Linked In For Power Users

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Slide deck from my presentation at the 2011 NAQP/NAPL Owner\'s Conference.

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Linked In For Power Users

  1. 1. LinkedIn for Power Users © 2011 2011 NAQP/NAPL Owner’s ConferenceSaturday, September 10, 11
  2. 2. LinkedIn is not Linkedin is notSaturday, September 10, 11
  3. 3. Network of Decision Makers Facebook LinkedIn 50 40 30 20 10 0 % of Users Who are Business Decision Makers Lewis Howes - Author Linked WorkingSaturday, September 10, 11
  4. 4. Three Degrees of Separation Mary Joe Ron VP MarketingSaturday, September 10, 11
  5. 5. Level 1 Network Size 1,648 Level 1 Level 2 Level 3 Level 2 Network Reach 378,000 Network Visibility Level 3 9,750,600Saturday, September 10, 11
  6. 6. Complete Your ProfileSaturday, September 10, 11
  7. 7. How You Get There • Photo • Current Position • At Least Two Previous Positions • Education • Summary • Specialties • At Least Three RecommendationsSaturday, September 10, 11
  8. 8. Profile Modifications • Customize Your Website Links • Add Your Twitter Account • Personalize Your Public Profile URL • Add Skills (beta) • Groups and Associations • Honors and AwardsSaturday, September 10, 11
  9. 9. Optimize Your Profile for SEOSaturday, September 10, 11
  10. 10. Recommendations Are HUGESaturday, September 10, 11
  11. 11. AppsSaturday, September 10, 11
  12. 12. Build Your NetworkSaturday, September 10, 11
  13. 13. Upload Contacts • Gmail • Yahoo • Outlook • CRM (Act, GoldMine, SalesForce) • Any Other .csv FileSaturday, September 10, 11
  14. 14. Search For Contacts • Clients • Colleagues • Industry Contacts • Vendors • Group MembersSaturday, September 10, 11
  15. 15. Status UpdatesSaturday, September 10, 11
  16. 16. Extend and Project • Status Updates Go Out to Your Network • All Status Updates Can Go to Twitter • Extend Your Influence to Your Groups • Share Relevant Content OftenSaturday, September 10, 11
  17. 17. Groups are TribesSaturday, September 10, 11
  18. 18. The Power of Groups • Connect Without Directly Connecting • Connect Across the Horizontal • Connect Up the Vertical • Discussions • Send a Message • JobsSaturday, September 10, 11
  19. 19. CompaniesSaturday, September 10, 11
  20. 20. What You Can Learn • What’s Up With Your Clients? • What’s Up With Your Prospects? • Who’s Coming ...Who’s Going • How Are You Connected? • Latest NewsSaturday, September 10, 11
  21. 21. Your Company PageSaturday, September 10, 11
  22. 22. AnswersSaturday, September 10, 11
  23. 23. Knowledgebase • Ask a Question • Answer a Question • Open and Closed • Good Answers and Best Answer • Best Answer Badge on Your Profile • Builds Credibility Similar to RecommendationsSaturday, September 10, 11
  24. 24. Strategies • Research Companies You Want as Clients • Research Prospects by Title and Location • Learn About Your Prospect Before You Meet • Ask for Introductions From Your Network • Viewers of This Profile Also Viewed... • Integrate With CRM to Stay CurrentSaturday, September 10, 11
  25. 25. Saturday, September 10, 11
  26. 26. Advanced Search is Your Best FriendSaturday, September 10, 11
  27. 27. Let’s Go LiveSaturday, September 10, 11
  28. 28. Resources LinkedIn Learning Center http://learn.linkedin.com Linkedin Blog http://blog.linkedin.com Linked Intelligence http://linkedintelligence.com LinkedIn Group Linked StrategiesSaturday, September 10, 11
  29. 29. Q &ASaturday, September 10, 11
  30. 30. Scott Cappel Sorrento Mesa Printing 7398 Trade Street San Diego, California 92121 858.527.0800 smc@sorrentomesa.com www.sorrentomesa.com www.linkedin.com/in/scottmcappel www.facebook.com/sorrentomesa www.twitter.com/sorrentomesa SKYPE: scottmcappelSaturday, September 10, 11
  31. 31. Thank YouSaturday, September 10, 11

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