LocalSocial Smart Mobile Marketing

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An overview of LocalSocial : Smart mobile marketing for retailers, built on the LocalSocial Proximity Platform.

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LocalSocial Smart Mobile Marketing

  1. 1. POWERING PROXIMITY Sean  O Sullivan   CEO,  Rococo  So*ware   sos@rococoso*.com   twi5er  @sos100  
  2. 2. Company  Background:  Rococo  in  a  nutshell  Founded   2000  Sector   Wireless,  Mobile  Staff   6  Focus   Proximity  So*ware  and  SoluJons  (“Powering  Proximity”)   Short  range  wireless  (NFC,  WiFi,  Bluetooth);  Web  Scale  (Ruby  on  Rails);  Technology   Android;  iOS;  Java  (J2ME)   Impronto  (Java/Bluetooth)  ;  LocalSocial  (Proximity  PlaXorm)  and  Products   Localsocial  for  Retail  (Smart  MarkeJng  for  Retailers)  Loca9on   Dublin  and  Tokyo  
  3. 3. SMART  MOBILE  MARKETING  FOR  RETAILERS  
  4. 4. LocalSocial  in  a  Nutshell  -­‐  1  •  It’s  a  so*ware  service  that  enables  retailers  to   engage  with  new  or  exisJng  customers  when  they   are  on-­‐premise  or  “in  the  store”  •  Customers  have  an  app  that  they  run  when  they   come  in  •  The  app  detects  that  they’re  in-­‐store  •  It  displays  offers  from  the  retailer  customised  to   the  user  /  store  /  Jme  of  day  /  etc.  •  It  provides  points  for  just  “walking  in”  
  5. 5. Localsocial  in  a  nutshell  -­‐  2  •  It  works  using  proximity  technology  (short  range   wireless)  •  This  is  used  to  assert  /  confirm  that  a  user  is  “on   premises”  •  We  provide  a  small  box  to  the  merchant  that  acts   as  a  “beacon”  for  the  applicaJon    •  Merchant  can  just  plug  it  in  –  no  configuraJon,  no   setup,  no  internet  •  Walkthough  in  more  detail  now  follows….  
  6. 6. We  give  the  merchant  a  small  box   Just  plug  it  in  
  7. 7. We  provide  some  merchandising  material  (sJcker  for  window,  in-­‐store  sJckers  /  posters)  
  8. 8. Merchant  registers  at  www.mylocalsocial.com  
  9. 9. When  logged  in  –  manage  locaJons,  create  own  offers,  manage  points  opJons  for  customers  Merchant  promotes  the  App  to  customers,  passers-­‐by  (NFC,  poster,  QR  code)  –  we  provide  merchandise  
  10. 10. For  the  customer….   Runs  app  in-­‐store,   near  store  Customer  gets  LocalSocial  app  See  Offers,  collect  points,…  
  11. 11. Value  to  Merchant:  Offers  and  Loyalty   Offers  to  people  nearby     Simple  to  create  and  manage   Can  be  changed  in  real  Jme,  through   the  day  
  12. 12. Value  to  Retailer:  Social  (end  users  register  social  ID)  
  13. 13. Value  to  Retailer:  Intelligence   Track  Visits  /  Busyness   Dwell  Jmes   Return  visits   Learn  about  the  customer  (social,  profile,  …)   Offer  performance  
  14. 14. Summary:  For  the  retailer   Offers   To  people  right  here,  right  now   Intelligence   AnalyJcs   Visits,  Busy  Periods,  Dwell  Times,  Repeats   Loyalty   Beyond  counJng    8  coffees   Ambassadors   Promote  best  customers  to  Ambassadors!   And  more   Rewards,  gamificaJon,  surprises,  fun…  
  15. 15. Core  Model   Get  Points!   See  Offers   And  more…   AnalyJcs   Opt-­‐in   And  more…   Retail  Network  Grows  
  16. 16. Business Model Fixed  Monthly  Fee  Per  Site   No  charge  for  Offers  
  17. 17. Screenshots  /  Walkthrough  
  18. 18. Quick  walkthrough  of  the  service…  •  We’ll  look  first  at  the  end  user  applicaJon  to  see   what  the  user  sees  •  We’ll  then  look  at  the  merchant  registraJon  and   set  up  online    
  19. 19. LocalSocial  :  Customer  ApplicaJon  •  For  end  users  of  the   service  –  free  download  •  Simple  –  run  the  app,  and   it  shows  offers,   parJcipaJng  merchants,   points  and  more  •  Three  main  views  (places,   offers,  map)  •  Let’s  look  at  each  briefly…  
