The Social Phone

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Presentation about "the Social Phone" - how mobile phone manufacturers and operators can and should tap the amazing activity underway in social networks and online social "tools" for customer retention, profit and value-add.





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  • Exactly what I'm looking for. Thanks. You’ve shared information clearly and concisely. It’s one of my favorites. Seek your permission to embed it to my site at www.sprintringtones.org/ .

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  • The Social Phone

    1. 1. Sean O Sullivan, CTO, Dial2Do [email_address] The Social Phone
    2. 2. Many social networks Lots of social networks
    3. 3. “ live” address book everything is an asset location with everything activity begets activity
    4. 4. The Social Phone <ul><li>Social Phone Book </li></ul><ul><ul><li>My contact list should know things about my contacts: what they look like, what they’re doing, what they did </li></ul></ul><ul><li>Social Radar </li></ul><ul><ul><li>Who’s near me; do I know them? What’s near me; have I been here? Have my friends been here? </li></ul></ul><ul><li>Enhanced calling </li></ul><ul><ul><li>Control: Let only who I want, get to me when I want, in the way I want; when I call - add value </li></ul></ul><ul><li>Geo Life Journal </li></ul><ul><ul><li>Digital breadcrumbs - constant, intermittent, tiny, updates and “continuous partial attention” </li></ul></ul>
    5. 8. BlueBook Bluebook BT FB “ It looks like Daniel and Sean just met!” Things nearby Bluebook Friend Alert!
    6. 17. <ul><li>IMS and RCS promise many things… </li></ul><ul><li>Compelling new applications & revenue streams </li></ul><ul><li>RCS is all about “the social phone” </li></ul>“ The future is already here…it is just unevenly distributed” William Gibson
    7. 18. Enhanced Phonebook Enhanced Messaging Enriched Call RCS
    8. 19. Enhanced Phonebook Enhanced Messaging Enriched Call RCS
    9. 20. <ul><li>Social Phone </li></ul><ul><ul><li>Elements of the “social phone” vision being addressed by several players today - some startups, some not </li></ul></ul><ul><li>Innovation </li></ul><ul><ul><li>Much of the running is being made by the internet players so far, not the telecom players </li></ul></ul><ul><li>Risk </li></ul><ul><ul><li>RCS initiative should find a way to engage the internet players - you need them, they think they don’t need you! </li></ul></ul><ul><li>Opportunity </li></ul><ul><ul><li>Operators in a great position to deliver on the social phone (data, context, billing) </li></ul></ul>
    10. 21. Thanks! For more: blog.dial2do.com Try it out! : www.dial2do.com Email: [email_address] Social phone: http://bobstumpel.blogspot.com/ (look for mobile or voice 2.0) http://www.telco2.net/blog/

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