Søren Muus, Partner, FatDUX EuroIA Network Initiative:  Building  the European  Information Architecture  Community
European IA Network What? Why? How?
What?
 
 
 
What is Europe? Europe is tribal!
 
43,000 years of European communication
Knowledge of Italian in Europe
Knowledge of French in Europe
Knowledge of German in Europe
Knowledge of Spanish in Europe
Knowledge of English in Europe
BEER VODKA SLIVOVITZ WINE
MILK!
What is “European”? In quest for European identity Google search for “European guy”
What is “Information Architecture”?
The end of The Battle of AI vs. UX
Music = User experience Conductors = Information architects Musicians = User Experience designers Composers = Concept deve...
The State of IA in Europe
 
Why?
 
 
Erik Hans Jørgen Niels Frederik Ian Helge Heinz Captain, Kriegsmarine Officer, Royal Guard Liquidator, Resistance Bomber, ...
There are  no absolutes
There’s no perfect system,  Only  reduction of disorder
There’s no definition, only  individual perception
There’s no final result,  only stages in an  ongoing process
There’s no truth, only lack of  sufficient information
Why should this matter to you?
 
 
ITALIA INSULA EST? You are Italian! You are European!
How?
SWOT
Strengths: Diversity Calibration History/Culture Experience Identity Good will and hope...
Weaknesses: Language problems Legal, social and economical differences Bias Poor education Politics Traditions
Opportunities: Unity Prosperity Value Increased experience Groth Inspiration Setting an example
Threats: Tribalism Protectionism Intolerance Isolation Self-sufficiency Censorship Cultural relativism
European IA today...
European IA in 2010
Initiating the Euro IA Network
The roadmap...
 
European IA-manifesto
I We are people who  practice, research or educate in the field of information architecture within an European context .
II We define Europe as a  geographical, historical, political, social, and cultural entity,  north of Africa, east of the ...
III   We share the mutual identity and value system  with people living and working in Europe, because of our historical, ...
IV  We intend to facilitate, nurture and further develop the continuous and  free exchange of information across all bound...
V   We respect and value  the local, regional, national and international communities of information architecture and rela...
VI  We cherish freedom of speech and access to free, non-censored information , as we submit ourselves to all national, Eu...
VII  We contribute to the European dimension of information architecture in theory, practice, research and education , by ...
The future is  here... ...what are you waiting for?
FatDUX CPH KRA LON HAM TXL BUD PMF ARN UTC FRA
Start networking!
Thank you!
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Tribal Europe

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Tribal Europe

  1. 1. Søren Muus, Partner, FatDUX EuroIA Network Initiative: Building the European Information Architecture Community
  2. 2. European IA Network What? Why? How?
  3. 3. What?
  4. 7. What is Europe? Europe is tribal!
  5. 9. 43,000 years of European communication
  6. 10. Knowledge of Italian in Europe
  7. 11. Knowledge of French in Europe
  8. 12. Knowledge of German in Europe
  9. 13. Knowledge of Spanish in Europe
  10. 14. Knowledge of English in Europe
  11. 15. BEER VODKA SLIVOVITZ WINE
  12. 16. MILK!
  13. 17. What is “European”? In quest for European identity Google search for “European guy”
  14. 18. What is “Information Architecture”?
  15. 19. The end of The Battle of AI vs. UX
  16. 20. Music = User experience Conductors = Information architects Musicians = User Experience designers Composers = Concept developers
  17. 21. The State of IA in Europe
  18. 23. Why?
  19. 26. Erik Hans Jørgen Niels Frederik Ian Helge Heinz Captain, Kriegsmarine Officer, Royal Guard Liquidator, Resistance Bomber, Royal Air Force Officer, Wehrmacht Pilot, Luftwaffe
  20. 27. There are no absolutes
  21. 28. There’s no perfect system, Only reduction of disorder
  22. 29. There’s no definition, only individual perception
  23. 30. There’s no final result, only stages in an ongoing process
  24. 31. There’s no truth, only lack of sufficient information
  25. 32. Why should this matter to you?
  26. 35. ITALIA INSULA EST? You are Italian! You are European!
  27. 36. How?
  28. 37. SWOT
  29. 38. Strengths: Diversity Calibration History/Culture Experience Identity Good will and hope...
  30. 39. Weaknesses: Language problems Legal, social and economical differences Bias Poor education Politics Traditions
  31. 40. Opportunities: Unity Prosperity Value Increased experience Groth Inspiration Setting an example
  32. 41. Threats: Tribalism Protectionism Intolerance Isolation Self-sufficiency Censorship Cultural relativism
  33. 42. European IA today...
  34. 43. European IA in 2010
  35. 44. Initiating the Euro IA Network
  36. 45. The roadmap...
  37. 47. European IA-manifesto
  38. 48. I We are people who practice, research or educate in the field of information architecture within an European context .
  39. 49. II We define Europe as a geographical, historical, political, social, and cultural entity, north of Africa, east of the Americas and west of Asia.
  40. 50. III We share the mutual identity and value system with people living and working in Europe, because of our historical, political, social, and cultural similarities and despite of the same differences - as we all consider the transfer of information, knowledge and wisdom as the backbone of our civilization.
  41. 51. IV We intend to facilitate, nurture and further develop the continuous and free exchange of information across all boundaries in Europe, as well as in the rest of the world.
  42. 52. V We respect and value the local, regional, national and international communities of information architecture and related fields.
  43. 53. VI We cherish freedom of speech and access to free, non-censored information , as we submit ourselves to all national, European and international laws and fully underwrite the Universal Declaration of Human Rights.
  44. 54. VII We contribute to the European dimension of information architecture in theory, practice, research and education , by focusing on all contextual aspects of individuals and groups interacting with information in their personal life, their work, and play.
  45. 55. The future is here... ...what are you waiting for?
  46. 56. FatDUX CPH KRA LON HAM TXL BUD PMF ARN UTC FRA
  47. 57. Start networking!
  48. 58. Thank you!

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