PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS <br />                                           CASE STUDY <br />How a $15,000 h...
    The fans have really made this their film and they are doing the bulk of the work to market the film<br />        - Me...
  The film is selling itself<br />          - Josh Greenstein, co-president of marketing for Paramount<br />
Paranormal Activity Rides the Social Web to Millions at the Box Office<br />- Economic Times<br />
The WOM Process<br />
Demand how?<br />
By clicking<br />
To watch the movie<br />
Invite people to make it<br />
Invite people to make it<br />1,000,000   Demands<br />
How the Demand Grew?<br />
By Spreading the Word Via<br />
By Spreading the Word Via<br />Emailing Friends<br />
By Spreading the Word Via<br />tweeting<br />Emailing Friends<br />
Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Emailing Friends<br />
Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Emailing Friends<br />
Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Pasting the links<b...
Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Pasting the links<b...
Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Pasting the links<b...
Tweeting<br />
Tweeting about Paranormal Activity Demand<br />
Tweeting about Paranormal Activity Experience <br />
Tweeting Paranormal Activity Reviews  & Posting links to reviews by experts, videos, websites and blogs <br />
Leading to a Paranormal Activity Conversation<br />
Ample Paranormal Activity tweets & conversation makes it in the list of TRENDING TOPICS<br />
Raising Curiosity among Tweeters who haven’t heard about<br /> Paranormal Activity! <br />
Resulting in conversation, questions & need to know about <br />Paranormal Activity! <br />
Facebook Share and Fan Pages<br />
Beyond 20 Paranormal Activity groups targeting individual countries<br />More than 25 Paranormal Activity fan pages with m...
Activities on Fan Pages<br />Hosting Parties <br />
Activities on Fan Pages<br />Raising interest among theatres to actively promote the movie and sell tickets to be a part o...
Activities on Fan Pages<br />Raising interest among theatres to actively promote the movie and sell tickets to be a part o...
Activities on Fan Pages<br />Uploading reaction videos<br />
Activities on Fan Pages<br />Uploading reaction videos<br />Uploading reaction Photos<br />
Activities on Fan Pages<br />Uploading reaction videos<br />Uploading reaction Photos<br />Discussions<br />
Facebook Share<br />Positive<br />Conversation<br />People updating Status message about Paranormal Activity from personal...
Facebook Share<br />Reactions on status messages on personal profile and fan pages <br />Negative feedback<br />Positive f...
Facebook Share<br />Reactions on status messages on personal profile and fan pages <br />Negative feedback<br />Positive f...
Facebook Share<br />Reactions on status messages on personal profile and fan pages <br />Negative feedback<br />Positive f...
Conversations<br />
Conversations<br />Conversations<br /> & Conversations<br />
Conversations<br />Conversations<br />& Conversations<br />Spreading Word of Mouth and Increasing Demand<br />
Thank You! Hope you liked it! <br />This presentation is created by Sorav Jain<br />To explore more about Sorav you can ne...
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Social Media Case Study: How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook

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Paranormal Activity Social Media Case Study

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Transcript of "Social Media Case Study: How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook"

