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Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
Basic Theories Of Communication By Manish Sharma
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Basic Theories Of Communication By Manish Sharma

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good & informative presentation

good & informative presentation

Published in: Education, Technology, Business
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  • 1. Friday, October 9, 2009
  • 2.
    • Presented by:-
    • Manish Sharma
    • ABM-08126
    Friday, October 9, 2009
  • 3.
    • There are three basic theories of communication:-
    • Electronic theory.
    • Social environment theory.
    • Rhetorical theory.
    Friday, October 9, 2009
  • 4.
    • Also called as mathematical theory of communication.
    • Simplified illustration:-
    • Message
    • communicator Audience
    Friday, October 9, 2009
  • 5. Friday, October 9, 2009
  • 6.
    • It emphasizes on technical problems of transmitting a message.
    • It uses the language of electronics.
    • Merits:-
    • Introduces the ideas of senders & receivers and of possible interference.
    • It emphasizes on accuracy.
    Friday, October 9, 2009
  • 7.
    • It is dependent on machines.
    • It is preoccupied with accuracy and hence ignores other important dimensions like situation.
    Friday, October 9, 2009
  • 8.
    • When we communicate, we all participate in a social situation.
    • We play certain roles according to our part in the activity.
    • So, we must consider the social situation in which we work.
    Friday, October 9, 2009
  • 9.
    • We each have a certain status prescribed officially (job title).
    • In order to communicate we have to understand the rules or the culture of the environment.
    • We need to understand the official rules (whom, how, when & how long) of the organization.
    Friday, October 9, 2009
  • 10. Message Communicator Audience Within a certain environment Friday, October 9, 2009
  • 11.
    • Merit:-
    • It includes the social environment.
    • Demerit:-
    • It doesn’t take into account the response of audience.
    Friday, October 9, 2009
  • 12.
    • It says that communication process is not linear but circular.
    • Communication is not just sending a message to be received , but producing a response.
    • Usually in business , people focuses on accuracy & appropriateness and they forget the third crucial variable: producing the desired response.
    Friday, October 9, 2009
  • 13.
    • Message
    • Communicator Audience
    • Response
    Environment Communicator Message Audience Response Friday, October 9, 2009
  • 14.
    • It incorporates the ideas of accuracy and situation but looks significantly different.
    • This model is circular not linear.
    • In business communication, generating a desired response is very important.
    Friday, October 9, 2009
  • 15.
    • Business communication: Strategy & Skill by Mary Munter , Prentice-Hall Publication.
    Friday, October 9, 2009
  • 16. Friday, October 9, 2009

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