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PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS ,[object Object],                                           CASE STUDY ,[object Object],How a $15,000 horror movie made  more than $7 million with help of Twitter and Facebook ,[object Object]
    The fans have really made this their film and they are doing the bulk of the work to market the film,[object Object],        - Megan Colligan, co-president of marketing for Paramount,[object Object]
  The film is selling itself,[object Object],          - Josh Greenstein, co-president of marketing for Paramount,[object Object]
Paranormal Activity Rides the Social Web to Millions at the Box Office,[object Object],- Economic Times,[object Object]
The WOM Process,[object Object]
Social Media Case Study: How a $15,000 horror movie made  more than $7 million with help of Twitter and Facebook
Social Media Case Study: How a $15,000 horror movie made  more than $7 million with help of Twitter and Facebook
Demand how?,[object Object]
By clicking,[object Object]
To watch the movie,[object Object]
Invite people to make it,[object Object]
Invite people to make it,[object Object],1,000,000   Demands,[object Object]
How the Demand Grew?,[object Object]
By Spreading the Word Via,[object Object]
By Spreading the Word Via,[object Object],Emailing Friends,[object Object]
By Spreading the Word Via,[object Object],tweeting,[object Object],Emailing Friends,[object Object]
Using widget on blogs & websites,[object Object],By Spreading the Word Via,[object Object],tweeting,[object Object],Emailing Friends,[object Object]
Using widget on blogs & websites,[object Object],By Spreading the Word Via,[object Object],tweeting,[object Object],Facebook share,[object Object],Emailing Friends,[object Object]
Using widget on blogs & websites,[object Object],By Spreading the Word Via,[object Object],tweeting,[object Object],Facebook share,[object Object],Pasting the links,[object Object],Emailing Friends,[object Object]
Using widget on blogs & websites,[object Object],By Spreading the Word Via,[object Object],tweeting,[object Object],Facebook share,[object Object],Pasting the links,[object Object],Emailing Friends,[object Object],And the Most Effective??,[object Object]
Using widget on blogs & websites,[object Object],By Spreading the Word Via,[object Object],tweeting,[object Object],Facebook share,[object Object],Pasting the links,[object Object],Emailing Friends,[object Object]
Tweeting,[object Object]
Tweeting about Paranormal Activity Demand,[object Object]
Tweeting about Paranormal Activity Experience ,[object Object]
Tweeting Paranormal Activity Reviews  & Posting links to reviews by experts, videos, websites and blogs ,[object Object]
Leading to a Paranormal Activity Conversation,[object Object]
Ample Paranormal Activity tweets & conversation makes it in the list of TRENDING TOPICS,[object Object]
Raising Curiosity among Tweeters who haven’t heard about,[object Object], Paranormal Activity! ,[object Object]
Resulting in conversation, questions & need to know about ,[object Object],Paranormal Activity! ,[object Object]
Facebook Share and Fan Pages,[object Object]
Beyond 20 Paranormal Activity groups targeting individual countries,[object Object],More than 25 Paranormal Activity fan pages with maximum holding 1,00,000 fans,[object Object]
Activities on Fan Pages,[object Object],Hosting Parties ,[object Object]
Activities on Fan Pages,[object Object],Raising interest among theatres to actively promote the movie and sell tickets to be a part of the party ,[object Object],Pleading customers to purchase tickets to support  their nearby / favorite theatre. Also, providing information on left over tickets. ,[object Object],Hosting Parties ,[object Object]
Activities on Fan Pages,[object Object],Raising interest among theatres to actively promote the movie and sell tickets to be a part of the party ,[object Object],Pleading customers to purchase tickets to support  their nearby / favorite theatre. Also, providing information on left over tickets. ,[object Object],Hosting Parties ,[object Object]
Activities on Fan Pages,[object Object],Uploading reaction videos,[object Object]
Activities on Fan Pages,[object Object],Uploading reaction videos,[object Object],Uploading reaction Photos,[object Object]
Activities on Fan Pages,[object Object],Uploading reaction videos,[object Object],Uploading reaction Photos,[object Object],Discussions,[object Object]
Facebook Share,[object Object],Positive,[object Object],Conversation,[object Object],People updating Status message about Paranormal Activity from personal profiles  & on fan pages,[object Object],Raising curiosity among people who have not watched it yet! ,[object Object]
Facebook Share,[object Object],Reactions on status messages on personal profile and fan pages ,[object Object],Negative feedback,[object Object],Positive feedback,[object Object]
Facebook Share,[object Object],Reactions on status messages on personal profile and fan pages ,[object Object],Negative feedback,[object Object],Positive feedback,[object Object],photos share, videos share, paranormal activity links share (to blogs, websites, reviews, news), FB applications etc.. ,[object Object]
Facebook Share,[object Object],Reactions on status messages on personal profile and fan pages ,[object Object],Negative feedback,[object Object],Positive feedback,[object Object],photos share, videos share, paranormal activity links share (to blogs, websites, reviews  news), FB applications etc.. ,[object Object],Resulting In >>,[object Object]
Conversations,[object Object]
Conversations,[object Object],Conversations,[object Object], & Conversations,[object Object]
Conversations,[object Object],Conversations,[object Object],& Conversations,[object Object],Spreading Word of Mouth and Increasing Demand,[object Object]
Thank You! Hope you liked it! ,[object Object],This presentation is created by Sorav Jain,[object Object],To explore more about Sorav you can network with him on: ,[object Object],Twitter:@soravjain ,[object Object],Facebook: www.facebook.com/soravjain,[object Object],LinkedIn : www.linkedin.com/in/soravjain,[object Object],Blog: www.soravjain.com,[object Object],IDs to Connect:  ,[object Object],Skype: sourav.seo,[object Object],Gtalk: souravpresent@gmail.com,[object Object]

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