A study of Floor Operations at Reliance Trends

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This is my Summer Internship Project Report (MBA).
I am not sharing any kind of sensitive data in it.
While making my project report I had faced a bit problem to find the company profile of Reliance Trends.
For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends.



I believe this presentation will be a helpful one....,,,

Thank you very much for surfing my Presentation and dont forget to give your feedback...

Bye ...

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A study of Floor Operations at Reliance Trends

  1. 1. A STUDY OF FLOOR OPERATIONS AT Soumyajit Mukherjee 2013-15 PGPBM & MBA HOWRAH, WESTBENGAL
  2. 2. Objectives:- • To study about the daily floor activities of Reliance Trends. • To look after the maintenance of SOP by doing mystery shopping audit. • To analyze the various competitors of Reliance Trends (Inner premises & Outer premises) those are present at the same location. • To have a study on the customer satisfaction and preferences. • To find out the possible reasons, if conversion percentage goes down. • To generate more business by increasing footfall in the premises by arranging various events.
  3. 3. ABOUT THE COMPANY (Reliance Retail Ltd.) • Date of Establishment-2006 • Revenue-INR 2500-5000 Crores • Market Cap-US $ 27.4 billion • Address- RCP STTC Industrial Area, Tanabelapur Road, Ghansoli , Mumbai – 400701 • BranchesOver 1200 stores across India • Chairman & MD-Mr. Mukesh Ambani • CEO-Mr. Akhilesh Prasad
  4. 4. Reliance Trend’s Roll Out Journey:- Reliance Trends started its journey on late 2007. It opened its first store in Gurgaon, India and the journey is going on today also:- Date Location 12/10/2007 Ambience Mall, Gurgaon, india 30/11/2007 V3S Mall, New Delhi, India 27/03/2008 Main Street Mall, Bandra, India 28/03/2008 Big C(Chawla Mall), Jalandhar, India 15/08/2008 10Acres Mall, Ahmadabad, India
  5. 5. Past, Present & Future:- Year No. of Stores Year No. of Stores 2007-2008 3 2012-2013 76 2008-2009 7 2013-2014 104 2009-2010 9 2014-2015 132(Already Crossed in in 2014) 2010-2011 23 2015-2016 167 2011-2012 48 2016-2017 202
  6. 6. Attending the customers in Reliance Trends BY…… AGES, where A- Approach the customer G- Greet the customer E- Eye-contact S- Smiling Face
  7. 7. A G E Approaching Customers Greet the Customer Eye Contact with customer
  8. 8. S – SMILING FACE
  9. 9. • Mission of Reliance Trends:- To be India’s largest apparel retailer and the dominant player in the Indian retail store market. • Vision of Reliance Trends:- Democratic fashion, enrich the quality of life Indian Households by giving them access to quality fashionable clothing at extreme.
  10. 10. SPACER AND SPACING
  11. 11. WALLS
  12. 12. TABLES NESTING TABLE ULTIMATE TABLE
  13. 13. DATA ANALYSIS OF FEW
  14. 14. Offers 44% Services 28% Product Availability 16% Easy Transportatio n 12% Reliance Trends, Avani Mall for shopping
  15. 15. MENS 38% WOMENS 44% KIDS 10% HOME FASHION 4% ACCESSORIES 4% Product purchased from Departments
  16. 16. 1 TIME 10% 2 TIMES 26% 3-5 TIMES 36% MORE THAN 5 TIMES 28% VISITING FREQUENCY OF HOME FASHION SECTION
  17. 17. YES 42% NO 58% PRODUCT VERSATILITY OF HOME FASHION
  18. 18. YES 46% NO 54% SATISFACTION REGARDING QUALITY
  19. 19. YES 64% NO 36% POCKET FRIENDLINESS OF HOME PRODUCTS
  20. 20. YES 64% NO 36% MORE OFFERS NEEDED?
  21. 21. TRIED LUCK @ HOME!!!

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