Blam Kpow KaboomDon’t go into business, it’s ugly! More than ten years ago theguy from Jupitermedia Research said at the lecture at theNYU, “it is a baseball bat business”, regarding the musicindustry. The thing I have learned as a so called entrepreneuris, any business is a baseball bat business. So if you are notprepared to get hurt or vice verse, fall on your ass so manytimes or feel Sartrian nausea, don’t do it!However, since entrepreneurship became a huge trend thereis a slight chance liberalization of socio-economic forces aswell as its infrastructure could occur, however I sincerely doubtsuch development is possible since the change has to befundamental and profound, bearing the deconstruction ofhistoric materialism and even more so, delivering idiosyncratic(social) system.
“CRACKING THE CODE OF BUSINESS”The internet is full of pseudo experts cracking the codes of business, SMEinterpreters, self righteous opinion shapers and thought leaders as well aspostindustrial apologists and cohorts. This torrent of verbal diarrhea is just like abiblical flood; however it is not, since there is nothing significant, shattering orgroundbreaking about it, au contraire, and more abundant it becomes it growsless significant.God forbid someone would actually seek for the truth; well I don’t blame themsince anyone trying to do that was merrily bonfired, crucified, decapitated or atleast marginalized. Furthermore, in this social hyperreal environment, where thereferences collapsed in the reality they refer to (Baudrillard at large) it isimpossible to seek for the truth, the same as this article is probably going to endup as just one shitty drop in the same torrent. As prof. VelimirAbramović, biggest expert on Tesla’s work and life and huge erudite andpundit, would point out;- now the housewives with the doctorates from the MITare engaged in thinking, which is quite absurd, to be able to think on the level ofontology or gnoseology you have to develop all your spiritual, intellectual andother entities, to be a holly man or a woman. As far as I am concerned anyonehas a potential to become a thinker, to develop unprecedented intuition, tap intocollective consciousness; however, paradoxically Academia is the first toprogram people not to do so.
“CRACKING THE CODE OF BUSINESS”As for the business, media, technology and similar “thoughgurus” what they really do is repackaging, paraphrasing andserving the useless platitudes. They are rather far from the realthought and introspection thus far-flung from the truth.Furthermore they are rather good servants of the hyperrealsociety, promoting value zero.Since my mission is to find the truth I am reluctant to let gothe search, even if I get bonfired. The fact is; economy is stilldeeply rooted in Marx’s historic materialism; a capital is agod, the fact which is obscured in simulational socialhyperreality if we refer to Baudrillard and extremely moredeviant if we take into equation the financial market(s).
This is an example of what I am arguing. Notice how there is always anumber of things you should do or don’t do, which clearly conveysconditioning and programming. In the next analysis I am going toconduct discourse and semiotic analysis on some of these texts.“CRACKING THE CODE OF BUSINESS”
Rigid Infrastructure vs. Arbitrariness“If it sells, it’s creative”; another idiotic and deviant argument obscuringthe truth or railroading the searching for one. It sells if someone hasmeans of production, invested millions in manufacturing (in the thirdworld countries most likely), and of course billions in marketing, has apolitical back-up etc., still the product and the business could never theless fail. Laws of the market are random and arbitrary and instead ofmaking it work for the small or micro entrepreneur who can use thesame arbitrariness to gain advantage against the big business, the sameentrepreneur resorts to rigid historic materialism, as well as falls for thesame propaganda and conditioning, and fails.If we ought to perceive and analyze the markets, buyer, behavior oranything else pertaining to business and economy we will always findpatterns, trends and phenomena in our data and in our analysis;however what we should rather look for is a (standard) deviation.Deviation or digression in the data opens an entire new outlook on aproblem, shows some future trends and most important reveals a newand incredible complex system and its properties (chaos theory, liquiddynamics, neural systems etc.)
