Question 3 - What have you learned from your audience feedback?
I created a focus group to gather audience feedback about my music video, Idid this via a closed group on Facebook. Firstly, I invited ten people into the groupand received seven pieces of constructive feedback that highlighted the strengthsand weaknesses of my music video. I embedded the music video into the group fromYoutube and set five questions to consider when the group wrote their feedback.These questions were;1) What did you like about the music video?2) If I created a music video again or re-edited this one, what advice and/orchanges would you suggest?3) Who do you think the target audience for this music video are, why? Do youthink the music video appealed to that target audience?4) What do you think about the idea of having multiple characters and locationsand not sticking to the conventional use of having one or two artists?5) What genre do you think this music video is?Overall the feedback that I received was very beneficial and constructive; here issome of the feedback that I received.Here is the first comment that we received back, Adam Leighton (17 year old, male).He advised using more editing on the clips, this would have added more interest tosome of the footage, especially footage that was used multiple times due to nothaving enough filming. He complimented the lip syncing by saying that it was‘precise’ this was the hardest part of the editing process I thought and I am happythat an audience member recognised that the lip syncing worked well. A veryconstructive piece of feedback however he didn’t answer the questions that I hadcreated.Directly after Adam’s comment, Danielle Bridge (17 year old, female) said that sheagreed with Adam’s comments about the lip syncing but went on to state that the lipsyncing wasn’t always perfectly in time with the lyrics. Overall, she gave very positivefeedback by referring to it as ‘really good’. This was another very positive comment.
Kate Sheehy (25 year old, female), similarly to Adam and Danielle she spoke aboutthe lip syncing of the music video and said that it was ‘next to perfect’ but then wenton to saying that on some lines that syncing was slightly out of time with the lyrics.Likewise to Adam, Kate said that she would have liked to have seen more visualediting on each clip due to the clips appearing ‘similar’.Abbie Simpson (21 year old, female), Abbie stuck to the questions by directlyanswering each one she started by saying that she like the whole music video anddescribed it as ‘different’ due to us not using the conventional idea of a band,similarly on question four she states that she believes not sticking to the typicalconventions was a ‘creative idea’. Constructively she said that if we were to do thevideo again then to maybe use a different song as she didn’t feel that the song waswell known enough to keep the target audience interested, she also said that if wewere going to do the same song again then maybe to get the people in the clips toact out what they are saying to add more interest and personalisation to the clips.Abbie correctly stated that we were performing a rock music video due to the songchoice but says that it could be misinterpreted as a pop music video too. In reply toquestion three Abbie said that she thought the target audience was 16-25 year olds
due to the characters in the music video being this age group however she doesn’tbelieve that the song choice fitted this age group.Sara McGranaghan (18 year old, female) says that she thinks that there should bemore effects on the video eg. Black and white footage or sepia footage. She liked thecuts and the syncing part of the editing and described the music video as ‘reallygood’ and ‘professional’. She says that the target audience is 15-22 year olds whichis a very close estimate to what we originally targeted our music video at similarly,she recognised that the song was a rock video but due to the song being in thecharts could be recognised as a ‘pop’ song too.Shelby Padden (18 year old, female) said that certain shots in the music video hadmore of a direct impacts such as the shot where I used the image of thirds and theshot where the girls take up the whole shot that shows that we have placed themspecifically for our music video.
Shelby says that if I was to film the music video again to gain more shots to use forediting due to having to use repeat shots and some shots not being as focused asthey should have been. She says that she thinks the target audience are a rockaudience who are aged younger twenties and older teenagers. She said that theusing more than one character and setting ‘works well’ but also says that if I was todo it again to use a larger variety of shots so that they didn’t look as similar.Helen Lawlor (19 year old, female) used words such as ‘professional’ and ‘unique’ inher feedback which is positive as they are two of the main things I wanted to achievein my work. She said that she liked the idea of using a variety of people and placesin the music video as it kept the audience involved. Similarly, she says that due tothe average age in the music video being younger people (eg. Teenagers) then shebelieves that’s the target age range for my audience. If I did the music video againHelen suggested to use more transitions between shots and to use more varietyrather than just short cuts.After looking at all of the feedback that I received from my focus group Irealised that most of the people who viewed my music video were very impressedwith it, most people enjoyed the music video and had a lot of positive things to sayabout it. A lot of people thought that creating an unconventional music video by usingmore than one person and setting was very creative and kept the audience involved.Most of the comments I got about the syncing of the voice, the hardest part of theediting process for me, were positive. A few people said that at section the lipsyncing wasn’t quite matched perfectly but that would come better with experience Ihope for future projects.After reviewing the comments that I got from my focus group I think that if I didthis task again I would use more editing features on the shots and have a largervariety of shots to edit, this would give me more time to perfect the editing ratherthan panicking last minute that the footage that I had doesn’t fit perfectly or panicking
that I was missing footage that I thought I had. Similarly, I would make sure that Istuck to the use of keeping an unconventional music video, personally I think thiswas very effective and enjoyed by the audience. This proved that you don’t need tostick to the typical conventions to create a perfectly matched music video to thegenre of music, this was shown as most of the focus group realised that Rockstarwas a rock music video.