The creation of Danbits - how to test af startup in 10 weeks

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The concept described is how to build a web searchengine within a niche vertical, and test it lean on a small market (Denmark). The slidedeck was used at an examination at the Danish IT University in …

The concept described is how to build a web searchengine within a niche vertical, and test it lean on a small market (Denmark). The slidedeck was used at an examination at the Danish IT University in Digital Entrepreneurship.

Read the full story on how we did it here http://blog.yggdrasil.me/post/53587766041/how-we-build-and-validated-a-startup-concept-in-10 and see the process of which is was done in video here https://vimeo.com/64520024

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  • 1. It’s a jungle!
  • 2. MarketUntrustworthy - Confusion - ManydesignsTarget group: New mothers - Confused period - No priorexperience - they wont go out and shop as much
  • 3. SolutionDanbits creates a bridge between webshopsand users by selectively exposing the buyersto recognized sellers.1 Search2 Featured
  • 4. Childrenclothes?Where should I look!Buy!(affiliate)
  • 5. Our process: http://vimeo.com/64520024
  • 6. Theory of Science
  • 7. Hypothehis validation- previewing a data centrisk approach
  • 8. What are people looking for?✓Words used in the search engine.Information used to chose featuredproducts.What are people doing?✓Which featured products do peoplelook at?✓How much time do users spend onthe site?ConverseshoosHummel dressMolo flyverdragtPompom sutskoHollys bodyInitial tracking points
  • 9. AB testing: Test 1
  • 10. BAD result!
  • 11. SUPER BAD results!
  • 12. AB testing: Test 2 (two changes)
  • 13. Good improvement
  • 14. Awesome improvement!
  • 15. Where are we:
  • 16. ✓.Where are we:
  • 17. ✓. ✓.( )Where are we:
  • 18. ✓. ✓.( )Where are we:
  • 19. Next steps:✓ Optimize site further✓ Customer acquisition✓ Focus on revenue
  • 20. Continue to:
  • 21. Thank you for your time :).com