Ims Gc 2007 V2

Web 2.0 + Telecoms = Voice 2.0 Sean O Sullivan, CTO [email_address]

About Rococo and mySay

Rococo: Java/Bluetooth middleware

Shipped on 100+ million phones

mySay: Voice/Web Services

Incubated within Rococo

A lightning tour of some “Voice 2.0” players

Let’s step back…

So what do we mean by Voice 2.0?

Voice-centric phone services that

Harness the internet for some or all of those Web 2.0 characteristics

Integrate web functionality with the phone system to deliver new services

Not!

Nothing to do (especially) with VoIP - they tend to work with IP and non-IP phone systems

Voice2.0 ecosystem

Low Cost Routing Social Networks Messaging Mobile Information

Save money or add value Add value Save Money “ In the old world, the economic activity started when the phone call began. In the new world, that’s when the economic activity ends. The money is all in presence, social networking, filtering, privacy management, and so on. It’s a complete inversion of the economics of telephony. Therefore expect many of the vendors to be disemboweled in the process” Martin Geddes, Telepocalypse Blog

What makes these “2.0”?

Web 2.0 Characteristics(*) Architecture of Participation User Generated Content Remixable datasources and mashups Continuous Beta Tagging and the wisdom of crowds Network effects * Shamelessly stolen from Tim O Reilly

Web 2.0 : Data, Data, Data Users Add Value Virtuous Data Cycle links on the web helps Google rank pages DIGGs on Digg rank stories reviews on Amazon, Yelp enrich the catalogue tagged public photos on flickr can create a photo-stories tagged video on YouTube can create ad-hoc TV Massive Amounts of Data Customers Create Data Data Improves Over Time Data Mining Of Customer Data Tuned Services in Real Time Based on That Data

Web 2.0 and Telco Architecture of Participation User Generated Content Remixable datasources and mashups Continuous Beta Tagging and the wisdom of crowds Network effects * Shamelessly stolen from Tim O Reilly When I call, share that (facebook, flickr, whereI’vebeen) ; when I text, share that, let me tell you who my friends are, share my phone status Photos, calls, texts, about ME, about PLACEs, about TRAFFIC, about NEWS, … I’d like my entire text history, searchable; all phone calls, analysable, all location data, re-mixable, do I own my own CDRs? Traffic Data; if 5% of users had GPS and opted-in to share limited location, Telco would have better traffic data than Govt. Make texts public (lower fee); make tag clouds of the content; protect anonymity; you now have a buzz-meter for a city, or a social group You have to find a way to experiment - new services, quickly (trade off, 5 9’s?)

Web 2.0 and Telco(*) : DOH! * Shamelessly stolen from Tim O Reilly YES YES YES YES YES Web 2.0 DOH! Tuned Services in Real-Time Based on That Data YES Data Mining Of Customer Data YES Data Improves Over Time YES Customers Create Data YES Massive Amounts of Data Telco

Phone The Web - Dial2Do a number to call to get things done a mashup of the phone , your contacts , and your favourite web tools and services Calling Dial2Do

Example - Email service “ Email” “ Dave” “ Hi Dave, err. Just wanted To let you know. You’re fired” Call Dial2Do “ Do What?” “ EmailWho ?” “ Email What ?”

Example - conference service Call Dial2Do “ Do What?” “ ConferenceWho ?” “ Please hangup and wait” “ Conference” “ TheGuys” The Guys

Example - twitter service “ Twitter” “ In the pub, the singing has started. ” Call Dial2Do “ Do What?” “ Twitter What ?”

Dial2do Services dial 2 do simple developer interface email sms … ddi or keyword productivity calls microblogs blog

Technology Call Control Asterisk SIP Asterisk IVR & Speech 3rd Party & In-House Web Framework Ruby on Rails Web Server Apache, mongrel Database mySQL