The genre of this film poster would be sci-fi as it seems very mysterious. The mysterious feeling is brought across in the poster by the metallic greys blacks and whites used for the fonts, the background.
The key image in this poster would be the character. This is because he is a big part of the film as he is obviously the main character also the fact that he is tom cruise makes him someone who people will look at, and also if he is in other good films this would attract more people to see the film.
The position that tom cruise is in causes many enigmas, the way his arms are suggest he is running away from something, his facial expressions suggest he is panicked and running which links to the tag line.
The main actor in this film is Tom Cruise. His name is stretched across the poster. The fact that his name is bigger than the title suggests he’s a really important aspect of the film. This also suggests that he can sell a film.
None of the other actors that star in the film are on the poster which also suggests that tom cruise is a big important star.
The colours used in this poster are very dull and dark, this implies that the film is properly a thriller, as the darkness could represent the unknown.
Colours in the poster
The font in this very bold which makes the important bits of text on the poster stand out. The metallic colours of the font adds to the sci-fi effect that the entire poster creates. the font
The tag-line “everybody runs” raises many enigmas. Such as:
Why do they need to run?
What are then running from?
The tag line connects with the action that tom cruise is doing on the poster.
The unique selling point of this poster would be the main actor – tom cruise. As he is such a good actor this would make people want to see the film. Also the fact that both him and his name are big things on the poster shows that he is very popular.