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Sample Lead Generation Report
 

Sample Lead Generation Report

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    Sample Lead Generation Report Sample Lead Generation Report Document Transcript

    • Lead Generation Report Rightsource Post Mail Follow Up 1. Total # of Records Received from Client: 2913 2. Total # of Companies Receiving Direct Mail: 2495 85% * 3. Total # of Companies Martopia made contact with: 1405 56% ** Breakdown Last Event # of Companies Made Contact 169 (see “A.” below) Not at this Time 108 Not Interested 772 Not Qualified 170 Returned Call to Rightsource 198 Total 1405 4. Total # of "Qualified" Companies Martopia made contact with: 1235 45% *** 5. Total # of Leads: 157 13% **** * Total # of Companies receiving direct mail divided by the Total # of Records Received from Client ** Total # of Companies Martopia made contact with divided by the Total # of Companies Receiving Direct Mail *** Total # of "Qualified" Companies Martopia made contact with divided by the Total # of Companies Receiving Direct Mail **** Total # of Leads divided by the Total # of "Qualified" Companies Martopia made contact with A. Represents Cool and Cold leads, Requested More Information, Martopia turned Follow Up Call over to Rightsource, etc.
    • Lead Generation Campaign Summary Prepared for ABC Company May 28, 2010 A. Total # of Records Received: 2913 C. Total # of Mailers Sent 2495 B. Total # of Records Scrubbed: 2913 E. Total # of Companies Reached 1405 C. Total # of Mailers Sent 2495 D. Total # of Companies Not Receiving Mailers 418 F. Total # of Companies Not Reached 1090 H. Total # of Leads: 157 1. Records Scrubbed 100.00% 2. Total # of Mailers Sent 85.65% 2913 2913 2913 2495 3000 3000 2000 2000 418 A 1000 B 1000 0 C 0 D B. Total # of C. Total # of Di- D. Total # of A. Total # of B. Total # of Records rect Mailers Sent Scrubbed Records Received Records Scrubbed Scrubbed Records Unquali- from Client or List fied to Receive Broker Direct Mail 3. Total # of Companies Reached 56.31% 4. Total # of Leads 11.17% 3000 2495 3000 2000 C 1405 1090 2000 1405 1050 E F 1000 157 1000 E G H 0 0 7 C. Total # of Direct E. Total # of F. Total # of E. Total # of G. Total # of H. Total # of Mailers Sent Records Where Records Where Records Where Contacted Leads Phone Contact Phone Contact was Phone Contact Companies, No Accomplished Unsuccessful Accomplished Leads
    • Statistical Report Prepared for RightSource May 28, 2010 A. Total # of Records Received from Client or List Broker 2913 B. Total # of Records Scrubbed 2913 100.00% C. Total # of Direct Mailers Sent 2495 85.65% of records scrubbed D. Total # of Scrubbed Records Unqualified to Receive Direct Mail 418 14.35% Total # of Records Where Phone Contact Attempted 2495 100.00% of records qualified to receive direct mail E. Total # of Records Where Phone Contact Accomplished 1405 56.31% F. Total # of Records Where Phone Contact was Unsuccessful 1090 43.69% G. Total # of Contacted Companies, No Leads 1050 74.73% of companies contacted H. Total # of Leads 157 11.17% I. Returned Call to Rightsource (Partial number provided to Martopia from Rightsource) 198 14.09%
    • Lead Generation Pre-Scrub Summary Prepared for RightSource May 28, 2010 1. Total # of Records Scrubbed 2913 85.65% 2913 2913 3000 2000 A A B 1000 0 A. Total # of Records B. Total # of Records Received from Client Scrubbed A. Total # of Records Received from Client 2913 B. Total # of Records Scrubbed 2913
    • Lead Generation Mailer Summary Prepared for RightSource May 28, 2010 2. Total # of Mailers Sent 85.65% 2913 2495 418 B. Total # of Records C. Total # of Mailers Sent D. Total # of Records Not Scrubbed Receiving Mailers B. Total # of Records Scrubbed 2913 C. Total # of Mailers Sent 2495 D. Total # of Records Not Receiving Mailers 418 Breakdown of D: Did not meet client criteria 32 Disconnected 65 Incorrect Number 16 Left Message for Contact 6 No Answer 74 Not Interested 185 Phone Busy 20 Would not provide info 20
    • Lead Generation Companies Not Reached Prepared for RightSource May 28, 2010 3. Total # of Post Mail Follow Up Calls - Companies Never Reached 43.69% 2495 1405 1090 C. Total # of Mailers Sent E. Total # of Companies F. Total # of Reached Companies/Contacts Never Reached C. Total # of Mailers Sent 2495 E. Total # of Companies Reached 1405 F. Total # of Companies/Contacts Never Reached 1090 Breakdown of F: Client Attempting to Contact 17 (Indicated Rightsource had already made contact) Disconnected 4 Left Message for Contact 999 No Answer 64 Phone Busy 6
    • Lead Generation Companies Contacted Prepared for RightSource May 28, 2010 4. Total # of Post Mailer Follow Up Calls - Companies Reached 56.31% 2000 1405 1050 1000 157 198 0 E. Total # of Companies H. Total # of Companies - I. Total # of Companies - Re- G. Total # of Companies - No Reached Leads Generated turned Call to Rightsource Leads Generated E. Total # of Companies Reached 1405 H. Total # of Companies - Leads Generated 157 I. Total # of Companies - Returned Call to Rightsource 198 (Partial number provided to Martopia from Rightsource - Client to give Feedback) G. Total # of Companies - No Leads Generated 1050 Breakdown of G: Did not meet Client Criteria 170 Not Interested 772 Not at This Time 108
    • Lead Nurturing Summary Prepared for RightSource May 28, 2010 Lead Nurturing Capability 40.41% 2913 3000 2000 A 1177 1000 0 A. Total # of Records Scrubbed B. Total Number of Nurturing Candidates or Prospects A. Total # of Records Scrubbed 2913 B. Total Number of Nurturing Candidates or Prospects 1177 Breakdown of B: Left 3 Messages with Staff 372 No Answer - 3rd Attempt 27 Left 3 Voice Messages for Contact 601 Not available - no message left 3rd attempt 35 Not at this time 49 Not at this time - Requested Future Follow Up 59 Phone Busy - Third Call 6 Left Message on Answering Machine 28 Total Number of Nurturing Candidates or Prospects 1177