HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

DOMINANT REPRESENTATION
The immediate dominant representation of

teenagers has connotations of;
Troublesome

 Criminal
 Drugs
 Alcohol
 Un-controllable
Average teenage
connotations

MY REPRESENTATION
Although the music genre of my magazine has a

dominant representation of teens as dance music
usually involves drinking and following connotations
of the teen as on the previous slide, I have given
more of an alternate representation in the way I
have done the photography to have different
connotations.

ALTERNATIVE REPRESENTATION
Another magazine with
My Magazine
teenage audience

MY MAGAZINE
In these two images my magazine has an

alternative representation as it connotes;
Fun

 Dancing
 High fashion
Whereas the other magazine has a dominant

representation as it connotes;
Un-classy

Sexuality

Sexual availability


GENDER
My magazine is aimed to appeal to 18-25 year old

females.
 The female target audience would;
Enjoy socialising and partying with friends

 Like group holidays to party areas such as Ibiza
 Shop at shops such as; TopShop, River Island and New Look
 Buy clothes and alcohol more than food
 Live with parents or rent the accommodation they are living in
 Only go on holiday to countries where they can get a tan
 Celebrate a birthday lasting a week going out clubbing every
night
 Don’t like working so have a part time job.
 Living off a loan

SOCIO-ECONOMIC CLASS
Materialists; as they do not pay for the majority of

what they are doing if they are students they will
have a student loan so will pay later but have what
they want now.
 Hedonists; as they are enjoying life and don’t want
to be serious as they are going out clubbing lots.
 Post-Modernists; to be, to have, to play. They are
enjoying their youth before they start jobs and have
to grow up themselves to succeed.

JICNARS
SCALE
On the jicnars scale my audience would be ranging

from C2 to E.
C2: ‘Skilled manual workers’

 D: ‘Semi and unskilled manual workers’
 E: ‘Lowest grade workers’
I had to make the magazine suitably priced for the
age range as they will not have as much parent
support as youth and do not have the income of
adulthood therefore to ensure my magazines best
selling the price was one which they are able to
afford from their part-time/ lower paid jobs.

CONNOTATIONS OF THE
TARGET SOCIAL GROUP
Spotted Face
font- shows looking
fun and away-
making a connotes
statement innocence
showing and youth
confidence as the
model
appears
Models timid from
clothing- facial
suggests the expression
social group
are futuristic
and looking
White
ahead of time
background
to make
connotes
fashion
maturity
statements