Ims Gc 2007 V2

Slide 1: Web 2.0 + Telecoms = Voice 2.0 Sean O Sullivan, CTO sos@ mysay.com

Slide 2: About Rococo and mySay • R ococo : Java /B l oot m i ew are uet h ddl – pped on 100+ m ilon phones S hi li • m yS ay: V oi /W eb S ervi ce ces – Incubat w ihi R ococo ed t n

Slide 3: A lightning tour of some “Voice 2.0” players

Slide 12: Let’s step back…

Slide 13: So what do we mean by Voice 2.0? • Voice-centric phone services that – Harness the internet for some or all of those Web 2.0 characteristics – Integrate web functionality with the phone system to deliver new services • Not! – Nothing to do (especially) with VoIP - they tend to work with IP and non-IP phone systems

Slide 14: Voice2.0 ecosystem

Slide 15: M essagi ng I orm aton nf i S oci alN et orks w Low C ost R outng i M obie l

Slide 16: Save money or add value “In the old world, the economic activity started when the phone call began. In the new world, that’s when the economic activity ends. The Add value money is all in presence, social networking, filtering, privacy management, and so on. It’s a complete inversion of the economics of telephony. Therefore expect many of the vendors to be disemboweled in the process” Martin Geddes, Telepocalypse Blog Save Money

Slide 17: What makes these “2.0”?

Slide 18: Web 2.0 Characteristics(*) Architecture of Participation User Generated Content Remixable datasources and mashups Network effects Tagging and the wisdom of crowds Continuous Beta * Shamelessly stolen from Tim O Reilly

Slide 19: Web 2.0 : Data, Data, Data links on the web helps Google rank pages Users Add DIGGs on Digg rank stories reviews on Amazon, Yelp enrich the catalogue Value tagged public photos on flickr can create a photo-stories tagged video on YouTube can create ad-hoc TV Massive Amounts of Data Virtuous Data Customers Tuned Services in Cycle Create Data Real Time Based on That Data Data Improves Over Time Data Mining Of Customer Data

Slide 20: Web 2.0 and Telco When I call, share that (facebook,of Participation ; when I text, Architecture flickr, whereI’vebeen) share that, let me tell you who my friends are, share my phone status Photos, calls, texts, about ME, about PLACEs, about TRAFFIC, about User Generated Content NEWS, … I’d like my entire text history, searchable; all phone calls, analysable, all location data, re-mixable, do I own my ownand mashups Remixable datasources CDRs? Traffic Data; if 5% of users had GPS and opted-in to share limited Network effects location, Telco would have better traffic data than Govt. Make texts public (lower fee); make tag clouds of crowds protect Tagginghave a the wisdom city, theacontent; and buzz-meter for a of or social group anonymity; you now You have to find a wayContinuous Beta to experiment - new services, quickly (trade off, 5 9’s?) * Shamelessly stolen from Tim O Reilly

Slide 21: Web 2.0 and Telco(*) : DOH! Web 2.0 Telco Massive Amounts of Data YES YES Customers Create Data YES YES Data Improves Over Time YES YES Data Mining Of Customer Data YES YES Tuned Services in Real-Time Based YES DOH! on That Data * Shamelessly stolen from Tim O Reilly

Slide 23: Phone The Web - Dial2Do Calling Dial2Do a number to call to get things done a mashup of the phone, your contacts, and your favourite web tools and services

Slide 24: Example - Email service C al i 2 D o lD al “Email” ? “ o W hat ” D “Dave” “m aiW ho ? ” E l “Hi Dave, err. Just wanted “m ai hat ? ” To let you know. You’re fired” E lW

Slide 25: Example - conference service C al i 2 D o lD al “Conference” ? “ o W hat ” D The Guys “TheGuys” erenceW ho ? ” “ onf C “l P ease hangup and w ai” t

Slide 26: Example - twitter service C al i 2 D o lD al “Twitter” ? “ o W hat ” D “In the pub, the singing has started. ” “w it W hat ? ” T t er

Slide 28: Dial2do Services em ai l sm s bl og mi crobl ogs cals l productviy it … si pl devel me oper i erf nt ace dial2do ddior keyw ord

Slide 29: Technology Web Server Web Framework Apache, mongrel Ruby on Rails Database SIP mySQL Asterisk IVR & Speech Call Control 3rd Party & In- Asterisk House

Slide 30: To Finish • You can get some great ideas for potential IMS services by looking at emerging “Voice2.0” services today • Operators can participate in the “Web2.0” phenomenon, by figuring out how to expose, share and add user value to their data

Slide 31: Thanks www.mysay.com www.dial2do.com Sean O Sullivan, CTO sos@ mysay.com