Twitter Overview & Best Practices

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Presentation which disccuses how to use twitter and also twitter best marketing practices.

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Twitter Overview & Best Practices

  1. 1. Twitter <br />Sorav Jain<br />
  2. 2. What Is Twitter? <br />Public instant messaging <br />A way to talk about what you’re doing ‘right now’ – publicly, by default <br />Short messages – only 140 characters (with space)<br />Opt-in – you choose who to watch and you see their public messages <br />Can also talk privately with others <br />Many ways to send and receive tweets <br />Sorav Jain<br />
  3. 3. Twitter’s Growth<br />Twitter has about 4 million users now <br />363,000 users in the U.S. <br />There are more than 1 million tweets/day <br />Sorav Jain<br />
  4. 4. What Good Is It?<br />Get feedback about your business – track what people are saying and address problems quickly <br />Mingle with the ‘famous’ in your industry <br />Stay on top of trends <br />Monitor what’s being said about your customers to help them protect their own brands <br />Sorav Jain<br />
  5. 5. Example 1 and 2: Dell, Comcast<br />Dell earned $1 million through Twitter in the last year <br />Dell sends messages to its Twitter subscribers about special private sales <br />Comcast is turning around their negative reputation by displaying genuine interest in customer issues posted on Twitter <br />This means the companies tweet and retweet responses to people posting tweets in form of complains/appreciations. This is either done as response @customer tweet <br />Sorav Jain<br />
  6. 6. Example 3:Airtel<br />Airtel Broadband Issue <br />I Tweeted about the problem I was having <br />Within 30 minutes, @airtelcallhome contacted me<br />Emailed the company representative <br />Problem was soon solved<br />Airtel still has a happy customer! I tweeted about this experience.. <br />Airtel’s brand value was increased! <br />Sorav Jain<br />
  7. 7. Most Importantly, Twitter…<br />Puts a personal face on your business <br />Gets you a steady stream of ideas and links that you can use in your own business <br />Enables you to get (and offer) help <br />Connects you with others who share your interests, personally and professionally <br />Sorav Jain<br />
  8. 8. 5 Stages of Acceptance<br />Denial – Why should I care about this? <br />Presence – I don’t get it, but I guess I should get a free account. <br />Dumping – Posting links to blog, PR docs <br />Conversing – Talking to others one-on-one (Individual accounts does this mostly) <br />Microblogging – Sharing useful info and conversing one-on-one (most company do this) <br />Sorav Jain<br />
  9. 9. Getting Started<br />Visit twitter.com and sign up for free <br />Get a handle that relates to your business <br />Multiple accounts – personal & business? <br />Fill in your profile using keywords <br />Upload your photo (gain credibility!) <br />Add your location if appropriate <br />Sorav Jain<br />
  10. 10. Getting Started, Continued<br />Visit search.twitter.com and look for others who share your interests <br />Look at your followees’ followers to find new people to follow <br />Watch, learn, and enter the conversation when you’re ready (lurk for a few weeks) <br />Tweet often – daily is recommended <br />Sorav Jain<br />
  11. 11. Let People Know You Tweet<br />Put your handle in your signature for email, forum posts, blogging <br />Put a logo on your website, linked to your Twitter page <br />Sorav Jain<br />
  12. 12. What Should I Talk About?<br />Share great links and resources you find <br />Share information about your business <br />Reach out to people who use your services or products (make a list of customers and check if they are available on twitter) <br />Talk about upcoming company events <br />Share problems and ask questions <br />Add links to your latest blog posts <br />Sorav Jain<br />
  13. 13. Best Practices<br />Think before you type! It’s permanent and searchable <br />Be authentic – it’s about letting people get to know you personally and professionally <br />Don’t push your services or products – it can get you banned <br />Share information and become valued as an expert in your field (if you do not have any company related tweet then tweet on Industry) <br />Sorav Jain<br />
