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A global manifestOfor Equatorial Guinea www.sosmalabo.org
A global convergence: what for? The majority of the people in Equatorial Guinea are extremely poor. Corruption is said to be endemic in all sectors of society. They live in despair under the cruel, oppressing and corrupt dictatorial regime. Their basic universal human rights are frontally violated. The network SOS Malabo is a global manifest of support and solidarity to these people using the tools and resources of the new Web (2.0) It is a call to mobilization to those who have the responsibility and duty to protect the universal human rights: All the people of Guinea who are victims of the oppression and injustices. The international global community who has to join forces with urgency! People feel fragile, scared and impotent before the unfair conditions they live SOS Malabo Web platform calls for a convergence of all people willing to contribute to set these people free. Everyone, where he is, no matter what he does, is called to act as “reporters” on behalf of our brothers and sisters in Equatorial Guinea!!
We are living theinformationsociety Visibility, awareness, mobilization, collaboration for the people of Equatorial Guinea using social media Democratic reforms are attached to the potentials of Information and Communication Technologies We are not living only in the age of globalisation, but also in the age of information society.
Thenew agenda for democraticreform New ideas are brought to the agenda for democratic reform: increased use of information technologyin democratic processes is expected to increase transparency and pluralism, and thus to contribute to the overall democratisation of societies. There will be no blind face!
Empoweringpeoplethruinformation The Internet is no longertheWorldwide Web ofComputers, butthe World Wide Web ofPeople! The Law of The Few: “The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” Malcolm Gladwell, the Tipping Point 5
TV RADIO MAGAZINE NEWSPAPER communication haschanged... BEFORE: MASS COMMUNICATION PUBLIC CONTENT PRODUCTION NOW: SOCIAL MEDIA Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control. Rupert Murdoch, Global Media Entrepreneur NETWORK 6
“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” Vince Lombard
Collaboration challenge: to enable a dispersed team to coordinate its actions to achieve a shared goal. Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
Using social media tools of the Web 2.0 Social Media describes the technologies and practices in the Internet that people use to communicate, inform, integrate and collaborate. Social media may use different ways of communication such as texts, videos, images. These Web sites usually use technologies as blogs, message board, podcasts, wikis allowing the users to interact with a friendly and pleasing interface. 10
Web 2.0 is about people But in truth, social software isn’t really about the tools. It’s about what the tools let users do. JakobNielsen, Usability Guru THE THING INTEGRATION BROADBAND MOBILITY Web 2.0 WEB SERVICES TRUE MULTIMEDIA GEO-SPATIALITY
You | theusersare the central node! Online social network are organized around some central nodes . They grow through the principle of «preferencial attachment»: The more a node has connexions, the more chance it has to add new connections
15 You are themissing link! “Creating a vibrant community is all about creating a critical mass of good minds and spurring them to spark off each other.” Barry Liberty]John Spector “The value of a group-forming network Increasesexponentially... Its implications are profound.”
exploit ing new technological opportunities… “Life has taught us that love does not consist in gazing at each other, but in looking outward together in the same direction” Antoine De Ste-Exupery
A virtual headquarter The SOS Malabo Web platformserves as a virtual headquarters for the campaign and its supporters, becoming a comprehensive portal for resources, tools and exchange. Our goals is to weave technology and the Internet into the fabric of the Movement. We will be harnessing the power of public engagement to influence the conversation across various spheres of cross-influence. We believe that the campaign can grow exponentially if online advocacy is elevated to the its highest levels and integrated into all elements of the Movement
tactics for our Social Media Campaign We are starting 1+1, then laddering support through tiers of engagement Empowering super users Going where the people are Using tools people are familiar with Mobilizing supporters through mobile Building the operation to scale
Laddering Support Through Tiers of Engagement Recruit others to donate Create a groupHost an event Advocate Post pictures/videos Write a blog post Join a group Social Create a profile Post a comment Make a donation Sign up for e-mail/SMS Friend on social networks Personal The network provides a variety of ways for you to be involved in it based on your level of engagement. Just start in the first stair and then go up as you wish
Empoweringsuper-users In addition to providing tiers of engagement for the broader mass of supporters, the Movement´s campaign support s to its most committed users. These connectors will receive tools to activate others. They also can organize their own networks of supporters If you are a “super-user” get in touch with us for getting instructions and materials. The campaign CANNOT generate much content on its own.. The most trusted source of information is consistently “a person like myself
Going Where People Are Most people do not belong to more than one social network. To reach them, we must know where they are and connect with them there. While you interact with people using your social media network (Facebook, Twitter, Linked-in etc ), make sure that you keep a constant connection with SOS Malabo.org The SOS Malabo Web site serves as the hub for the campaign activities, with spokes that reaches to an array of platforms, all of which drive conversation back to the Web site in order to engage the people and empower the voices.
Using Tools People Are Familiar With These days, there is a social network for every distinct social niche. There are also hundreds of tools available. Make sure you use simple tools that people are familiar with. Ourgoal is to communicatedirectlyandefficiently. Participation reinforces messages across platforms and creates as many touch points as possible
Mobilizing Supporters Through Mobile Text messaging and the mobile Web offers an opportunity to reach supporters directly anywhere they are, any time of the day. Mobilize othersupportersusingyourmobiledevices. With text messaging and mobile web, we can reach supporters anywhere they are, any time
Building the Online Operation to Scale Crawling, walking, running, then flying to reach our goal!
http://sosmalabo.tumblr.com/ http://twubs.com/obiang Metaphorically, the SOS Malabo network Hub is the mainland where the interactions among the communities take place. Their social medias around it are islands. The tools are stored in open trunks. https://twitter.com/#!/sosmalabo http://sosmalabo.amplify.com/ http://sosmalabo.posterous.com/ http://www.facebook.com/sosmalabo#!/ 25
“ The largest enemy of change and leadership isn't a “no”. It's a “not yet“…Change almost never fails because it's too early. It almost always fails because it's too late.” SethGodin WE CAN NO LONGER WAIT FOR REPLY!