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Basic Theories Of Communication By Manish Sharma
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Basic Theories Of Communication By Manish Sharma

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Basic Theories Of Communication By Manish Sharma Basic Theories Of Communication By Manish Sharma Presentation Transcript

  • Friday, October 9, 2009
    • Presented by:-
    • Manish Sharma
    • ABM-08126
    Friday, October 9, 2009
    • There are three basic theories of communication:-
    • Electronic theory.
    • Social environment theory.
    • Rhetorical theory.
    Friday, October 9, 2009
    • Also called as mathematical theory of communication.
    • Simplified illustration:-
    • Message
    • communicator Audience
    Friday, October 9, 2009
  • Friday, October 9, 2009
    • It emphasizes on technical problems of transmitting a message.
    • It uses the language of electronics.
    • Merits:-
    • Introduces the ideas of senders & receivers and of possible interference.
    • It emphasizes on accuracy.
    Friday, October 9, 2009
    • It is dependent on machines.
    • It is preoccupied with accuracy and hence ignores other important dimensions like situation.
    Friday, October 9, 2009
    • When we communicate, we all participate in a social situation.
    • We play certain roles according to our part in the activity.
    • So, we must consider the social situation in which we work.
    Friday, October 9, 2009
    • We each have a certain status prescribed officially (job title).
    • In order to communicate we have to understand the rules or the culture of the environment.
    • We need to understand the official rules (whom, how, when & how long) of the organization.
    Friday, October 9, 2009
  • Message Communicator Audience Within a certain environment Friday, October 9, 2009
    • Merit:-
    • It includes the social environment.
    • Demerit:-
    • It doesn’t take into account the response of audience.
    Friday, October 9, 2009
    • It says that communication process is not linear but circular.
    • Communication is not just sending a message to be received , but producing a response.
    • Usually in business , people focuses on accuracy & appropriateness and they forget the third crucial variable: producing the desired response.
    Friday, October 9, 2009
    • Message
    • Communicator Audience
    • Response
    Environment Communicator Message Audience Response Friday, October 9, 2009
    • It incorporates the ideas of accuracy and situation but looks significantly different.
    • This model is circular not linear.
    • In business communication, generating a desired response is very important.
    Friday, October 9, 2009
    • Business communication: Strategy & Skill by Mary Munter , Prentice-Hall Publication.
    Friday, October 9, 2009
  • Friday, October 9, 2009