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Hellooo amazimg
Promoters!
Good Afternoon!
Who am I?
Sotiris, 20
LCVP COMM
Building relationships with people
leads to better long-term cooperation!
Dey Dos
A few things about me!
 I’m totally random!! (please get used to it)
 I’m (almost) never stressed
 I’m generally very c...
A few things about me!
07.03.2013
04-07.04.2013
21.10.2013
A few things about me!
16.11.2013
A few things about me!
08.03.2014
What about you?
What is a brand?
Brand is not simply a logo
Brand is not only a slogan
or a vision
Brand is not only a product or a service
What is actually a brand?
A brand is the feeling
that somebody associates
with a specific product,
service or organization.
What’s the Coca Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sport shoes?
The Nike of coffee shops?
The Starb...
The Brand Experience is a simple way to
understand how our target audiences
experience AIESEC.
Youth Driven (energy, passion, emotion, leading, youth)
Impactful (a kind of experience our stakeholders have when
they in...
as a
brand!
OGX GIP
Market research
66,20%
33,80%
Do you know AIESEC?
Yes
No
15,80%
71,20%
17,60%
20,70%
15% 16,20%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
For what do you know ...
Our Why:
Peace and Fulfillment of Humankind’s potential
 Bring change in Greece
Our How:
“We enable young people to devel...
An experience that can jump start your career
A professional experience abroad
An experience that makes your CV awesome
An...
SHOW THEM THE
IMPACT
Communicating Global Talent
 Materials
 Info Days/Hours
 Booth
 Classrooms
 Announcements
 Social media posts
 Even...
Social Media Events University
ServicesStrategically
Communicating Global Talent
Communicating Global Talent
Say your own story-experience
through simple, understandable and
practical ways
is about people, and people
have stories to share!
Remember…
People who are looking for
a leadership experience!
People who like
taking advantage of
new opportunities!
People who want...
Do not try to show interesting or special
Listen to the other people
6+1 Steps of effective Promotion!
ListenBefore you talk
 What is the Perception about Global
Talent?
 What about our competitors?
 What is the differenti...
HAVE
A GOAL
You need to know where you want to go!
What are you trying to reach?
That’s the only way to achieve it!
2
KNOW
The Target
 Who is our audience?
 Define personas
 Acquire the needs (Do I cover some
needs?)
3
DefineThe CHANNELs
 What is the most
effective way to reach the
people we want?
 Where can I find them?
4
“You need to fish where
the fish are”
KeithWeed, CMO, Unilever
FIND
The RIGHT
MESSAGE
 How are we going to attract the people
we want?
 What is the most effective way to
reach them?
5
Create
ATTRACTIVE
CONTENT
6
6 Keep It
Short Simple Sweet
Sexy Useful Relevant
6
6 It’s all about Relevance
60% of young graduates
are prepared to leave
Greece for a new job.
82% state that it is
importa...
You can’t
jump anymore
Evaluate
Everything
+1
Strategy without evaluation
is just a road to failure!
Do you know what this is?
Push past “good”.
Good feels good.
It’s cozy.
But good doesn’t do
anything interesting.
Jaime Robinson, Executive Director...
Traditional 3-step Mental Model of
Marketing
New Mental Model of Marketing
Push & Pull
Y o u
C A N
become
In this team
Most
Creative
People
Absorb everything
around you and live with
your eyes wide open.
Everything is relevant
to you at one point.
Justin Cooke, ...
Be curious. And slightly
paranoid! (What
opportunity am I
missing?)
Rebecca Van Dyck, Head of Consumer
Marketing, Facebook...
Challenge yourself out
of your comfort zone!
That’s where the magic
happens!
Pieces of advice! 3.
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
Communicating "Global Talent" for Team Members
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Communicating "Global Talent" for Team Members

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This is the session "Communicating Global Talent". It is a part of AIESEC Athens' Transition for "Global Talent Promo Team Members.

