Social Media Case Study: How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook
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Paranormal Activity Social Media Case Study
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Social Media Case Study: How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook
- 1. PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS CASE STUDY How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook
- 2. The fans have really made this their film and they are doing the bulk of the work to market the film - Megan Colligan, co-president of marketing for Paramount
- 3. The film is selling itself - Josh Greenstein, co-president of marketing for Paramount
- 4. Paranormal Activity Rides the Social Web to Millions at the Box Office - Economic Times
- 8. Demand how?
- 9. By clicking
- 10. To watch the movie
- 11. Invite people to make it
- 12. Invite people to make it 1,000,000 Demands
- 13. How the Demand Grew?
- 14. By Spreading the Word Via
- 15. By Spreading the Word Via Emailing Friends
- 16. By Spreading the Word Via tweeting Emailing Friends
- 17. Using widget on blogs & websites By Spreading the Word Via tweeting Emailing Friends
- 18. Using widget on blogs & websites By Spreading the Word Via tweeting Facebook share Emailing Friends
- 19. Using widget on blogs & websites By Spreading the Word Via tweeting Facebook share Pasting the links Emailing Friends
- 20. Using widget on blogs & websites By Spreading the Word Via tweeting Facebook share Pasting the links Emailing Friends And the Most Effective??
- 21. Using widget on blogs & websites By Spreading the Word Via tweeting Facebook share Pasting the links Emailing Friends
- 22. Tweeting
- 23. Tweeting about Paranormal Activity Demand
- 24. Tweeting about Paranormal Activity Experience
- 25. Tweeting Paranormal Activity Reviews & Posting links to reviews by experts, videos, websites and blogs
- 26. Leading to a Paranormal Activity Conversation
- 27. Ample Paranormal Activity tweets & conversation makes it in the list of TRENDING TOPICS
- 28. Raising Curiosity among Tweeters who haven’t heard about Paranormal Activity!
- 29. Resulting in conversation, questions & need to know about Paranormal Activity!
- 30. Facebook Share and Fan Pages
- 31. Beyond 20 Paranormal Activity groups targeting individual countries More than 25 Paranormal Activity fan pages with maximum holding 1,00,000 fans
- 32. Activities on Fan Pages Hosting Parties
- 33. Activities on Fan Pages Raising interest among theatres to actively promote the movie and sell tickets to be a part of the party Pleading customers to purchase tickets to support their nearby / favorite theatre. Also, providing information on left over tickets. Hosting Parties
- 34. Activities on Fan Pages Raising interest among theatres to actively promote the movie and sell tickets to be a part of the party Pleading customers to purchase tickets to support their nearby / favorite theatre. Also, providing information on left over tickets. Hosting Parties
- 35. Activities on Fan Pages Uploading reaction videos
- 36. Activities on Fan Pages Uploading reaction videos Uploading reaction Photos
- 37. Activities on Fan Pages Uploading reaction videos Uploading reaction Photos Discussions
- 38. Facebook Share Positive Conversation People updating Status message about Paranormal Activity from personal profiles & on fan pages Raising curiosity among people who have not watched it yet!
- 39. Facebook Share Reactions on status messages on personal profile and fan pages Negative feedback Positive feedback
- 40. Facebook Share Reactions on status messages on personal profile and fan pages Negative feedback Positive feedback photos share, videos share, paranormal activity links share (to blogs, websites, reviews, news), FB applications etc..
- 41. Facebook Share Reactions on status messages on personal profile and fan pages Negative feedback Positive feedback photos share, videos share, paranormal activity links share (to blogs, websites, reviews news), FB applications etc.. Resulting In >>
- 42. Conversations
- 43. Conversations Conversations & Conversations
- 44. Conversations Conversations & Conversations Spreading Word of Mouth and Increasing Demand
- 45. Thank You! Hope you liked it! This presentation is created by Sorav Jain To explore more about Sorav you can network with him on: Twitter:@soravjain Facebook: www.facebook.com/soravjain LinkedIn : www.linkedin.com/in/soravjain Blog: www.soravjain.com IDs to Connect: Skype: sourav.seo Gtalk: souravpresent@gmail.com