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How long does it actually take to make back a billion dollars ?

How long does it actually take to make back a billion dollars ?

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Transcript

  • 1. Presented By: Soumitra Kisku
  • 2. Instagram came from an inspiration-could we make sharing your life asinstant and magic as those first Polaroid pictures ? What is Instagram Really ?
  • 3.  Instagram development began in San Francisco On March 5, 2010, Systrom started with $500,000 October 6, 2010 The Instagram launched January 2011, Instagram added hashtags September, version 2.0 launched February 2, 2011, announced that Instagram raised $7 million April 3, 2012, Instagram for Android was released April 12, Facebook acquired Instagram
  • 4. Kevin Systrom, Instagrams CEO and co-founder. .Mike Krieger, co-founder of Instagram.
  • 5. How to use Instagram ?Steps to use Instagram:i. Download the Instagram appii. Launch the Instagram appiii. “Sign up”iv. Import contacts and find friendsv. “Follow”vi. “Feed”vii. “Popular”viii. “Share”ix. Apply a filterx. A brief descriptionxi. “Sharing” through social networksxii. “Done”xiii. “News” for updatesxiv. “@(YourAccountName)” – Account settings
  • 6. Why Instagram become so interest ?
  • 7. Instagram Filters Inkwell
  • 8. Hefe
  • 9. Gotham Walden
  • 10. Sutro
  • 11. Toaster
  • 12. Poprock et
  • 13. Can brands get real business value ?23 Brands Using Instagram Fashion brand “BERGDORFS” with 652 photos and 8,003 followers “GENERAL ELECTRIC” With 54 photos and 15,501 followers ”MTV” with total photos: 199 and Followers: 1,04,347 ”PEPSI” Total photos: 74 and Followers: 976 “REDBULL” Total photos: 260 and Followers: 60,028
  • 14. Achievement Users (in million) 40 30 20 10 Users (in 0 million) Oct-11 Feb-12 Dec-10 Feb-11 Dec-11 Jun-11 Apr-12 Apr-11Awards: Aug-11 The runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies Number 66 in the "The 100 Most Creative People in Business in 2011" "Best Locally Made App" in the SF Weekly Web Awards "App of the Year" for 2011
  • 15. April 12, 2012Facebook acquired Instagram for a cool $1Billion
  • 16. Why Facebook acquired Instagram? Still now it is a question mark• Users : But Facebook doesnt need users• Mobile : Which Facebook still lacks, for some reason• Competition: "Giving up 1% of your market cap to take out your biggest threat is a savvy move."• Data: Facebook needs more personal data?
  • 17. Instagram BackupCOPYGRAM:The service emails you oncethe zip is done so you candownload it.
  • 18. InstaBackup:How long you’ve beenusing Instagram willdictate how long the yourdownload will take
  • 19. Instaport: Sign in withInstagram and then choose towhere you want the zip fileto be downloaded.
  • 20. How long does it actually take to make back abillion dollars ?