one number to get things done, hands-free
Sean O Sullivan
CTO
sos@dial2do.com

Hands-free time in the car
• 80% of workers commute 48 mins/day
• Hands-free legislation rolling out
• 70m Bluetooth Headsets sold 2008

What can we do hands-free ?
Phone Calls
Services
• SMS
• Email
• Reminders
• Diary
• Twitter
• Content Access

Status
• Website opened September ‘08
– Beta, Free, “knock yourself
out”…
– 30 seconds to register
– Showcase for Dial2Do services
– Goal: acquire user and usage
data - show partners what’s
possible
• Today
– 80% of users in North America
• followed by UK, Canada,
Ireland, others
– Average more then one service
per call
– Feedback very positive
– Clarity on most popular services

Proposition
• Dial2Do is a Value-Add Voice Platform
• Partner-Driven Approach
– Bluetooth Headset / Handsfree manufacturers
– Operators/ISPs
– Internet players
• Not Voice-to-text centric
– Services crafted in audio-only and with-
transcription variants
– Over half the services are “listen to” services
– Business model flexibility

Go To Market
• Headset and Hands-free
– Value-add to core product
• Stickered boxes
• Retail card or envelope
• Tighter bundled offer / own brand
• Operator / ISPs
– Value-add to ISP services (e.g. Zimbra, Email)
• Internet players
– Premium / Low-cost offerings to fit with the partner
offering

Joined-up offer

SouthWing

Device Manufacturer Partner

The retail card or envelope
Sell with any headset or car-kit
• Ideal in-store upsell
• Recurring revenue share downstream
• Valuable marketing data
• Use own brand

Dial2Do Platform
Simplicity: Easy to launch new services
Breadth: 40+ services today
Speed: Rapidly launch new services
International: 24 countries

one number to get things done, hands-free
Sean O Sullivan, CTO sos@dial2do.com