Business to Business
Upcoming SlideShare
Loading in...5
×
 

Business to Business

on

  • 357 views

B2B brand building

B2B brand building

Statistics

Views

Total Views
357
Views on SlideShare
357
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business to Business Business to Business Presentation Transcript

    • Final Presentation onPresented By : SOUMITRA KISKU PRN No : DM11M24Pune Institute of Business Management
    •  Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confidence and Comfort Nature of business buying Competitive Advantage
    •  Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantage Build a winning team Radically improve customer retention Maximise the value of your business And much more besides
    • Brand building of IBM: Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporate social responsibility Strong relationship with customers Competitive advantage Flexibility
    • Brand building of Microsoft: The brand value of Microsoft is $59,087 million Corporate social responsibility Guiding principles for marketing Educate the customer with rich product Long-term approach Competitive advantage Consistent improvement
    • Brand building of GE : The brand value of INTEL is $ 35,217 millionContinuous improvement Better communication Building trust Innovation Creating Value