  20. 20. LocalSocial  :  Places  •  Places  are  merchants  who   are  taking  part  in  the   service  •  Just  a  brief  Jtle  and  an   image  visible  for  each  •  If  they  offer  “walk  in   points”  –  these  are  also   displayed  •  If  you’re  in  the  store  right   now  –  they’re  highlighted   in  green:  “Proximity”    
  21. 21. LocalSocial  :  Offers  •  Lists  offers  “in  proximity”   and  nearby  •  Offers  arranged  in   proximity  order  •  Some  flagged  green  again   -­‐  as  “In  Proximity”  •  These  are  offers  where   you’re  “on  premise”  or  “in   the  store”  •  Because  the  short  range   wireless  “beacon”  is   visible  
  22. 22. LocalSocial  :  Map  •  Shows  offers  overlaid  on  a   map    •  Tap  offer  to  see  the   details  •  Together  –  these  three   views  (Places,  Offers,   Map)  give  the  user  a   flexible  way  to  explore  the   service  
  23. 23. LocalSocial  :  Place  Detail  •  If  you  click  on  a  place,  you   see  more  details  about   the  place  and  any  offers   available  •  The  icons  at  the  bo5om   are  for:   –  liking  a  place   –  sharing  it  with  friends/ social  media   –  mapping  it  
  24. 24. LocalSocial  :  Points  and  Rewards  •  When  a  user  is  in   proximity  to  a   merchant  that   offers  loyalty   points  •  The  app  will   detect  and  collect   the  points  •  Points  can   redeemed  for   rewards  
  25. 25. LocalSocial  :  Rewards  •  Rewards  (iniJally  at   least)  are  simple,   universal  vouchers  •  Can  be  e-­‐distributed   (zero  cost)  •  Amazon,  iTunes,   One4All,  etc.  •  OpJon  to  add   merchant  rewards…  
  26. 26. LocalSocial  :  Offers  •  Merchant  controls  the   offers   –  Type  of  offer  (discount,  two   for  one,  etc.)   –  Limits  -­‐  how  many  are   available   –  LocaJons  –  where  offer   becomes  visible   –  Security  &  POS  –  unique   codes  and  colours  
  27. 27. LocalSocial  :  Offers  •  When  a  user  taps  an  offer,   they  see  the  detail  for  the   offer  •  Title,  Image,  plus  addiJon   explanaJon  (just  out  of   view  in  this  screenshot)  •  Icons  at  side  are  for  liking,   sharing  (on  social  media),   mapping  and  saving  offers  •  The  redeem  bu5on  causes   a  redempJon…  
  28. 28. LocalSocial  :  RedempJon  •  RedempJon   –  User  requests  by  clicking   the  bu5on  •  Merchant  has  some   opJons   –  RedempJon  only  available   when  “on  premise”   –  Unique  code  (for  POS)   –  Unique  colour  (for  security)   –  Time  bound  (only  valid   unJl….)  •  Show  at  the  Jll  
  29. 29. LocalSocial  :  Social  Sharing  •  Offer  Sharing  •  Several  ways  to  share   Offers  •  Each  offer  has  a  unique   URL  that  can  be  shared  in   a  variety  of  ways   –  Twi5er,  email,  Facebook,   etc.  •  Brings  recipient  to  a   unique  deal  page  •  Social,  Viral,  Simple  
  30. 30. Now  let’s  look  at  how  a  merchant  gets  set  up  to  use  the  service….  MERCHANTS  
  31. 31. LocalSocial  :  Merchants  •  Merchants  join  by   registering  on  web  •  Once  registered,  they  can   manage  their  own  business   details,  locaJons  •  Set  up,  manage  and  tune     their  own  offers  in  real   Jme  •  Review  analyJcs    
  32. 32. Merchants:  Adding  a  new  locaJon  
  33. 33. LocaJon  Summary  
  34. 34. CreaJng  a  promoJon  
  35. 35. PromoJons  
  36. 36. LocalSocial  :  AnalyJcs  Dashboard  
  37. 37. LocalSocial  :  LocaJon  AnalyJcs  
  38. 38. More  detail  on  the  technology  behind  LocalSocial?   5 Minute walk-through on YouTube here Android Apps : Tagster, TweetAround and others
  39. 39. Status  and  Plans   Beta  Launch     Q1  2012   Business   Ireland  and  UK,  acJvely  seeking  rollout  partners   Development   App  ready  on  Android,  J2ME  (now);  Web  analyJcs,  and  merchant   Readiness   registraJon  and  management  (now),  iOS  support  (Q1  2012);  NFC   support  (Q1  2012)  
  40. 40. POWERING PROXIMITY Sean  O Sullivan   CEO,  Rococo  So*ware   sos@rococoso*.com   twi5er  @sos100  

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