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Tribal Europe

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  • 1. Søren Muus, Partner, FatDUX EuroIA Network Initiative: Building the European Information Architecture Community
  • 2. European IA Network What? Why? How?
  • 3. What?
  • 4.  
  • 5.  
  • 6.  
  • 7. What is Europe? Europe is tribal!
  • 8.  
  • 9. 43,000 years of European communication
  • 10. Knowledge of Italian in Europe
  • 11. Knowledge of French in Europe
  • 12. Knowledge of German in Europe
  • 13. Knowledge of Spanish in Europe
  • 14. Knowledge of English in Europe
  • 15. BEER VODKA SLIVOVITZ WINE
  • 16. MILK!
  • 17. What is “European”? In quest for European identity Google search for “European guy”
  • 18. What is “Information Architecture”?
  • 19. The end of The Battle of AI vs. UX
  • 20. Music = User experience Conductors = Information architects Musicians = User Experience designers Composers = Concept developers
  • 21. The State of IA in Europe
  • 22.  
  • 23. Why?
  • 24.  
  • 25.  
  • 26. Erik Hans Jørgen Niels Frederik Ian Helge Heinz Captain, Kriegsmarine Officer, Royal Guard Liquidator, Resistance Bomber, Royal Air Force Officer, Wehrmacht Pilot, Luftwaffe
  • 27. There are no absolutes
  • 28. There’s no perfect system, Only reduction of disorder
  • 29. There’s no definition, only individual perception
  • 30. There’s no final result, only stages in an ongoing process
  • 31. There’s no truth, only lack of sufficient information
  • 32. Why should this matter to you?
  • 33.  
  • 34.  
  • 35. ITALIA INSULA EST? You are Italian! You are European!
  • 36. How?
  • 37. SWOT
  • 38. Strengths: Diversity Calibration History/Culture Experience Identity Good will and hope...
  • 39. Weaknesses: Language problems Legal, social and economical differences Bias Poor education Politics Traditions
  • 40. Opportunities: Unity Prosperity Value Increased experience Groth Inspiration Setting an example
  • 41. Threats: Tribalism Protectionism Intolerance Isolation Self-sufficiency Censorship Cultural relativism
  • 42. European IA today...
  • 43. European IA in 2010
  • 44. Initiating the Euro IA Network
  • 45. The roadmap...
  • 46.  
  • 47. European IA-manifesto
  • 48. I We are people who practice, research or educate in the field of information architecture within an European context .
  • 49. II We define Europe as a geographical, historical, political, social, and cultural entity, north of Africa, east of the Americas and west of Asia.
  • 50. III We share the mutual identity and value system with people living and working in Europe, because of our historical, political, social, and cultural similarities and despite of the same differences - as we all consider the transfer of information, knowledge and wisdom as the backbone of our civilization.
  • 51. IV We intend to facilitate, nurture and further develop the continuous and free exchange of information across all boundaries in Europe, as well as in the rest of the world.
  • 52. V We respect and value the local, regional, national and international communities of information architecture and related fields.
  • 53. VI We cherish freedom of speech and access to free, non-censored information , as we submit ourselves to all national, European and international laws and fully underwrite the Universal Declaration of Human Rights.
  • 54. VII We contribute to the European dimension of information architecture in theory, practice, research and education , by focusing on all contextual aspects of individuals and groups interacting with information in their personal life, their work, and play.
  • 55. The future is here... ...what are you waiting for?
  • 56. FatDUX CPH KRA LON HAM TXL BUD PMF ARN UTC FRA
  • 57. Start networking!
  • 58. Thank you!

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