B2B By Soumitra Kisku

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This presentation is on B2B marketing.And a small comparison between 3big players.

This presentation is on B2B marketing.And a small comparison between 3big players.

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  • 1. Final Presentation onPresented By : SOUMITRA KISKU PRN No : DM11M24Pune Institute of Business Management
  • 2.  Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confidence and Comfort Nature of business buying Competitive Advantage
  • 3.  Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantage Build a winning team Radically improve customer retention Maximise the value of your business And much more besides
  • 4. Brand building of IBM: Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporate social responsibility Strong relationship with customers Competitive advantage Flexibility
  • 5. Brand building of Microsoft: The brand value of Microsoft is $59,087 million Corporate social responsibility Guiding principles for marketing Educate the customer with rich product Long-term approach Competitive advantage Consistent improvement
  • 6. Brand building of INTEL : The brand value of INTEL is $ 35,217 millionContinuous improvement Better communication Building trust Innovation Creating Value