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Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
Sophie Bell updated radio advert evaluation.
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Sophie Bell updated radio advert evaluation.

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  • 1. Radio Advert Evaluation Sophie Bell
  • 2. 1.Whatcreativedecisionsdidyouhavetomaketosolveproblemsand howdidthisdepartfromyouroriginalplan? The first problem that we encountered was the length of the advert, it was about 37 seconds but it had to be only 30 seconds long. We had to decide which bits of the advert to cut out in order to make it shorter. Me and my partner listened to our advert and decided to cut out unnecessary pauses at the start or end etc. We also sped up a part of our advert in order to make it shorter using Sony Vegas. Another technique we used to shorten the length of our advert was overlapping of the sound effects and voices. This departed from our original plan as we did plan to have the school corridor setting and sound effects, and then a change to a silent classroom where the girls had to whisper… however we found it hard to portray this scene change as well as not having enough time, so we decided to have the talking taking place over the sound of the school corridor.
  • 3. 2.Bothindividuallyandworkingwithothershowdidyouworkand whatchallengesdidyouface? I think that my partner and I worked well together as we both had a similar idea to the kind of finished output we wanted from our advert. Also we both contributed equal amounts to the designing and production of our advert, therefore we both worked to the best of our ability to produce the advert that we had planned. However we did face some challenges, neither me or my partner had used the Sony Vegas editing software before therefore we found it hard at first to figure out how to use all the features, but in the end we completed the editing of our advert quite successfully. Other challenges we faced included finding the sound effects and music that we desired, but we managed to find the right ones in the end.
  • 4. 3.Whatadvertisingtechniquesdidyouusetohookyourintendedtarget audience? Our target audience was teenage girls from ages of about 14-17. As our target audience would be in high school, we decided to place our advert in a school environment and then a home environment so the audience would hopefully be able to relate to it as those are places they would be daily. We used diegetic sounds such as the ambience of a school corridor (young people talking) and the door closing emphasis the environments in which the advert is set as well as to help the audience to engage more. We used non- diegetic sounds such as a bed of upbeat music that is running through most of the advert as well as a voice over at the end which is directly advertising the shop and giving details of the offers and terms and conditions. My partner and I thought that our voices were relevant to the context of the advert as we are the same age and gender as the target audience, therefore our voices would appeal to them more. We are also whispering when we are in the school environment as we thought our target audience would be able to relate to this as generally a lot of whispering goes on in a school environment in the classrooms, especially with girls. We also thought that the whispering was also fitting to the context of the advert as well, as it is about a girls clothes shop so the girls may not want everyone to know about it therefore they would keep it a secret. We hoped that the language we used would be persuasive as it is advertising the shop but not in a direct way, as it is in the context of a conversation between the two girls.
  • 5. 4.Howdidtechnologyenablethecreativeprocess?Wasitdifficultto useanyoftheequipmentanddidyoulearnanyskills? The creative process would not have been possible without the use of the technology provided. The voice recorder was helpful as we could take it and go and record out voices for the advert in a quiet part of the school which helped the process, the software we then used to edit this voice recording was called Sony Vegas and it was greatly helpful as it allowed us to add music and sound effects to our recording, as well as allowing us to edit the volume and speed of these different features. It was relatively difficult to use Sony Vegas as neither me nor my partner had used it in the past therefore we found it hard to work out what all of the features purposes were, however after some exploration and instruction from our teacher and classmates we were able to use the software and complete our advert quite successfully.
  • 6. 5.Whatconventionsofradioadvertshaveyouusedornotusedand why? we used a variety of audible radio conventions such as a bed of music and diegetic sounds. We used these to enable the audience to engage in the advert as well as to make it sound more effective and attention grabbing. We used the convention of making the advert very short – approximately 30 seconds. We used conventions such as altering the tone of voices and pronunciation we used in order to appeal to our target audience. We chose the bed of music to be catchy and upbeat as we wanted to create a positive atmosphere, as our target audience are relatively young therefore we thought the music would be fitting. We used sound effects such as ‘crowd’ from a database of sounds, we thought this one was appropriate as we wanted to create the feeling of being in a school environment, which is generally loud with a lot of people talking. Another sound effect we used was the ‘door’ slamming, we used this to help the audience understand the change of settings, from school to home.
  • 7. 6.Whatorwhoareyourepresentinginyouradvertandhow? In our advert we are representing shop that sells clothes for teenage girls. In our advert we represent a conversation between two conventional teenage girls saying things such as ‘I like your dress, where did you get it?’ we thought a conversation like this would be suitable as teenage girls would generally be able to relate to it. The purpose of this conversation is to promote the clothing store, as the other girl answers ‘I got it from store 101’ then goes on to say to her mother that she thinks that store 101 will be popular as she received compliments about her dress. We incorporated the promotion of the store into a normal conversation as we thought that this would be more appealing and accessible to our target audience as opposed to direct promotion. The use of stereotypes of teenage girls is also evident in our advert, as the girls are whispering in class about clothes which is something that a conventional girl would do, also the way that the mum and daughter converse could show the stereotype of the common interest of shopping and clothes between all females.
  • 8. 7.Whatfeedbackdidyougetanddidthishelpyourealiseanything aboutyourproduct? We did not receive any feedback on our radio advert however my partner and I evaluated it ourselves and decided the negative and positive things about it, and what should be taken out or changed. Through analysing our advert we realised that 1) it was too long 2) there were too many pauses in which there were no sound effects or voices 3) the bed of music was too loud or too quiet. If I was to do this radio advert again, I could improve it by perhaps cutting out some bits that could be seen as irrelevant for example when the girl gets home from school and has a conversation with her mum. This would ensure that our advert would be no longer than exactly 30 seconds and also would help to keep the audiences attention. Also the dialogue is not as good as It could be so we could improve that. We could have also incorporated other voices in there as well as just mine and jades.
  • 9. ThisisabitofthescriptthatmypartnerandIwroteforourradio advert,wemainlystucktothescriptexactlysoitwasquitesuccessful howeverwritingthescriptwasdifficultaswehadtothinkofascenario andsomethingtoadvertiseaswell.Howeverwewerenotableto includethesoundeffectsthatwedesiredsuchastheschoolbellringing whichwouldindicatethegirlsgoingintoaclassroom.Wecouldn’t includesoundeffectssuchasthebellaswecouldn’tfindonesuitable. ButIthinkthatweimprovisedquitewellbycancellingouttheschool corridorsceneandjustsettingitintotheclassroom.

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