Dial2Do Q409

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Dial2Do is a hands-free phone service that helps drivers get more from their driving time. It's a phone service that you call and just speak to get things done. Say email to email, say text to text, and so on!

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Dial2Do Q409

  1. 1. one number to get things done, hands-free Sean O Sullivan CTO sos@dial2do.com
  2. 2. Hands-free time in the car • 80% of workers commute 48 mins/day • Hands-free legislation rolling out • 70m Bluetooth Headsets sold 2008
  3. 3. What can we do hands-free ? Phone Calls Services • SMS • Email • Reminders • Diary • Twitter • Content Access
  4. 4. Status • Website opened September ‘08 – Beta, Free, “knock yourself out”… – 30 seconds to register – Showcase for Dial2Do services – Goal: acquire user and usage data - show partners what’s possible • Today – 80% of users in North America • followed by UK, Canada, Ireland, others – Average more then one service per call – Feedback very positive – Clarity on most popular services
  5. 5. Proposition • Dial2Do is a Value-Add Voice Platform • Partner-Driven Approach – Bluetooth Headset / Handsfree manufacturers – Operators/ISPs – Internet players • Not Voice-to-text centric – Services crafted in audio-only and with- transcription variants – Over half the services are “listen to” services – Business model flexibility
  6. 6. Go To Market • Headset and Hands-free – Value-add to core product • Stickered boxes • Retail card or envelope • Tighter bundled offer / own brand • Operator / ISPs – Value-add to ISP services (e.g. Zimbra, Email) • Internet players – Premium / Low-cost offerings to fit with the partner offering
  7. 7. Joined-up offer
  8. 8. SouthWing
  9. 9. Device Manufacturer Partner
  10. 10. The retail card or envelope Sell with any headset or car-kit • Ideal in-store upsell • Recurring revenue share downstream • Valuable marketing data • Use own brand
  11. 11. Dial2Do Platform Simplicity: Easy to launch new services Breadth: 40+ services today Speed: Rapidly launch new services International: 24 countries
  12. 12. one number to get things done, hands-free Sean O Sullivan, CTO sos@dial2do.com

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