Target Audience for my music video

1. Audience
By Sorrel Grundy

2. Target Audience
My target audience will most likely be females aged 16-20,
this is because the main performer in the music video fits
into this demographic and so this target audience will relate
to her. Also this is the target demographic for artists who are
similar to the artist of my music video, for example
Benjamin Francis Leftwich whose album art influenced my
own. My target demographic will also most likely be white
British again because of the performers in the music video
and also because the artists of the music are also white
British. I also did research into similar artists and their target
audiences to ensure that I had identified the correct target
audience for my music video.

3. Target Audience
• I looked up artists who were similar to Scarlett
Parade on Amazon which then gave me other
artists who the target audience have been
known to like. This will help me to fully
identify my target audience as I can research
into the target audiences of these similar
artists. These artists include Ben Howard,
James Vincent and Marcus Foster. The target
audience for my music video will be similar to
the target audiences for these artist and the
main target audience for these artists are girls
aged 16-20 who are well educated and are
interested in independent music and film.

4. Target Audience
• My target audience will most likely shop in high
street retail shops such as Topshop. I found this
by looking at the fashion in shops such as
Topshop and found that there are items which
are similar to that of the costume that the female
wears in the music video and so girls who are
interested in this type of fashion will relate more
to the female in the music video. The tribal
identity of my target audience would most likely
be Hipster who is a person who follows the latest
trends and fashions, especially those regarded as
being outside the cultural mainstream which my
music video and artist are.

5. Target Audience
• My target audience will be local to Norwich
as the music was made in Norwich and so all
of the locations used are recognisable to
people who live in or frequently visit
Norwich. The social class of my target
audience probably be between B and C1. This
is because of the genre of the music and the
locations used. The genre of this song is
Indie-Rock which will appeal to the target
audience as it is currently a very popular
genre. Artists such as Ed Sheeran and John
Legend have popularised this genre and made
it accessible to the masses.