Branding the SoulThe other day I have found a presentation on SlideShare; “How to Makea Shitty Brand”, scaring the people not to make mistakes in creating abrand. What the hell is that all about? So let’s say you make a perfectbrand, but still you have no clients, nobody knows about the brand andyou have no money for advertising/marketing, you do soc net marketingbut still you are not getting any results. Sure, because you need, yetagain, the capital, and 10-15 years of sweat, blood and tears, to build youcompany and your brand, so what the hell are that morons babblingabout. I understand they need to sell their product/service, but the thingis they (advertisers and marketers) are to blame for hiding the truthabout the correlation between labor, means of production, profit etc.,which means obscuring the true nature of the capital.To make things more absurd the same people selling you the story ofcreativity would, if you push them hard enough, admit it is not aboutcreativity it is about media buying (the same admits the main characterof the Mad Man series in one episode). Yet again we have the sameequation which is blurred by the marketers, advertisers and similar sorrybunch, and that is, capital is flowing towards capital.
The Innovation MythBe innovative, be creative, and you will succeed, “capital dances with thetalented”, and bullshit like that. It is a blatant lie!; a vicious propaganda, atool for programming. Ok, so I have swallowed the same propaganda andstarted with my innovative ideas, some were over the top and some werefor my standards contemporary and market ready. However, I was not ableto get any capital for developing neither one of them. Nonetheless, mysolution is to put the highest price tag on my ideas, solutions etc. to appearas surreal as well as to constantly raise the price. As for the ideas that areover the top, even my closest friend says; nobody frigin understands whatyou are J.R.R Talkin’ about, try something more commercially viable, orsomething the masses can swallow.Ok, even if you have an invention that could be commercialized, you wouldneed shitload of money and hordes of attorneys to register the patent, andstill you can get robbed by the corporations, because they own army ofattorneys. If by any chance your Seed or Start-up gets funded you gonna getripped off first by Angel investors, then by Venture capitalist.Furthermore, the question is what is really innovative. If we follow Einstein’spremise: if the idea is not a bit absurd there is no chance for it; and surely ifthe idea is a bit absurd, over the top or rather progressive it is noteconomically viable ergo innovation and business do not go together.
IdiocracyAnalogously to the story of the innovation myth goes the story of idiocracy. It is the sameplan of the elites to keep people from the truth, the value, and the cognition, to keep themin the indolent and juvenile state of blissful unawareness. They are succeeding and it isgetting worse and worse. When I presented my friend the idea of The Game, in which thereare no winners, in which the environment is created by the players decisions, and everydecision impacts the game on the system level (determining the full accountability of theplayer for the each and every decision), creating the system which could generate its ownintelligence; he was fascinated. However, he was certain that I would not have anaudience, even if I come up with the framework in which such a game could be executed;and the capital of course to develop it.“This is from another galaxy, find something stupid and banal that millions would buy”, heshouted. And, he resumed, please watch the movie Idiocracy, because then you willcomprehend what kind of people could be your audience. However, it is hard to switch fromone mindset to another, plus I cannot let go of my belief that only the most brilliant ideasare the one that can generate the most value or create idiosyncratic system, which has apotential to overrun social reality.Packaging my theories into presentations, even designing every slide in Photoshop makesme the victim of the same phenomenon of idiocracy and marketers conspiracy. The channelis an entity; although confined by the constraints of a medium and the techinfrastructure, it is striving to release itself and achieve self actualization. It is aparadox, however the same paradox can work for us if we are able to understand the valueand have the cognition of the new system and its properties.
SuperstructuresEvery capitalism is “crony capitalism”, whether it is Chinese or Canadian, because notonly that we live in a neoliberalism or corporatocracy, but to use Marxian lingosuperstructures exchanged their place with basic infrastructures and furthermorethey are constantly exchanging their places in a system without center ormargin, moving in eccentric manner, to end the premise in Baudrillard’s fashion. Thething is, with every new eccentric spin the cancerous cells of the capitalism aregrowing wilder and stronger.If we look at the historic actuality, the elites per se or the dictatorship are not always abad thing, Neumann (at large) contends that dictatorship can consolidate the stateand socio-economic forces and then the peoples have a responsibility to generatedemocracy or some other humanist political infrastructure. However, MauriceDuverger (1972) claims democracy is an illusion in which the elites are exchanging andgiving to peoples (through elections and some other political institutions) an illusionthat they have a power to change political and social reality. As I see it, Demiurgianactualization of the peoples is not possible since we are already late in anevolutionary context for such a political realization. Social contract is an impotent andoutdated system, which developed or mutated into utter travesty. The same mutationis a key for collapsing the social contract and for uploading an idiosyncraticsystem, without any recollection to the previous one (social contract) in the collectiveconsciousness, respectively rendering absolute actualization of the individualpotential.
