Communication CommunicationCommunication The sharing of information between two or more individuals or groups to reach a common understanding. An important aspect of behavior means speaking or writing or sending a message to another person ensuring that it has reached the target audience and able to understand, interpret and respond to the message received.
Role of Communication in Business Role of Communication in Business Strengthen a mutual sense of commitment Helps to bridge the gap between people who havemisunderstanding Plays a critical role in all phases of interpersonalrelations Holds an organization together
Role of Communication in Business Role of Communication in Business It is the tool that brings aboutchanges in the attitudes and views of our associates, motivate them andestablish and maintain relations with them.
Business Communication Business Communication Letters, reports, memos, notices, interviews, meetings, conferences,presentations, negotiations, ompanymeeting are the examples of business communication.
Attributes of CommunicationAttributes of Communication Communication is unintentional as well as intentional It is a dynamic process It is systemic It is both interaction and transaction
“ Communication is a process of passing information and understanding from one person to another.” Keith Davis “Communication is any behavior that results in an exchange of meaning.” The American Management Association
“Communication is the process by which information is passed between individuals and/or organizations by means of previously agreed symbols.” Peter Little 5 Key Terms in the DefinitionSocial, Process, Symbols, Meaning, & Environment
The Elements or factors involved in the process of communication are: Source/Sender, Audience/Receiver, Goal/purpose, Message/Content, Medium/Channel, feedback and Environment/Context Received Idea Encoding Message Medium Idea Message Decoding Tx Rx (Transmitted) (Received) One Way Communication Process Feedback Received Idea Encoding Message Medium Idea Message Decoding Tx Rx (Transmitted) (Received) Two Way Communication Process
Message conceived 1 Message decoded 4Decision to send message Language is decoded from as a result of thought knowledge of terms,process or external stimuli vocabulary, previous information Message encoded 2 Message interpreted 5 Appropriate medium Interpretation understanding selected: Underlying as well asLetter, e-mail, interview, explicit meaning Meeting, telephone Medium selected 3 Feedback supplied 6 Appropriated language Signals passed to sender/oralChosen oral, written word, or written reply/ Picture, or non-verbal non-verbal signals communication
1. Intrapersonal Level2. Interpersonal Level3. Level of public Communication