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  1. 1. By Sophie ZhakataHIP-HOPMagazine
  2. 2. Sell lines: - Black and red themeMASTHEAD: My Masthead is bold and in font size - conventional,‘150’ as I noticed that more often than not, one of the most - use of Question marks andpredominant features of a hip hop magazine is its exclamation marks – speakingconspicuous masthead at the top of the page. Its also directly to the reader, makingconventional to use the colours black and red together as think about the questions andthey are very striking together. Red is often use on hip hop exclamation marks – makemagazines as it’s a very strong colour and connotes anger , I everything seem exciting.used Red to outline my masthead to support this and alsoreflect the strong emotions being portrayed in the music. model often seen asThe Black glow surrounding the text contrasts with the red looking tough or overoutline. confident, reflects the-The Font of the Masthead is an informal Graffiti style gang culture.which represents the hip hop/gang culture. The curvededges reflect the movement of hip hop music, the creativity The plain whiteand free style rapping. Mastheads of hip hop magazines are background is alsoinformal or written In a graffiti style. Model ‘Miss - X’ conventional for a hip conventional to have the hop magazine. artist featuring in the Barcode and music article to also date feature on the front cover. conventional MODEL/ CHOSEN IMAGE: Hip hop’s about the beats, the music and the fashion. Originating from African American youths hip hop artists today often feature in their music videos wearing urban street wear and a lot of gold jewellery ‘bling’. Women in the hip hop industry often promote a sex appeal through their fashion which consists of tight revealing clothing. The inside of the masthead is filled with silver diamonds to make it eye catching and establish the hip hop theme. The image I have used is conventional as the model is wearing tight leopard print leggings and a low cut black top. She is also wearing a lot of gold jewellery and is dressed to standout with her extra long eyelashes and bright pink earrings. -she has a very serious expression on her face which suggests confidence in herself.
  3. 3. Chosen Images: -the modelsUse of colour: - bold black writing have all adopted awith the contrast of a red highlight conventional rapper/gangsterover key words. -The colours black pose, expressing attitude and awhite and red have been layered high level of confidence . Witharound each other to grab the their over confident bodyaudiences attention with the language and facialcontrast expressions it’s believable that they feel that they are one of the ‘greatest rappers of allInformation: time’.- There are certain headings on the page such as ‘get the hip hop look’ and match the trade marks’, which make it clear that the magazine features hip hop culture in general rather than just the music.- The typography is informal which suits the target audience however the layout which enables readers to read clearly and swiftly find the page they want to read.
  4. 4. What have you learnt about technologies from the process of conducting this product?In order to meet the demands of this course we have used a variety of technologies to create a successful media product. As I do not often use the more advanced programs such as ‘final cut pro’ I was unaware of the advantages that they gave me.Final cut pro: I had only used this once and was therefore inexperienced. We used this program toedit our peer evaluations. cutting out un needed parts and including text and images the finaloutcome was very professional.Photoshop: I had used this program a few times and I’ve come to see how it creates anaccessible way of editing photographs and adding finishing touches. It’s an essential programthat allowed me to create an image which was perfect for my media product.
  5. 5. Lasso and erasertool – erasebackground Enhanced brightness and contrast – windows live photo gallery
  6. 6. Photography: I have learnt how to use a Nixon D3000 which allowed me to take high qualityprofessional photographs. Using a camera like the D3000 allowed me to have more control over thephotos as it’s manual. This means I can adjust the focus and aperture etc to my advantage. The NixonD3000 is better quality than an average camera and has a much higher zoom again leaving me withmore control.Social networks: I used websitessuch as blogger.com to post mywork showing progressionthroughout each week. I usedsurvey monkey to conductquestionnaires. Without this Iwouldn’t of been able to collectas much audience research as Idid as it was all online. Usingthese websites was quite easy togo about as I am already familiarwith other social networks suchas face book and you tube.
  7. 7. Survey monkey: audiencePublishing a post research.