  1. 1. PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS <br /> CASE STUDY <br />How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook <br />
  2. 2. The fans have really made this their film and they are doing the bulk of the work to market the film<br /> - Megan Colligan, co-president of marketing for Paramount<br />
  3. 3. The film is selling itself<br /> - Josh Greenstein, co-president of marketing for Paramount<br />
  4. 4. Paranormal Activity Rides the Social Web to Millions at the Box Office<br />- Economic Times<br />
  5. 5. The WOM Process<br />
  6. 6.
  7. 7.
  8. 8. Demand how?<br />
  9. 9. By clicking<br />
  10. 10. To watch the movie<br />
  11. 11. Invite people to make it<br />
  12. 12. Invite people to make it<br />1,000,000 Demands<br />
  13. 13. How the Demand Grew?<br />
  14. 14. By Spreading the Word Via<br />
  15. 15. By Spreading the Word Via<br />Emailing Friends<br />
  16. 16. By Spreading the Word Via<br />tweeting<br />Emailing Friends<br />
  17. 17. Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Emailing Friends<br />
  18. 18. Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Emailing Friends<br />
  19. 19. Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Pasting the links<br />Emailing Friends<br />
  20. 20. Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Pasting the links<br />Emailing Friends<br />And the Most Effective??<br />
  21. 21. Using widget on blogs & websites<br />By Spreading the Word Via<br />tweeting<br />Facebook share<br />Pasting the links<br />Emailing Friends<br />
  22. 22. Tweeting<br />
  23. 23. Tweeting about Paranormal Activity Demand<br />
  24. 24. Tweeting about Paranormal Activity Experience <br />
  25. 25. Tweeting Paranormal Activity Reviews & Posting links to reviews by experts, videos, websites and blogs <br />
  26. 26. Leading to a Paranormal Activity Conversation<br />
  27. 27. Ample Paranormal Activity tweets & conversation makes it in the list of TRENDING TOPICS<br />
  28. 28. Raising Curiosity among Tweeters who haven’t heard about<br /> Paranormal Activity! <br />
  29. 29. Resulting in conversation, questions & need to know about <br />Paranormal Activity! <br />
  30. 30. Facebook Share and Fan Pages<br />
  31. 31. Beyond 20 Paranormal Activity groups targeting individual countries<br />More than 25 Paranormal Activity fan pages with maximum holding 1,00,000 fans<br />
  32. 32. Activities on Fan Pages<br />Hosting Parties <br />
  33. 33. Activities on Fan Pages<br />Raising interest among theatres to actively promote the movie and sell tickets to be a part of the party <br />Pleading customers to purchase tickets to support their nearby / favorite theatre. Also, providing information on left over tickets. <br />Hosting Parties <br />
  34. 34. Activities on Fan Pages<br />Raising interest among theatres to actively promote the movie and sell tickets to be a part of the party <br />Pleading customers to purchase tickets to support their nearby / favorite theatre. Also, providing information on left over tickets. <br />Hosting Parties <br />
  35. 35. Activities on Fan Pages<br />Uploading reaction videos<br />
  36. 36. Activities on Fan Pages<br />Uploading reaction videos<br />Uploading reaction Photos<br />
  37. 37. Activities on Fan Pages<br />Uploading reaction videos<br />Uploading reaction Photos<br />Discussions<br />
  38. 38. Facebook Share<br />Positive<br />Conversation<br />People updating Status message about Paranormal Activity from personal profiles & on fan pages<br />Raising curiosity among people who have not watched it yet! <br />
  39. 39. Facebook Share<br />Reactions on status messages on personal profile and fan pages <br />Negative feedback<br />Positive feedback<br />
  40. 40. Facebook Share<br />Reactions on status messages on personal profile and fan pages <br />Negative feedback<br />Positive feedback<br />photos share, videos share, paranormal activity links share (to blogs, websites, reviews, news), FB applications etc.. <br />
  41. 41. Facebook Share<br />Reactions on status messages on personal profile and fan pages <br />Negative feedback<br />Positive feedback<br />photos share, videos share, paranormal activity links share (to blogs, websites, reviews news), FB applications etc.. <br />Resulting In &gt;&gt;<br />
  42. 42. Conversations<br />
  43. 43. Conversations<br />Conversations<br /> & Conversations<br />
  44. 44. Conversations<br />Conversations<br />& Conversations<br />Spreading Word of Mouth and Increasing Demand<br />
  45. 45. Thank You! Hope you liked it! <br />This presentation is created by Sorav Jain<br />To explore more about Sorav you can network with him on: <br />Sorav’s Blog: IDs to Connect: <br />Skype: sourav.seo<br />Gtalk: souravpresent@gmail.com<br />

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