one number to get things done, hands-free
Sean O Sullivan, CTO sos@dial2do.com

Rococo / mySay / Dial2Do
• Rococo: Java/Bluetooth middleware
– Shipped on 100+ million phones
• mySay: Voice/Web Services
– Incubated within Rococo
• Dial2Do: Voice Activation platform
– End-user focus: drivers with 30-60 minutes hands-free time a day
– Business focus: Voice services “for the rest of us”

IMS ARCS Project
• Based in Ireland
• Industrial / Academic Cooperative Project
– 20+ Companies
– 6 Academic partners
– Focused only on IMS Technology
– Gathering Market Intelligence
• Creating a body of Intellectual Property
– End User Services & Service Enablers
– General Service Architectures
– Development Process & Experience
• Goal: Create a centre of Excellence in IMS
• Website www.ims-arcs.com

IMS ARCS Project
Innovative Prototypes
+ Industry Direction
Technical Know-how +
+ Academic Innovation
Market Intelligence +
IMS Expertise
+ +
Business Models Commercial Focus
+ +
International Profile OpenIMS Testbed
Sharing knowledge, experience & technology

“The future is already here…it is just unevenly
distributed” William Gibson
Thesis:
- IMS and RCS promise many things…
- Compelling new applications & revenue streams
- However: the applications proposed so far are….
- ….well, dull
- So: look at the services emerging in “Voice 2.0”
- They can be very useful as guides for IMS/RCS

Some Voice 2.0 themes
• Main theme : voice meets web (not VoIP)
• Social Phone Book
– My contact list should know stuff about what my
contacts are doing - now
• Social Radar
– Who’s near me; do I know them?
– What’s near me
– Who’s been here?
• Geo Life Journal
– Digital breadcrumbs - constant, intermittent, tiny,
updates
• Communication control
– Let only who I want, get me when I want, the way I
want

A lightning tour of some “Voice
2.0” players

So what do we mean by Voice
2.0?
• Voice-centric phone services that
– Harness the internet for some or all of those Web
2.0 characteristics
– Integrate web functionality with the phone system
to deliver new services
• Not!
– Nothing to do (especially) with VoIP - they tend to
work with IP and non-IP phone systems

Voice2.0 ecosystem

Messaging Information Social Networks
Low Cost Routing Mobile

Save money or add value
“In the old world, the economic activity started
when the phone call began. In the new world,
that’s when the economic activity ends. The
Add value
money is all in presence, social networking,
filtering, privacy management, and so on. It’s a
complete inversion of the economics of
telephony. Therefore expect many of the vendors
to be disemboweled in the process”
Martin Geddes, Telepocalypse Blog
Save Money

Operators, IMS/RCS and Voice 2.0
• IMS and RCS capabilities in many Voice 2.0
services now
• Find ways to step towards the social phone book
– Voda buys Zyb; how can you look at adding connection
or status information to address book?
• Mine data
– Example 1: mine texts for social “zeitgeist”
– “Dublin is mostly texting about Bruce Springsteen
tonight”
– “Sean has been talking to Shona again”
• Offer input for digital breadcrumbs
– Not your own photo sharing, social networking
– Add value to the ones already successful (location,
billing, timing, activity, connections)

Watch the Apple App Store

Conclusion
• For concrete ideas on tomorrow’s IMS
services
– Look at emerging “Voice2.0” services today
– Focus on what people appear to be using - now
what the technology supposedly “promises”
• Operators can participate, and profit, in the
“Web2.0” phenomenon
– Figure out how to expose, share and add user
value to their data
– Tap common standards now (don’t wait): XMPP,
SIP, E.164…

Thanks!
For more: blog.dial2do.com
Try it out! : www.dial2do.com
Email: sos@dial2do.com
Find more: http://bobstumpel.blogspot.com/
(look for mobile or voice 2.0)
http://www.telco2.net/blog/