  8. 8. How does your media product represent particular social groups?My media product represents a range of socialgroups as the target audience are between theages of 16 – 25. My magazine represents thesegroups as its young and fresh without beingchildish. The images and colours are excitinghowever at the same it includes a good amount offactual information in a formal structured layout.The images I have used are of people aroundthe same age as my target audience whichmeans they can relate to it.The magazine focuses on more than one topic whichmeans there may be something for each group.There is enough factual information about the artistto satisfy people interested in the music only.Fashionable and stylish images for the fashion goersand a very informative article on the artist’s life forpeople into the celebrity lifestyle of hip hop.
  9. 9. One of the media institutions todistribute my magazine would be theconsumer magazine, located in NewYork, ‘Harris Publications‘. The reason Ichose ‘Harris Publications’ is because atthe moment they distribute two majorhip hop magazines: ‘XXL’ and ‘King’among 75 titles. This shows thatalthough they have an interest in hiphop magazines and distribute them wellas ‘XXL’, and ‘King’ are very successful;there will be not as much competitionto consider between the magazines asonly 2 out of 75 are similar to minewithin the institution.
  10. 10. What would be the audience for your media product?My magazine is aimed at an audience including both males and females between the ages of 16 and 25.Hip hop is usually aimed at a particular audience however I have ensured that my magazine featureslighter hip hop, with some fusion of Pop and R&B meaning that it will appeal to a wider audience as thereis a variety of styles incorporated. An example of this is the ‘billboard hot 100’ chart which features allmusic. This is mentioned of the front cover. The hip hop in my magazine also falls into the mainstreamcategory as it features hip hop artists ‘Miss –X’, an exciting up and coming artist and information on the‘young money thieves’ organisation and therefore is suitable for the target audience.The Price of my magazine will be between £1.50 -£2.50 as it’s comparable to other magazines on themarket. Filled with factual information, exclusive images and interviews, fashion tips and a chance to winfree gig tickets the magazine is value for money. It’s suitable to the target audience as students/youngadults don’t usually have a lot of money.My target audience will shop in places such as, Nike, Office, Foot Locker, River island, Republic, LandalSports and use social networking to listen and share new hip hop tracks.My target audience will also be inspired to be like successful artists featuring in the magazine. As they areyoung they will look up to people like the artist on my front cover and admire them.
  11. 11. How did You attract/address your audience?I attracted and addressed my audience by including a young and attractive female artist on the frontcover. As well as the career- focused information which focuses on her chart success; unique style andcollaborations with other artists, the music article also includes a short recall about the artists life whenthey were younger and the struggles they faced and the target audience may be able to relate to it.The informal language such as ‘Imma tear up the charts’ will be appropriate for the target audience.The relaxed style and grammar will make the reader feel relaxed whilst reading as it’s familiar to them.It reflects how they would write to their friends or even speak.
  12. 12. There is a good balance of images and editorial as people in general don’t like to readtoo much in a magazine without having images to look at and relate the text too.There is enough text in order for the readers to get a satisfying amount of factualinformation without getting bored and the images are interesting giving the sameamount of information.The model on the front cover is of a young, fresh and fashionable female hip hopartist. Not only will this be sexually appealing to the male audience but will draw infemale attention as they will aspire to be like her. The model is also dressed in clothesthat are the trends and fashions today which will be wore by and appealI used bold eye catching titles and text, varying the font and including bright colourshe magazine would definitely catch peoples eye.
  13. 13. Look back at your preliminary task, what do you think you have learnt in the progression?I have made progress between constructing the school magazine and the musicmagazine. I have learnt to think more closely about all the factors involved in theprocess such as the amount of careful planning needed to ensure the mediaproduct is successful.I have also found that my skills using technologies such as ‘Final cut pro’ haveimproved and I have successfully been able to manipulate and edit images, textand video.The quality of the pictures for my music magazine were 100% more successful andeffective as I had thought carefully about all of the details such as the background,props, lighting etc unlike the school magazine. As my editing skills have progressed,my music magazine is very much more a magazine format than the schoolmagazine.