Game Business Development
[sonja.kangas@souplala.net]
Picture: flickr

Game development not only
fancy design
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Focus of the presentation
Business Game design /
Concept design
parameters technical design
First playable
Beta Implementation
phase
Post-release
Release Marketing
activities

Take aways
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The FUN of BizDev!
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Business development means…
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Why business planning
matters?
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bottlenecks

Stop whining!
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How to do the trick?

Development
Idea Product

Development
Idea Product
Product B

Development
Idea Product
Product B

P
a
r
t
n
e
Development
r
In-house
Idea Product
s s s
u u u
b b b
c c c
Product B

Communication & convinsing
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Managing the triangle
Source: Eric Bethke

Managing the triangle
The Sims
Diablo Dropout
games
Baldur’s Gate
(no goals
UO satisfactory
Quake achieved)
Starfleet Command
Source: Eric Bethke

User Technical
Economic Innovation

User Technical
Economic Innovation
Areas for Improvement

tools
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Lego wow experience

Puzzle pirate registrations

But but’s

we utilize Scrum!
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just the type of a game
i would love to play!
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8 kinds of fun
Sensation Game as social
Game as sense-pleasure framework
Fantasy Discovery
Game as make-believe Game as uncharted
territory
Narrative
Game as unfolding Expression
story Game as soap box
Challenge Submission
Game as obstacle Game as mindless
course pastime
Source: Marc LeBlanc

”they will come!”
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Buzz

The End ≠ beginning
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It is not my company!
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Learn from the others
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Collective creativity
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this will be the best game
ever!
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Disciplines
Source: Marty Neumeier: on branding

ALL SET!
…or… not!

When all fails
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Lessons (i’ve) learned
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10 famous product failures

Plan b’s
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Burnout Paradise

Little Big Planet

8 factors in business
development
Inspired by: Professional Services Marketing, co-authored by Mike Schultz and John Doerr

SpiN

SpiN

Little big planet

Little big planet

Braid

Braid

Guppylife

Guppylife

Watch out for 5 things

That’s all folks!