Sunsilk gang of girls

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Sunsilk gang of girls

  1. 1. Sunsilk Gang of GirlsPresented by:•Soumitra Kisku Pune Institute of Business Management
  2. 2. World’s 3rd largest FMCG company •Worlds leading brand Majority in hair conditioning and owner the second largest in shampoo.India’s largest consumer products company• 35 brands
  3. 3.  BUILT ON THE CONCEPT OF GIRL BONDING REVEALES PERSONAL INFORMATION & COULD BE BLOCKED CLAIMED TO HAVE CONTENT FILTERS & OTHER SECURITY FEATURES CENTERPIECE OF GOG WAS MAKEOVER MACHINE
  4. 4. Hair problem !!
  5. 5. HAIR EXPERTS
  6. 6. Contests
  7. 7.  NON-TRADITIONAL MEDIA SPONSORED EVENTS: „FEMINA MISS INDIA‟ AND „INDIA FASHION WEEK‟. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB PRINT OUTDOOR
  8. 8. • BUILDING ONLINE COMMUNITY• WOMEN FELT PRESENCE ON INTERNET• INTERACTIVE COMMUNICATION & CONNECT WITH TG ON PERSONAL LEVEL• SHIFT FROM INDIVIDUAL INTEREST TO COMMON INTEREST
  9. 9. • HINDUSTAN LEVER CLAIMS 3,500,000 REGISTRATIONS• SITE HAD REGISTERED ALMOST 200 MILLION HITS.• TOTAL NUMBER OF GANGS – 42,586• 12-13 MILLION PAGE VIEWS EVERY MONTH
  10. 10. • The concept will soon be relaunched for rural parts of India as “Sunsilk Saheli.”

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