SOS Online BackupThree Steps to Becoming a MSP                      Fall 2012
Top Three Online Backup TrendsAgenda:   Industry overview and opportunity   The SOS 360 Degree Partner Program   SOS Se...
The Industry
SOS Online Backup Leads the Backup Industry                                                                    Cloud Backu...
What SMBs are looking for in online backup     • Initial online backup adoption occurred primarily within the consumer mar...
The SOS 360 Degree Partner Program
SOS 360 Degree Partner ProgramFeatures and BenefitsSOS offers MSPs a business in a box - start selling in less than one we...
The Product Suite
SOS Online Backup Product Suite
SOS ServerSave is a Complete SMB Online Backup SolutionSOS ServerSave                 Feature                             ...
Data Centers and Infrastructure
Los Angeles, Dallas, Houston, and TorontoClick Centers Master title styleData to edit    11 global points of presence   ...
(Your First) Three Steps in Becoming a MSP
Think big, but start small.Thinking big is great for the long term.Envisioning what you want your business to be.Decide fo...
Identify your product offerings.Being a Managed Service Provider means exactly that:you are hired to manage multiple servi...
Don’t talk price, talk value.Price is a Yugo.Focusing on price to sell your service will lead youto decreasing your revenu...
Pricing and Revenue Opportunity
Pricingto edit Master title style   Click and Revenue Opportunity             Flexible plans are available to help you ge...
Product Demo and Q&A
Click to edit Master title style Get started today!1. Call your SOS Partner Specialist2. Select a plan3. Complete an ROI a...
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The 3 steps to becoming a managed service provider reselling online backup

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http://www.sosonlinebackup.com

This webinar discusses the steps necessary to becoming an MSP reselling online backup. It is a guided tour of IT industry trends and the SOS for Business 360 Degree Partner program that was held on September 27th, 2012, at 11:00 AM PDT.

The webinar was hosted by Director of Marketing at SOS Online Backup, Sheilin Herrick.

The IDC recently reported that "Cloud servers will become a $22 billion industry by 2014. Grow your business by taking advantage of this onslaught of demand.

This tour of the SOS ServerSave Partner Program with Sheilin covered the following information:

- Steps to becoming an Managed Service Provider
- Opportunities in the cloud backup industry
- SOS ServerSave's Exchange, SQL, Sharepoint, workstation, and laptop fleet backup
- Centralized Management
- Web Sales Integration Package
- SOS 360 Degree Partner Program

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The 3 steps to becoming a managed service provider reselling online backup

