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Final Presentation onPresented By :           SOUMITRA KISKU           PRN No : DM11M24Pune Institute of Business Management
 Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confid...
 Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantag...
Brand building of IBM:    Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporat...
Brand building of Microsoft:      The brand value of Microsoft is $59,087 million Corporate social responsibility Guidin...
Brand building of GE : The brand value of INTEL is $ 35,217 millionContinuous improvement Better communication Building...
Business to Business
Business to Business
Business to Business
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Business to Business

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B2B brand building

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Transcript of "Business to Business"

  1. 1. Final Presentation onPresented By : SOUMITRA KISKU PRN No : DM11M24Pune Institute of Business Management
  2. 2.  Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confidence and Comfort Nature of business buying Competitive Advantage
  3. 3.  Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantage Build a winning team Radically improve customer retention Maximise the value of your business And much more besides
  4. 4. Brand building of IBM: Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporate social responsibility Strong relationship with customers Competitive advantage Flexibility
  5. 5. Brand building of Microsoft: The brand value of Microsoft is $59,087 million Corporate social responsibility Guiding principles for marketing Educate the customer with rich product Long-term approach Competitive advantage Consistent improvement
  6. 6. Brand building of GE : The brand value of INTEL is $ 35,217 millionContinuous improvement Better communication Building trust Innovation Creating Value
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