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Why Social Media for Business - Few Reasons!

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My quick 10 minutes talk at the Social Media Summit 2011. #SMSin2011

My quick 10 minutes talk at the Social Media Summit 2011. #SMSin2011

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  • 1. WHY SOCIAL MEDIA FOR BUSINESS? SORAV JAIN THINKER-IN-CHIEFwww.echovme.in www.soravjain.com
  • 2. SOCIAL 1. World is going MEDIA CENTRIC Social Media Centric! Youth today, do things that audience on Social Media would enjoy… it’s the new Trend!www.echovme.in www.soravjain.com
  • 3. 2. Social Media is Future of Business Communication The Growth has just begun!www.echovme.in www.soravjain.com
  • 4. FACT SHEET -1 From 1st post office in 1764, with 1, 55, 333+ post offices we have Largest number of post offices in the World From 1st newspaper e in 1780 with 99 Million copies in 2007 we became the 2nd largest newspaper Industry in the world With first Radio Station in 1927, Today All India Radio (AIR) boasts one of the largest networks in the world with 231+ radio stations, In 1960s, television entered Indian homes. With more than 130 Million TV in Indian Homes India stands 4th in TV broadcasting. With hardly few thousand users in 1995, In 15 years country has the fourth highest number of Internet users with over 100 million users With 65 Lakh users in 2008 we today have 380 Lakh Facebook users in country and 15,000 million page views. With just few Lakhs in 2008, we have around 10 million Twitter users in the country today.. With 3 million active users in 2009, we now have around 10 million Li nkedIn users in the country.. With few lakh views in 2005, youtube recently had 1,200 million page viewswww.echovme.in www.soravjain.com
  • 5. FACT SHEET -2 Forrester estimates $ 14 Billion will be spent on Social Media by the end of year 2014, by then both email and Social Media will be the bigger marketing channel. McKinsey: Social CRM Market Will be $1 Billion in 2012 Gartner Says Worldwide Social Media Revenue Is on Pace to Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012 Forbes says Interactive Marketing Spend Will Near $77 Billion By 2016, as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend within the next five years.www.echovme.in www.soravjain.com
  • 6. 3. Business on Social Media = Setting up Office on Virtual Worldwww.echovme.in www.soravjain.com
  • 7. www.echovme.in www.soravjain.com
  • 8. 4. Social Targeting, Cost Effective Marketing The turning point in marketing!www.echovme.in www.soravjain.com
  • 9. Up to Rs. 3,00,000 You spend Rs. 3,00,000+ to You spend Rs. 3,00,000+ to create reach newspaper’s spectators your own channel of around for a day! 60,000 ‘exact target audience you want’ for a lifetime.www.echovme.in www.soravjain.com
  • 10. 5. Fosters Brand Recommendations & Conversations! Your presence makes it easier for Customers!www.echovme.in www.soravjain.com
  • 11. www.echovme.in www.soravjain.com
  • 12. A single customer experience can BE LOUD.. Your brand is getting discussed, listen carefully..6. Customer Service = Social CRMwww.echovme.in www.soravjain.com
  • 13. www.echovme.in www.soravjain.com
  • 14. 7. World is the limit, explore!www.echovme.in www.soravjain.com
  • 15. 8. Business intelligence comes from customers itself! Crowd sourcing, made easy!www.echovme.in www.soravjain.com
  • 16. www.echovme.in www.soravjain.com
  • 17. These are just 8 reasons there are 92 more reasons to it! Tweet it with #SMSin2011 Or Post it on your Facebook Wall tag Social Media Summit (www.facebook.com/socialmediasummit)www.echovme.in www.soravjain.com
  • 18. • The first one… • Best ones… Wins something special!www.echovme.in www.soravjain.com
  • 19. THANK YOU www.facebook.com/learnsocialmedia www.twitter.com/echovme www.soravjain.com www.echovme.in 1E, Elcanso complex, Casa Maja Road, Egmore, Chennai – 600 008www.echovme.in www.soravjain.com