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Transcript of "Communicating "Global Talent" for Team Members"

  1. 1. Hellooo amazimg Promoters! Good Afternoon!
  2. 2. Who am I? Sotiris, 20 LCVP COMM
  3. 3. Building relationships with people leads to better long-term cooperation! Dey Dos
  4. 4. A few things about me!  I’m totally random!! (please get used to it)  I’m (almost) never stressed  I’m generally very confident  Sometimes I can be really stubborn  Sometimes (or a lot of times) I might seem angry but do NOT get scared!  I can’t hold a grudge!   I love Marketing, Tennis, Technology, designing stuff  I use more English words than Greek ones! xD  Rumors (Other people) say: I have many ideas, I’m very creative, I’m sometimes rude
  5. 5. A few things about me! 07.03.2013 04-07.04.2013 21.10.2013
  6. 6. A few things about me! 16.11.2013
  7. 7. A few things about me! 08.03.2014
  8. 8. What about you?
  9. 9. What is a brand?
  10. 10. Brand is not simply a logo
  11. 11. Brand is not only a slogan or a vision
  12. 12. Brand is not only a product or a service
  13. 13. What is actually a brand?
  14. 14. A brand is the feeling that somebody associates with a specific product, service or organization.
  15. 15. What’s the Coca Cola of cigarettes? The Marlboro of vodka? The Absolut of sport shoes? The Nike of coffee shops? The Starbucks of small city cars? The Smart of beer? The Heineken of computers? The Apple of Youth Leadership Development?
  16. 16. The Brand Experience is a simple way to understand how our target audiences experience AIESEC.
  17. 17. Youth Driven (energy, passion, emotion, leading, youth) Impactful (a kind of experience our stakeholders have when they interact with AIESEC and the positive impact that it can have on them or the society) Experience ( individual experience of our stakeholders, leadership opportunities, international exchange, global learning environment)
  18. 18. as a brand!
  19. 19. OGX GIP Market research
  20. 20. 66,20% 33,80% Do you know AIESEC? Yes No
  21. 21. 15,80% 71,20% 17,60% 20,70% 15% 16,20% 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% For what do you know AIESEC about?
  22. 22. Our Why: Peace and Fulfillment of Humankind’s potential  Bring change in Greece Our How: “We enable young people to develop themselves into the kind of Leaders that bring change.” Our What:
  23. 23. An experience that can jump start your career A professional experience abroad An experience that makes your CV awesome An experience that develops your leadership characteristics
  24. 24. SHOW THEM THE IMPACT
  25. 25. Communicating Global Talent  Materials  Info Days/Hours  Booth  Classrooms  Announcements  Social media posts  Events  University services  There’s room for more
  26. 26. Social Media Events University ServicesStrategically Communicating Global Talent
  27. 27. Communicating Global Talent
  28. 28. Say your own story-experience through simple, understandable and practical ways
  29. 29. is about people, and people have stories to share! Remember…
  30. 30. People who are looking for a leadership experience! People who like taking advantage of new opportunities! People who want to learn how to work in teams!
  31. 31. Do not try to show interesting or special Listen to the other people
  32. 32. 6+1 Steps of effective Promotion!
  33. 33. ListenBefore you talk  What is the Perception about Global Talent?  What about our competitors?  What is the differentiator? 1
  34. 34. HAVE A GOAL You need to know where you want to go! What are you trying to reach? That’s the only way to achieve it! 2
  35. 35. KNOW The Target  Who is our audience?  Define personas  Acquire the needs (Do I cover some needs?) 3
  36. 36. DefineThe CHANNELs  What is the most effective way to reach the people we want?  Where can I find them? 4
  37. 37. “You need to fish where the fish are” KeithWeed, CMO, Unilever
  38. 38. FIND The RIGHT MESSAGE  How are we going to attract the people we want?  What is the most effective way to reach them? 5
  39. 39. Create ATTRACTIVE CONTENT 6
  40. 40. 6 Keep It Short Simple Sweet Sexy Useful Relevant
  41. 41. 6
  42. 42. 6 It’s all about Relevance 60% of young graduates are prepared to leave Greece for a new job. 82% state that it is important for them to find a job that fits with their academic studies 53% of them consider internships as a highly effective tool to get employed.
  43. 43. You can’t jump anymore
  44. 44. Evaluate Everything +1 Strategy without evaluation is just a road to failure!
  45. 45. Do you know what this is?
  46. 46. Push past “good”. Good feels good. It’s cozy. But good doesn’t do anything interesting. Jaime Robinson, Executive Director, Pereira & O’Dell
  47. 47. Traditional 3-step Mental Model of Marketing
  48. 48. New Mental Model of Marketing
  49. 49. Push & Pull
  50. 50. Y o u C A N become In this team Most Creative People
  51. 51. Absorb everything around you and live with your eyes wide open. Everything is relevant to you at one point. Justin Cooke, CEO, Innovate7 Pieces of advice! 1.
  52. 52. Be curious. And slightly paranoid! (What opportunity am I missing?) Rebecca Van Dyck, Head of Consumer Marketing, Facebook Pieces of advice! 2.
  53. 53. Challenge yourself out of your comfort zone! That’s where the magic happens! Pieces of advice! 3.
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