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Sponsorship program ppt

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Transcript

  • 1. Presented by: Soumitra Kisku
  • 2. What is Sponsorship?• Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals.
  • 3. Types of Sponsorship• Event Sponsorship Event sponsors receive an impressive set of perks that no other presenters or exhibitor receives.
  • 4. Title Sponsorship
  • 5. Activity Sponsorship
  • 6. Media Sponsorship
  • 7. Educational Sponsorship
  • 8. Developing a sponsorship program• Analyze the current situation• Define the sponsorship objectives• Agree the strategy• Develop the tactics• Define the target audience• Consider what resources are needed to make the sponsorship a success
  • 9. Why sponsorship?• Enhancing Image/Shaping Consumer Attitudes• Driving Sales• Creating positive publicity/heightening visibility• Differentiating from competitors• Helping with good "Corporate Citizen" role• Enhancing business, consumer and VIP relations