Caso Walt Disney

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    Caso Walt Disney - Presentation Transcript

    1. Walt Disney case study
      A turn in the Colombian audiovisual industry
    2. The business model of the Colombian audiovisual industry is characterized by a need in specific creative works answered by an abundant and qualified handwork.
      Customised demand and competitive handwork
    3. Colombian micro-enterprises benefit from an abundant and competitive qualified handwork.
      They are specialized in the creation of 3D animations for architects, publicists or graphic designers.
      Competitive advantages
    4. By entering the American market, technological synergies have been generated.
      Local talent has been enhanced.
      Taxes have been reduced on the purchase of technology between the U.S. and Colombia.
      Internationalization and technological transfers
    5. Choosing Colombian companies hasn’t only been a question of price, often the talent and creativity of their handwork has been put in the spotlight.
      The 3D animation industry relies on a fair balance of technology and talent, which makes both of them vital to successful business.
      The colombian particularity

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    Caso Walt Disney
    MBA, Universidad EAFIT
    2009

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