Basic Theories Of Communication By Manish Sharma

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Basic Theories Of Communication By Manish Sharma

  1. 1. Friday, October 9, 2009
  2. 2. <ul><li>Presented by:- </li></ul><ul><li>Manish Sharma </li></ul><ul><li>ABM-08126 </li></ul>Friday, October 9, 2009
  3. 3. <ul><li>There are three basic theories of communication:- </li></ul><ul><li>Electronic theory. </li></ul><ul><li>Social environment theory. </li></ul><ul><li>Rhetorical theory. </li></ul>Friday, October 9, 2009
  4. 4. <ul><li>Also called as mathematical theory of communication. </li></ul><ul><li>Simplified illustration:- </li></ul><ul><li>Message </li></ul><ul><li>communicator Audience </li></ul>Friday, October 9, 2009
  5. 5. Friday, October 9, 2009
  6. 6. <ul><li>It emphasizes on technical problems of transmitting a message. </li></ul><ul><li>It uses the language of electronics. </li></ul><ul><li>Merits:- </li></ul><ul><li>Introduces the ideas of senders & receivers and of possible interference. </li></ul><ul><li>It emphasizes on accuracy. </li></ul>Friday, October 9, 2009
  7. 7. <ul><li>It is dependent on machines. </li></ul><ul><li>It is preoccupied with accuracy and hence ignores other important dimensions like situation. </li></ul>Friday, October 9, 2009
  8. 8. <ul><li>When we communicate, we all participate in a social situation. </li></ul><ul><li>We play certain roles according to our part in the activity. </li></ul><ul><li>So, we must consider the social situation in which we work. </li></ul>Friday, October 9, 2009
  9. 9. <ul><li>We each have a certain status prescribed officially (job title). </li></ul><ul><li>In order to communicate we have to understand the rules or the culture of the environment. </li></ul><ul><li>We need to understand the official rules (whom, how, when & how long) of the organization. </li></ul>Friday, October 9, 2009
  10. 10. Message Communicator Audience Within a certain environment Friday, October 9, 2009
  11. 11. <ul><li>Merit:- </li></ul><ul><li>It includes the social environment. </li></ul><ul><li>Demerit:- </li></ul><ul><li>It doesn’t take into account the response of audience. </li></ul>Friday, October 9, 2009
  12. 12. <ul><li>It says that communication process is not linear but circular. </li></ul><ul><li>Communication is not just sending a message to be received , but producing a response. </li></ul><ul><li>Usually in business , people focuses on accuracy & appropriateness and they forget the third crucial variable: producing the desired response. </li></ul>Friday, October 9, 2009
  13. 13. <ul><li>Message </li></ul><ul><li>Communicator Audience </li></ul><ul><li>Response </li></ul>Environment Communicator Message Audience Response Friday, October 9, 2009
  14. 14. <ul><li>It incorporates the ideas of accuracy and situation but looks significantly different. </li></ul><ul><li>This model is circular not linear. </li></ul><ul><li>In business communication, generating a desired response is very important. </li></ul>Friday, October 9, 2009
  15. 15. <ul><li>Business communication: Strategy & Skill by Mary Munter , Prentice-Hall Publication. </li></ul>Friday, October 9, 2009
  16. 16. Friday, October 9, 2009

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