Musical Chairs or WhyShouldn’t We All Win?The Zeitgeist movie brought the idea of capitalism resembling the game ofmusical chairs; somebody always has to lose (the chair). And it has nothing to dowith branding or not being innovative enough, or not following start-up dos anddon’ts, or similar bullcrap, it is just a nature of the deviant game of capitalismdirectly in cahoots with social reality of socialadaptation, parasitism, manufactured need and a synthetic phenomenon ofcompetition. So many stories I am hearing these days is about people going bustwith their companies. They invested 20 years of work, bunch of money, theirproduct is economically viable, branding is ok, but they went bust. Now, there issomething terribly wrong here. To invest 20 years of labor, capital etc. insomething, anything, should bring you some reward, at least not be in debt andto be able to support your basic needs. But no, one has to go under like acriminal.So the only conclusion is that it is the basic infrastructure of the game calledcapitalism or “the musical chairs”, in which big capital, financial markets, andworld movers and shakers are playing with micro entrepreneurs and SMEs (evenwith big businesses) as well as with the social forces or entities in general, likewith the puppets. If they have managed to generate Wall Street crash in the 30-ties, remove Gaddafi (whose capital btw built Hypo Alpe Adria Bank, and wasalso in Unicredit group bank and some other banks), as well as froze 30 billionUS$ of assets of Gaddafi’s wife, just imagine what they could do to you and me.However, it is not about money or assets it is always about the power.
Capital is a DiseaseMarx regarded capital as an entity and as something cancerous. If the capital is an entity then ithas a potential or it is self aware. If that is a case then the entire economy and all its infrastructuresand institutions are the product or a mutation of the capital, not only the basic relation andcodependence between labor-means of production-profit but even more so as parent of thedeviant financial market and the disease that tears the very social fiber.Respectively capital as an entity produced or mutated the biggest travesty in our socio-economic(hyper)reality and that is financial industry. To go into explaining the travesty of producing ormutating bonds, derivatives, securities and creating quadrillions of dollars that doesn’t really exist,which are not in relation to any (real) value, it is redundant. I have spent 2 years explaining to thebankers at the Croatian Bank for Reconstruction and Development that fixed assets could also becustom code, web portal, software etc., not solely factories, vehicles, herds and plantations. I didsucceed, but still they are insisting on deploying separations of different kind of capitaldistribution and allocation, which is absurd.One more example of the same travesty is the EU and the currency Euro, nobody in their rightmind would create a single currency for the thirty-something states, all at the different stage ofindustrial and social development, which basically robbed national currencies of any autonomousfiscal regulative, like depreciation etc. Furthermore, the system of so many states under oneconstitution, government and economy is cumbersome, slow, has enormous bureaucraticapparatus, and at the end it is simply retarded. The system should be swift, flexible, and instantlyadaptable to any new social trends or change. Only sane conclusion on that matter is one had tohave some hidden agendas and some other plans to create single currency and the Union, likecolonizing and robbing resources of less developed states, force-feeding their markets with goodsconsequently selling them financial products to be able to finance consumption, creating a crisisby crushing the euro, which is good for controlling the masses and the states; or even generatingwar, which is always good for the business and mutating more non-existent cash.
The PropertiesAs earlier mentioned, like in the game of musical chairs, someonealways loses its chair. The breakdown is inevitable for the most of theplayers of the business game since it is the nature of the samegame, ruthless and cutthroat. The game per se has an extremely rigidinfrastructure: for the one to win the other has to lose. If we would allwin the system would collapse. Furthermore, the infrastructure isparadoxically on one side rigid and on the other arbitrary.However instead of capitalizing on the same paradox and arbitrarinessthe social forces are shoving the arbitrariness into a rigid infrastructurehelping in creating the malignant system that could benefit only thefew. The deeper insight into properties of the mentioned system wouldgive an opportunity to generate superior system which could overrunthe existing one. My proposal of the system which I am still working onis Cornucopia (instead of Economy), as well as the game with a selfactualizing intelligence.
