Twitter Overview & Best Practices

Twitter
Sorav Jain

What Is Twitter?
Public instant messaging
A way to talk about what you’re doing ‘right now’ – publicly, by default
Short messages – only 140 characters (with space)
Opt-in – you choose who to watch and you see their public messages
Can also talk privately with others
Many ways to send and receive tweets
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Twitter’s Growth
Twitter has about 4 million users now
363,000 users in the U.S.
There are more than 1 million tweets/day
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What Good Is It?
Get feedback about your business – track what people are saying and address problems quickly
Mingle with the ‘famous’ in your industry
Stay on top of trends
Monitor what’s being said about your customers to help them protect their own brands
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Example 1 and 2: Dell, Comcast
Dell earned $1 million through Twitter in the last year
Dell sends messages to its Twitter subscribers about special private sales
Comcast is turning around their negative reputation by displaying genuine interest in customer issues posted on Twitter
This means the companies tweet and retweet responses to people posting tweets in form of complains/appreciations. This is either done as response @customer tweet
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Example 3:Airtel
Airtel Broadband Issue
I Tweeted about the problem I was having
Within 30 minutes, @airtelcallhome contacted me
Emailed the company representative
Problem was soon solved
Airtel still has a happy customer! I tweeted about this experience..
Airtel’s brand value was increased!
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Most Importantly, Twitter…
Puts a personal face on your business
Gets you a steady stream of ideas and links that you can use in your own business
Enables you to get (and offer) help
Connects you with others who share your interests, personally and professionally
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5 Stages of Acceptance
Denial – Why should I care about this?
Presence – I don’t get it, but I guess I should get a free account.
Dumping – Posting links to blog, PR docs
Conversing – Talking to others one-on-one (Individual accounts does this mostly)
Microblogging – Sharing useful info and conversing one-on-one (most company do this)
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Getting Started
Visit twitter.com and sign up for free
Get a handle that relates to your business
Multiple accounts – personal & business?
Fill in your profile using keywords
Upload your photo (gain credibility!)
Add your location if appropriate
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Getting Started, Continued
Visit search.twitter.com and look for others who share your interests
Look at your followees’ followers to find new people to follow
Watch, learn, and enter the conversation when you’re ready (lurk for a few weeks)
Tweet often – daily is recommended
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Let People Know You Tweet
Put your handle in your signature for email, forum posts, blogging
Put a logo on your website, linked to your Twitter page
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What Should I Talk About?
Share great links and resources you find
Share information about your business
Reach out to people who use your services or products (make a list of customers and check if they are available on twitter)
Talk about upcoming company events
Share problems and ask questions
Add links to your latest blog posts
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Best Practices
Think before you type! It’s permanent and searchable
Be authentic – it’s about letting people get to know you personally and professionally
Don’t push your services or products – it can get you banned
Share information and become valued as an expert in your field (if you do not have any company related tweet then tweet on Industry)
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Dealing With Other People
Follow those who interest you
Unfollow people to stop seeing their messages (there’s no need to reciprocate if you’re not interested)
Block problematic people – that means they won’t be able to see your updates
Spam is rampant – just don’t follow it!
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Useful Tips
Use @handle to reply or refer to people (this is displayed to all)
Use direct messages (D handle) to talk privately with another person (done privately not seen to all)
Retweet (RT) interesting tweets to others in your network – it’s respectful
Hashtag (#topic) tweets to create a custom results page
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3rd Party Tools
Hundreds! TweetDeck and Twhirl– desktop applications to manage your account
TweetBerry and iTweet (and other mobile apps)
TweetLater – set keywords for search and have results delivered to your email
TwellowHood – find other Twitter users by geographical location
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Groups
Not yet a Twitter feature – in the works
Will enable you to categorize your followers list and choose to send tweets to only certain people
You can set up groups on 3 rd party software like TweetDeck, but only to view incoming tweets, not to ‘broadcast’
Sorav Jain

Tweets Best Practices
Do not forget to use potential Keywords to target;
For ex: If I am targeting people interested in Branding on Facebook– I will tweet with keywords; Facebook, Branding, Facebook Branding Tips, Social Media Facebook Branding etc. People when search through search.twitter.com with any of the keywords may reach to me / follow me (example on next slide)
Respone@customer is a great way to converse with clients on their tweets or queries related to Hexaware / Industry / Services.
Tweeting on daily basis a added benefit. If you are in short of company related tweets , tweet with industry related interesting facts + keywords.
If tweeting about a webinar identify people interested in it through search.twitter.com and tweet about webinar@interestedpeople.
If you do not want response from the company id on twitter then create a marketer’s id and converse through it. Conversation is important.
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Keyword entered
Creates impact on SiddhMishra as the tweet reaches directly to @box of Siddh. Similarly other people who follows me notices the conversation
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WIPRO
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Wipro Tweet Examples
Innovation through collaboration - Wipro and Harvard study http://tinyurl.com/n3s3z2
Wipro enters into 5-year strategic agreement with Charming Shoppes http://tinyurl.com/mxmdkw
Consulting is the latest weapon in Wipro arsenal: Wipro in discussion with Financial Chronicle http://tinyurl.com/lmhqqt
Wipro among top 'green brands' in India http://tinyurl.com/nj2d9b
Industry Research: The Innovation Value Chain http://tinyurl.com/lpav6g
Wipro CMO,Jessie Paul in Outsourcing Journal: How Outsourcing Speeds, Standardizes, and Automates Routine Marketinghttp://tinyurl.com/lu7rma
Wipro to go aggressively after Govt contracts http://tinyurl.com/l4yue7
Wipro offers frameworks and solutions for Cloud Services market for global scale rich internet applications http://tinyurl.com/njctf3
RT@ET_NOW_Live: ET Encounter with the Joint CEOs of #WIPRO. An exclusive interview with both CEOs only on ET NOW. 6.30p and rpt at 11pm ( Retweeted the statement made by @ET_NOW_Live on Wipro)
Wipro Enters into a Strategic Partnership with BJ’s Wholesale Club http://tinyurl.com/m42adz
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Wipro Brief Report
Wipro is following 116 profiles, which includes (Check the Print screens in the next slide for few examples of people/companies Wipro is following, it mainly includes their clients / analysts/ Targeted companies).
Wipro has 981 followers.
Wipro tweets on an average 2 tweets a day.
Wipro also has 2 another twitter profile
Wiprocareers following 466 people with 427 followers,
Infocrossing following 68 with 116 followers
Wipro’s Marketers’ have their name personal profiles to target customers.
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It is important to follow important people to increase followers. The important people may be a analyst, client, company, prospective clients etc.

Thank You
Sorav Jain

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Twitter Overview & Best Practices

by Sorav Jain on Aug 19, 2009

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Twitter Overview & Best Practices — Presentation Transcript