Final Presentation onPresented By : SOUMITRA KISKU PRN No : DM11M24Pune Institute of Business Management
Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confidence and Comfort Nature of business buying Competitive Advantage
Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantage Build a winning team Radically improve customer retention Maximise the value of your business And much more besides
Brand building of IBM: Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporate social responsibility Strong relationship with customers Competitive advantage Flexibility
Brand building of Microsoft: The brand value of Microsoft is $59,087 million Corporate social responsibility Guiding principles for marketing Educate the customer with rich product Long-term approach Competitive advantage Consistent improvement
Brand building of GE : The brand value of INTEL is $ 35,217 millionContinuous improvement Better communication Building trust Innovation Creating Value
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