PartnersOhh yeah, that is certainly a special chapter. There is an old Croatian proverb: partners’ mare sitsin a mud. The examples are many, however I will mention just a few. “We are community, we arepartners, we fight for the same cause”…, that was the mantra of my first partnership. However,when money finally started to come in there were no more community, partnership, nor fightingfor the same cause, it was every man or a woman for himself or herself. When my first businesspartner and a friend stabbed me in the back, instead of bitch-slapping him and taking control ofthe company, I had tears in my eyes, wrote him a long letter, because I was so shocked that I wasunable to speak and finally withdrew from the company. Of course he ruined the company andmade a debt, which resides on my name as well as reputation as a manager and businesswoman,although I had nothing to do with it. Maybe I am not cut-out for the business, maybe I was tooyoung. However, I am sure I don’t like business routine and have a pretty clear vision about thebusiness I would like to conduct, and the keyword would be Gallant, and that is rather far from thebaseball bat business provenience we are dealing with. The other situation when somebody whowas suppose to do the business with me, totally disregarded me as a person, a professional and anexpert, went into negotiation with the world’s biggest media company and failed. For mementioned examples are fundamental lack of basic human decency and lack of values.They say love and business do not go together. However, it doesn’t have to be love per se, but theloyalty and inclination toward a friend and partner or simply respect for another human being.Nevertheless, that is utterly unacceptable in the ugly business of business. My perception ofbusiness was always: gentlemen’s agreement. Contracts, sure, yeah, but if somebody wants tohustle or destroy you one will do it with or without a contract. People always think first ofthemselves, their needs, and regard another human being or a community as irrelevant, as well asthey seldom look at the big picture; which brings us to one of the most important paradigms andthat is a power struggle.
The Power StruggleBeing honest and not a player in business is equivalent to a suicide. One has toplay, manipulate, distort facts and fight in order to achieve anything becausethat is not only a social reality (or hyperreality) it is a system behind our stage ofevolution. To make things worse, if the big bang theory is true (and vast others)conflict is the basis of the universe. Consequently powerstruggle, dominance, parasitism is in our not only social programming but in ourfiber per se. So there is power struggle instead of mutually supportive entities.My theory is that there was no big bang; it was an idea of the universe thatbecame cognizant of self thus the phenomenon of power struggle is conditionedby the contemporary perception of the universe and the social programming.However, the axiom that the atoms constantly collide has nothing to do with ourdeviant social reality and the phenomenology of the herd.I like to play, not that I do not, but in my game everybody wins, or there are nowinners, depends on a perspective, which is opposite to predominant social andevolutionary paradigm. The theory of Foucault proposes that the power is not inthe hands of the chosen few, but it is a network spread across the social reality.However, since it is constantly being exchanged…if that is so, then the power isin the possession of the system per se, the system which metastasizes, andbecomes more and more unstable.
Business Plan on a Post-itThe question of labor and value, for Marx is not in question. He proposes value theory oflabor in explaining the capitalism and correlation means of production-labor-profit. I hateputting a price tag on the value of my work, which cost me a great deal. However, when I doput a price tag, it is always too steep for the client. Well, if I am selling myself I am notselling myself short, au contraire. I did some business consultancy for the foreign client. Inthe purchase offer we agreed on a friendly price, since that was a current relationshipbetween me and the person who ordered the job. However, the number of working hourswas also low. To my surprise there was no project documentation, so I worked my ass of, tocreate partial project documentation (which wasn’t my job) in order to understand theproject and its development, spent more than three times more working hours, spendmoney to travel abroad and they asked to do more job for the same price (a miserable as itis) than agreed or a little bit more. I have elevated the projects price, value and investmentand turned it into something grandiose, however they were intimidated by it. They rejectedmy vision but at the same time they were unable to tell me what their project andinvestment should be, so I was anyhow unable to finish my job.They also started to play against me, which was preposterous and absurd. My best friendsaid: for that amount of money (and the work you already did) you can send them businessand financial plan on a post-it. I have tried to communicate the problem via letters, butthere was no response. Respectively they received an invoice 1000% higher than agreed inorder to be aware of what the real cost of such work and consultancy would be. As myfriend metaphorically said, they wanted a kebab stand and you brought them a chain ofluxury restaurants, what do you expect?; they got scared… So the one word for them wouldbe: peanuts. And yet again, paradoxically, my belief is; nobody is a peanut.
