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Dabur portfolio 2011 2012



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  • 1. Presented by:Soumitra Kisku
  • 2. Dabur India Limited• Established in 1884 : 125 Years of Trust & Excellence• India’s leading FMCG Companies with Sales of Rs.52,832 million , MarketCapitalization of Rs.2,09,133million & Net profit of Rs.6,449million• World’s largest Ayurvedic and Natural Health Care Company• Consumer products categories like Hair Care, Oral Care, Health Care, Skin Care,Home Care and Foods• Distribution network, covering over 2.8 million retail outlets• Available in over 60 countries across the globe• 17 world class manufacturing plants catering to needs of diverse markets• Daburs overseas revenue today accounts for over 30% of the total turnover
  • 3. Key Players: FMCG in Rs. millionSource: Dabur Corporate Profile August 2012 Market Cap. as of Aug 8,2012
  • 4. Product Mix Width StrategyHome Care Home Care Personal Care FoodsHair Care Skin Care
  • 5. Digestives OTC and Ethicals Oral Care HealthSupplement
  • 6. Foods
  • 7. Business Structure Consumer Care (56%) Others (2.7%) Domestic Business (69.7%) Retail (0.8%) Foods (10.15%) Dabur India limited Dabur International (17.5%) International Business Hobi Group (2.6%) (30.3%) Namaste Labs. LLC (10.3%)Source: Dabur Annual Report 2011-2012
  • 8. SBU wise Contribution to sales (FY12) 3.50%30.30% Consumer Care 56% Foods International Business 10.15% Others Source: Dabur Annual Report 2011-2012
  • 9. Category‐wise Share of Consumer Care Sales (FY 12) 6% 17% 12% Oral Care Health Supplement 21% Digestives30% Skin Care Hair Care 8% 6% OTC & Ethicals Home Care Source: Dabur Annual Report 2011-2012
  • 10. International Sales (FY 12) 6% 22%26% Africa Middle East Asia 30% US 16% Others Source: Dabur Annual Report 2011-2012
  • 11. Presence in FMCG Categories FY12Category Position Market Share Key BrandsHair Care 3 12% Dabur Amla hair Oil, Vatika hair oil & Vatika ShampoosOral Care 3 13% Red toothpaste, Babool, Meswak, Red toothpowder 1 67%Ayurvedic Tonics Dabur Chyawanprash 1 56% HajmolaDigestives 1 52%Fruit Juices Real Fruit Juices, Real Activ 1 50% Dabur HoneyHoneyGlucose 2 25% Dabur GlucoseSkin Care 1 50% FemAir Freshner 1 40% Odonil Source: Dabur Corporate Profile August 2012
  • 12. Net Sales (In Rs. Crores)6,000 5,2835,000 4,0774,000 3,3913,000 2,805 Net Sales (In Rs. Crores) 2,3612,0001,000 Source: Dabur Annual Report 2011- 2012 0 FY 08 FY 09 FY 10 FY 11 FY 12
  • 13. Profit After Tax (In Rs. Crores)700 645600 569 501500400 391 333 Profit After Tax (In Rs.300 Crores)200100 Source: Dabur Annual Report 2011- 0 2012 FY 08 FY 09 FY 10 FY 11 FY 12
  • 14. Daburs FMCG portfolio today includes five flagship brands with distinct brand identities Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.
  • 15. 12 Billion- Rupee Brands Dabur Amla Dabur Chyawanprash Vatika Real Dabur Red Tooth paste Dabur Lal Dant Manjan Babool Hajmola Dabur Honey Glucose Fem Odonil
  • 16. Best brands Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share. Hajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day Leader in herbal digestives with 90% market share
  • 17. Product Mix Width Strategy Health Supplements Digestives Oral Care Skin Care Hair Care Foods Home Care Consumer Health-OTC
  • 18. Product mix consistency strategy Product mix consistency strategy is the amount of difference exists in the line of products. Dabur serves in FMCG sector. The relationship is close with the product mix so it is set to be highly consistent.BECAUSE: The distribution channel used by Dabur is same Communication and branding channels Same customer base Similarity in raw material and packing material
  • 19. Product depth strategy Orange Juice Real Mango Nectar Mixed Fruit Juice Pineapple Juice activ Grape Juice Tomato Juice Burrst Guava JuiceFood Litchi Nectar Hommade Cranberry Nectar Pomegranate Nectar Capsico Peach Nectar Apple Nectar Lemoneez
  • 20. Product depth strategy Smooth & Shine Black Shine HairfallShampoo Vatika Control Anti Dandruff Smooth & Shine Root Strengthening
  • 21. Product line length strategy Hair oil Shampoo Oral care Skin care DigestivesDabur amla hair Dabur vatika Dabur red tooth Gulabri skin Hajmola tablets oil shampoo paste careVatika hair oil Babul mint- Dabur uveda Hajmola candy fresh gelDabur Almond Babool tooth Fem Range Hingoli paste Promise Pudin Hara toothpaste Meswek Pudin Hara Lemon Fizz Lal dant manjan Nature Care
  • 22. Product line length strategy Health supplement Foods Home care product Consumer healthDabur Chyawanprash Real (fruit juice) Odonil Dabur honitus cough syrupDabur Chyawanprakash Hommade Odomos Shilajit gold Dabur Glucose-D Lemoneez Odopic Dabur active blood purifier Dabur Honey Real Activ Sani fresh shine Dabur shankha pushpi Real Burrst dazzle Dabur lal tail Capsico Dabur Active Antacid Dabur Balm Dabur badam Tail Dabur super thanda oil Dabur NUTRiGO Dabur Gripe Water Dabur Janma Ghunti