  14. 14. Dealing With Other People<br />Follow those who interest you <br />Unfollow people to stop seeing their messages (there’s no need to reciprocate if you’re not interested) <br />Block problematic people – that means they won’t be able to see your updates <br />Spam is rampant – just don’t follow it! <br />Sorav Jain<br />
  15. 15. Useful Tips<br />Use @handle to reply or refer to people (this is displayed to all) <br />Use direct messages (D handle) to talk privately with another person (done privately not seen to all) <br />Retweet (RT) interesting tweets to others in your network – it’s respectful<br />Hashtag (#topic) tweets to create a custom results page <br />Sorav Jain<br />
  16. 16. 3rd Party Tools<br />Hundreds! TweetDeck and Twhirl– desktop applications to manage your account <br />TweetBerry and iTweet (and other mobile apps) <br />TweetLater – set keywords for search and have results delivered to your email <br />TwellowHood – find other Twitter users by geographical location<br />Sorav Jain<br />
  17. 17. Groups<br />Not yet a Twitter feature – in the works <br />Will enable you to categorize your followers list and choose to send tweets to only certain people <br />You can set up groups on 3 rd party software like TweetDeck, but only to view incoming tweets, not to ‘broadcast’ <br />Sorav Jain<br />
  18. 18. Tweets Best Practices <br />Do not forget to use potential Keywords to target; <br />For ex: If I am targeting people interested in Branding on Facebook– I will tweet with keywords; Facebook, Branding, Facebook Branding Tips, Social Media Facebook Branding etc. People when search through search.twitter.com with any of the keywords may reach to me / follow me (example on next slide) <br />Respone@customer is a great way to converse with clients on their tweets or queries related to Hexaware / Industry / Services. <br />Tweeting on daily basis a added benefit. If you are in short of company related tweets , tweet with industry related interesting facts + keywords. <br />If tweeting about a webinar identify people interested in it through search.twitter.com and tweet about webinar@interestedpeople.<br />If you do not want response from the company id on twitter then create a marketer’s id and converse through it. Conversation is important. <br />Sorav Jain<br />
  19. 19. Keyword entered<br />Creates impact on SiddhMishra as the tweet reaches directly to @box of Siddh. Similarly other people who follows me notices the conversation <br />Sorav Jain<br />
  20. 20. WIPRO<br />Sorav Jain<br />
  21. 21. Wipro Tweet Examples<br />Innovation through collaboration - Wipro and Harvard study http://tinyurl.com/n3s3z2<br />Wipro enters into 5-year strategic agreement with Charming Shoppes http://tinyurl.com/mxmdkw<br />Consulting is the latest weapon in Wipro arsenal: Wipro in discussion with Financial Chronicle http://tinyurl.com/lmhqqt<br />Wipro among top &apos;green brands&apos; in India http://tinyurl.com/nj2d9b<br />Industry Research: The Innovation Value Chain http://tinyurl.com/lpav6g<br />Wipro CMO,Jessie Paul in Outsourcing Journal: How Outsourcing Speeds, Standardizes, and Automates Routine Marketinghttp://tinyurl.com/lu7rma<br />Wipro to go aggressively after Govt contracts http://tinyurl.com/l4yue7<br />Wipro offers frameworks and solutions for Cloud Services market for global scale rich internet applications http://tinyurl.com/njctf3<br />RT@ET_NOW_Live: ET Encounter with the Joint CEOs of #WIPRO. An exclusive interview with both CEOs only on ET NOW. 6.30p and rpt at 11pm ( Retweeted the statement made by @ET_NOW_Live on Wipro) <br />Wipro Enters into a Strategic Partnership with BJ’s Wholesale Club http://tinyurl.com/m42adz<br />Sorav Jain<br />
  22. 22. Wipro Brief Report <br />Wipro is following 116 profiles, which includes (Check the Print screens in the next slide for few examples of people/companies Wipro is following, it mainly includes their clients / analysts/ Targeted companies).<br />Wipro has 981 followers.<br /> Wipro tweets on an average 2 tweets a day. <br />Wipro also has 2 another twitter profile <br />Wiprocareers following 466 people with 427 followers,<br />Infocrossing following 68 with 116 followers <br />Wipro’s Marketers’ have their name personal profiles to target customers. <br />Sorav Jain<br />
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  24. 24. It is important to follow important people to increase followers. The important people may be a analyst, client, company, prospective clients etc. <br />
  25. 25. Thank You<br />Sorav Jain<br />

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