LocalSocial : Proximity enabled Loyalty, Offers and more

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Quick introduction to LocalSocial : Proximity enabled loyalty, offers and more. Create loyalty points, offers and more, that only unlock in-store. Supports NFC, QR Code, Bluetooth, WIFi and Low Energy Bluetooth. www.mylocalsocial.com

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LocalSocial : Proximity enabled Loyalty, Offers and more

  1. 1. SMART MOBILE MARKETING
  2. 2. LocalSocial : In a nutshell (1)• It’s  a  so)ware  service  that  enables  retailers  to   engage  with  new  or  exis6ng  customers  when  they   are  “in  the  store”• Customers  have  a  free  app  that  they  run  when   they  come  in  the  store• The  app  displays  offers  from  the  retailer   customised  to  the  user  /  store  /  6me  of  day  /  etc.• It  also  provides  customised  welcomes,  and  points   for  just  “walking  in”
  3. 3. LocalSocial : In a nutshell (2)• It  works  using  proximity  technology  -­‐  the  app   detects  a  beacon  of  some  kind  (that  we  provide)• Beacons  may  be  WiFi,  Bluetooth,  Low-­‐Energy   Bluetooth,  NFC,  even  QR  codes• These  can  be  mixed  /  matched  to  enable  different   user  ac6ons  to  be  detected  (“is  near”,  “has   tapped”,  “has  scanned”  etc.)• A  quick  run-­‐through  follows...
  4. 4. Smart MerchantsMobile RetailersMarketing Venues
  5. 5. Offers, Points and more,that only unlock in-store
  6. 6. Offers, Points and more,that only unlock in-storeProximity
  7. 7. Offers, Points and more,that only unlock in-storeProximity Technology WiFi Bluetooth NFC Tag QR Codes Bluetooth Smart Others
  8. 8. Offers, Points and more,that only unlock in-storeProximity Technology Signals WiFi User is Nearby Bluetooth User Taps NFC Tag User Scans QR Codes User in-store Bluetooth Smart User shares Others etc.
  9. 9. Offers, Points and more,that only unlock in-storeProximity Technology Signals Triggers WiFi User is Nearby Unlock Bluetooth User Taps Collect NFC Tag User Scans Share QR Codes User in-store Reward Bluetooth Smart User shares RAOK* Others etc. RAOK = Random Act of Kindness
  10. 10. Offers, Points and more,that only unlock in-storeProximity Technology Signals Triggers Insight WiFi User is Nearby Unlock Analytics Bluetooth User Taps Collect Top Customers NFC Tag User Scans Share Best offers QR Codes User in-store Reward Most shares RAOK* Busy hours Bluetooth Smart User shares Footfall Others etc. RAOK = Random Act of Kindness
  11. 11. Merchant registers online
  12. 12. Merchant promotes in-store
  13. 13. Pop-ups, stickers, posters
  14. 14. Free LocalSocial App
  15. 15. Free LocalSocial AppCollect Points, earn Rewards
  16. 16. Unlock offers in-store!Merchant analytics on web
  17. 17. SMART MOBILE MARKETINGwww.mylocalsocial.com @localsocial

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