  1. 1. SOS Online BackupThree Steps to Becoming a MSP Fall 2012
  2. 2. Top Three Online Backup TrendsAgenda: Industry overview and opportunity The SOS 360 Degree Partner Program SOS ServerSave features and benefits Data centers and infrastructure Three steps to becoming a MSP Pricing Product tour Q&A
  3. 3. The Industry
  4. 4. SOS Online Backup Leads the Backup Industry Cloud Backup TodaySOS is the technology leader in consumer & SMBbackup• A pioneer in online backup technology since 2006:  Over 500K active customers and 900 VAR partners.  In excess of 100 man-years in product development.Multiple Technology Megatrends Propelling Online BackupAdoption• Expansion of internet bandwidth• Decrease of hosted storage costs• Technical sophistication of population• Significant increase in size and value of digital data IDC confirms that massive adoption by business community is near term:The continued evolution of these same technology trends will • 16% of companies surveyed by IDC are usingcarry cloud backup adoption into the SMB market and to the online backup todayenterprise. • 69% are evaluating and/or planning to use it
  5. 5. What SMBs are looking for in online backup • Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup technology serves the needs of home users. • SMB & Enterprise data Protection needs are more complex. • As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave is uniquely suited to meet this growing market demand. SMB & Enterprise Backup Requirements Addressed by SOS ServerSave  Total business data Protection, with coverage for workstations, servers, laptops & mobile devices  Business Continuity & Disaster Recovery  Server application backup and recovery (Exchange, SQL, Sharepoint)  Centralized deployment, reporting, and remote management systems  Security: support for secure public & private cloud deployments Existing strong growth soon to be augmented by wide-spread business adoption.  Large file backup (200GB+)  Collapsing the RTO & RPO under 30 mins 4Copyright 2011, SOS Online Backup
  6. 6. The SOS 360 Degree Partner Program
  7. 7. SOS 360 Degree Partner ProgramFeatures and BenefitsSOS offers MSPs a business in a box - start selling in less than one week. Website Template Flexibility to update content on website template Integrated billing Customized branding on website template Award winning software No hardware purchase required Weekly live trainings Sales and marketing materials Re-branded client Re-branded sales materials Re-branded marketing materials
  8. 8. The Product Suite
  9. 9. SOS Online Backup Product Suite
  10. 10. SOS ServerSave is a Complete SMB Online Backup SolutionSOS ServerSave Feature Added BenefitsExchange Backup and Granular Recover mail, message, contacts and more Restore deleted files, be regulationRecovery compliantBare Metal ImageCreator Backup Exchange, Windows Servers, SQL Control these from one central location Servers, Sharepoint Servers, and fileservers and quickly send images to SOS cloudOnline Backup & Recovery Backup and recovery for bare metal Control, report, and deploy withoutManager images, files, and folders having to install a separate management agentWorkstation Backup Backup and recovery from laptops, Infinite and automatic archiving, workstations, fileservers, and files and unlimited versioning, unsurpassed speed foldersPremier Web Integration Integrate billing management, merchant Receive a completely rebranded site and accounts, and more shopping cartMobile Backup Android, iPhone Access, share, stream, view data anywhere on the globe.
  11. 11. Data Centers and Infrastructure
  12. 12. Los Angeles, Dallas, Houston, and TorontoClick Centers Master title styleData to edit  11 global points of presence  SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas, Cape Town, and Melbourne  All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements, backup generators, temperature and humidity controls 11Copyright SOS Online Backup
  13. 13. (Your First) Three Steps in Becoming a MSP
  14. 14. Think big, but start small.Thinking big is great for the long term.Envisioning what you want your business to be.Decide for yourself:• What do you want to sell?• What kind of revenue do you think you can make?• What (and how much) do you need to sell to get there?Start small.Start with the customers and products you have access toFor the next 2 – 4 months.• How will you pitch them?• Survey them: what do they want?• Have strategic conversations with your customers from the get go.
  15. 15. Identify your product offerings.Being a Managed Service Provider means exactly that:you are hired to manage multiple services.Your ideal customer wants to ensure that his or herbusiness keeps running smoothly in times of unpredicteddisaster.What are some of these things?• Online backup for desktops, servers, applications, and operating systems.• Antivirus• Hardware maintenance• Creation of secondary worksites
  16. 16. Don’t talk price, talk value.Price is a Yugo.Focusing on price to sell your service will lead youto decreasing your revenue immediately.• Sell everything you have to offer, not just the cheapest solution.• Price is easier for the customer to argue with.• Price is tangible, value is not.• Once you’re debating price, you cannot start establishing value.Value is a Honda.Sell your customers the long term advantages of your solutions. They will save money,heartache, and distraction in the long term by preventing business continuity issues.• Discuss the unrealized benefits of your offerings• Brag about yourself (use testimonials).• Focus on the intangible benefits (ex. “peace of mind”) that result from the purchase
  17. 17. Pricing and Revenue Opportunity
  18. 18. Pricingto edit Master title style Click and Revenue Opportunity  Flexible plans are available to help you get your online backup business started  SOS does not limit your margin or take a commission  Add server licenses and GBs as you grow your business  Business Development assistance is available after you get started Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25Server Licenses 5 10 15 25Cloud Space 1024 GB 1536 GB 2560 GB 4096 GBMonthly Price $399 $549 $699 $899Monthly Cost per Server $80 $55 $47 $36LicenseSuggested Retail Price $129 $129 $129 $129Margin per Server License $49 $74 $82 $93Monthly Margin Per $246 $741 $1,236 $2,326Package Copyright SOS Online 17 Backup
  19. 19. Product Demo and Q&A
  20. 20. Click to edit Master title style Get started today!1. Call your SOS Partner Specialist2. Select a plan3. Complete an ROI analysis to find out how much recurring revenue you can make4. Market and sell your new online backup service to your clients5. Watch your online backup client base grow!

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