The HeritageMy ancestors have a curse, although they were building fromhospitals, social realities to states they were all humanists; working on abetterment of the society as well as the individual. Although my great(great) uncle was a high ranked free mason; he took the idea of masonryliterally, as striving for the excellence of the individual, as well as working ona constant progress of the society; just one example: he saved aroundhundred people from a political prosecution, hiding them in his hospital andproviding money and papers to go across the border.My theory is that there is socio-political reality or something that ishistorically or socio-politically determined and at the same time there is anindividual resolve, which could generate significant social impact. The samecurse genetically transferred to me. Even though I experienced extremepersonal and professional breakdowns, I refuse to stop believing in humanpotential and evolutionary quantum leap. My ideas of the future societyinclude new syntax/(supra)system, Cornucopia system instead ofeconomy, brain stock exchange, self actualizing intelligence etc.(presentations and documentations of the ideas could be found on theSlideshare (http://www.slideshare.net/soric1) as well as on my company’swebpage http://oneofthree.biz).
The Shiny MomentsOf course there were some shiny moments inbusiness, especially when my client was buying a biggesttextile factory in the region. We had 20 days to come up with20 million Kunas (around 3 million Euros) for the bankruptfactory. One day we were late for the meeting at thebank, driving like mad through the rush-hour in aPorsche, phones ringing off the hook, the other partnerwaiting for us at the bank; that was a cozy as well as dreamysensation.I was also ecstatic when I finally managed to launch my petproject after 4,5 years of difficult struggle. However, thosemoments were so meager; subsequently I think it was notworth going into entrepreneurship at all. Conversely, I finallyrealized: I am not an entrepreneur at all, I am who I am, and if Ineed to define it, it would be, a visionary.
The GentlemanAccepting business relying primary on gentlemen’s agreement, ahandshake, a smile, single malt and a cigar, it’s an illusion.Thinking about it now, as well as having the communicationsbackground I could have realized that the same idiom gentlemanis semantically programmed for male dominance which could beextended to the capital in the same manner of programmeddominance, arguing as well that the male is not the issue herebut the dominance per se.Perhaps the change of the syntagm gentlemen’s agreement intosomething else would cancel the dominance, which isprogramming the social reality and change the infrastructure ofcapital(ism) and the society; or to be more to the point cancelingthe programming by parasitic discourse and actualizingidiosyncratic syntax and absolute cognition.
The World LeaderThe way the elites are controlling masses include generating crisis, intimidation andcreating state of fear, economic slavery, brainwashing via media, data-mining, socialstratification, impotent social system etc. The social system based on a social contract isimpotent since it disables any actualization of the individual (freedom), as well as socialadvancement and creation of the new social reality, because it exist solely for the sake of itsvery own existence without any hope of leaving this powerless loop in which social forceshave actually no power to change social reality since they have surrendered their integrityto the social contract. This loop is even more so perceptive in the society flattened byhyperproduction of media, its convergence not only in the context of technology but as aconvergence or an implosion of social institutions.Social travesty in which value equals zero (Baudrillard at large) is either generated by theproprietors of the system, or the system managed to mutate and escaped the control of theproprietors. Anyhow even if the system escaped proprietors’ control they are still or evenmore able to capitalize on the same mutation of the social contract. Any instability of thesystem, if that is the case, with the social contract gives the opportunity to collapseit, which gives the social forces an unprecedented opportunity. However, they would needto be aware of the social contract, its weaknesses as a system, as well as to be aware of thenew system, a superior one, one that could be uploaded into collective conciseness. Mypremise is; the next thing in allocation of resources, creating value and generating socialreality is a mind as the only viable capital.