Voice 2.0 Talk at BarCampDublin April 07

Voice 2.0 Sean O Sullivan sos@rococosoft.com © Rococo Software 2006

Overview • Background on Rococo • Telecom Industry Dynamics – The commoditisation of Voice – Pressure for new services • Web 2.0 – Overview and Examples – Characteristics • Telecom meets Web 2.0 - “Voice 2.0” – Some application examples • Conclusions © Rococo Software 2006

About Rococo Founded January 2000 Background IT Background - IONA Technologies Significant experience in Enterprise Integration, Middleware (CORBA, J2EE), Distributed Systems, Web Services 2000-2005: Bluetooth Middleware and JSR82 Leading vendor of Java/Bluetooth Technology worldwide Shipped on 100M+ phones since Q405 (Motorola, SonyEricsson) Focus Voice 2.0 Voice-centric (not data) Opportunity: Where the Web meets the Phone System Bearer Agnostic: VoIP, PSTN, Mobile, etc. Add value to social networks (small s, small n) Product Range MobileFrontier Value-add voice services Variety of routes-to-market (via Operator, Direct) Mysay.com - social telephony service © Rococo Software 2006

Telecom Industry Dynamics • Market Disruption • Voip/Broadband/Cable/Wifi/Wimax • Pressure • Operator as a wholesaler/bitpipe – Add “services” to show value beyond voice and • Voice becoming a commodity connectivity • Skype/Ebay • Faster, better, • Vonage continuously • And lots of others….. • Internet model • Open APIs – Data is part of the picture • (SIP, Jingle, Parlay and ParlayX) • But - >80% data revenues typically SMS • Walled gardens coming down • (3rd party VAS) Could some of the momentum around new internet services help operators accelerate their plans for value-add services? © Rococo Software 2006

What is Web 2.0? • Next generation of “hot” internet companies? • Over-hyped, money-losing startups? • A new bubble? • All of the above? • Easiest way is to look at some - so let’s look at some examples © Rococo Software 2006

mySpace, Bebo, Facebook • Social networks • It’s communication, and exhibitionism • It’s all about me, my friends • Huge traffic (communication, pageviews, search) – 100M users of mySpace • Potentially huge value – mySpace acquired for US$580M by News Corp • Users spending hours per day on these sites – = hours they’re not consuming other media © Rococo Software 2006

Del.icio.us • Store and share your favourite links on the web • “tagging” • Power of community to amplify e.g search • Now part of Yahoo © Rococo Software 2006

Flickr • Share photos on the web • Unique link per photo • Innovation: – Leave the photos open – Embed photo in other sites • Also: Tagging • Now part of Yahoo © Rococo Software 2006

Tagging © Rococo Software 2006

YouTube • Broadcast yourself • From nowhere to powerhouse in 18 months • Video, tagging, “Channels”, etc • Currently not owned by Yahoo :-) • Now owned by Google :-) © Rococo Software 2006

Google • “Grandaddy of them all” • Pagerank harnessed the power of links between sites to determine search relevance • Aggressively building out new services – Office – Comms • Major Deal with mySpace for Ads – $1Bn value? • Doubleclick © Rococo Software 2006

Some common Web 2.0 characteristics* Architecture of Designed to encourage users to take part, to Participation share, to customise, to connect User Generated Flickr, YouTube, Delicious, mySpace, eBay Content and Amazon all enable their users to create content Remixable flickr let users embed a photo anywhere, datasources and google maps lets third parties build on top mashups Continuous Beta No release schedules - just a slightly improved service, every day or every week Tagging and the Tags power delicious, flickr, youtube; links wisdom of crowds power google search Network effects - the Bittorrent scales as more share the network; more people use the Skype scales using user cpu; digg gets more service, the better it accurate as more users rate stories gets * Shamelessly stolen from Tim O Reilly © Rococo Software 2006

Viral Customer Acquisition • For certain services, the cost of acquiring customers dropping • YouTube (1 year old, 35million videos watched per day) • Bebo estd. July 2005, 2.3m now registered users © Rococo Software 2006

What do we mean by Voice 2.0? • Voice centric telephony services that – Work with IP and non-IP phone systems – Harness the internet for some or all of those Web 2.0 characteristics – Integrate web functionality with the phone system to deliver new services • Some examples © Rococo Software 2006

Jajah • Web Activated telephony • Skype - “for the rest of us” – No download – No headset – No nuttin’ • Enter two numbers and click the green button – Your phone will ring – Then the other phone rings – Then you talk • Free jajah to jajah calls recently announced • Freemium model – Small % paying for premium services funds the service © Rococo Software 2006

Jangl • Privacy service • Get a jangl number • You control who calls that number • Your real number never revealed © Rococo Software 2006

Chinswing • Online conversations • Like fora - but using your voice • Discussion groups © Rococo Software 2006

SayNow • Targeted at Music Industry initially • Artists phone in upates, thoughts, status • Fans phone in “shoutouts”, comments, requests • Now exapnding beyond music © Rococo Software 2006

Snapvine • Voiceplayer for your blog or social network page • People leave you voice comments • Used in personals © Rococo Software 2006

evoca • Also recording using your phone • Also post to blog, website, etc • Send messages to a group, or your friends • Pitched as “podcast like” © Rococo Software 2006

Pheeder • Phone-casting • Call the number, leave a message, it appears on the site, and people can hear it • People can subscribe • Profiles, pictures foster social network dynamics © Rococo Software 2006

Pinger • Voice messages to friends • Dial, talk, and the service sends your message to some pre- defined groups © Rococo Software 2006

Voice 2.0 characteristics Old way New way People phone people People phone web pages, applications phone people; people subscribe to other people’s phonecasts Most Calls are 1-1 Calls are 1-1, 1-many, many-many Most calls are private Calls are private, subscriber only, moderated, podcasted, or anonymous Services launched Services launched globally geographically Calls happen, then Calls may live a long time, on web pages, archives, they’re over downloads Calls are for talking, Calls are for messaging, to friends, to groups, to SMS is for strangers messaging © Rococo Software 2006

How do they do it? Many partner with a Many of the SIP is quite communication Voice 2.0 often the server provider - services are protocol to talk giving the connectivity built on asterisk to the CSP to the phone network © Rococo Software 2006

Lessons so far • Phone System fun – Caller ID – Tariffs – SMS (time, directionality, shortcodes) • RoR – Great – Fast, iterative, rapid “what ifs” in hours not days/weeks • Asterisk and SIP – Asterisk very flexible – Learning curve – SIP providers plentiful © Rococo Software 2006

Summary • Voice tends towards being free, on all networks – Value Add services will determine value and drive revenue • Operators can benefit from Web 2.0 momentum – Innovation now rapidly creating services “from the web side” • We now see roughly one per week • Telecom industry = 1 per year :-) – Partnering can accelerate adoption (Helio/mySpace) – You may wait to acquire • Then it may be too late • SOA and IMS help ease operator integration – SIP, Parlay-X – Open APIs Open APIs Open APIs © Rococo Software 2006

Voice 2.0 Talk at BarCampDublin April 07

by Sean O Sullivan

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Voice 2.0 Talk at BarCampDublin April 07 Presentation Transcript