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As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
As Media Studies Evaluation Powerpoint
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As Media Studies Evaluation Powerpoint

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  • 1. AS Media Studies Coursework Evaluation
  • 2. ‘Tracker’ challenges the conventions of real media products, in particular the action thriller genre, this is because usually within this sub-genre vast amounts of violence, chases and large elaborate sets are used in order to engage the target audience efficiently. On the other hand ‘Tracker’ contains no violence or elaborate setting, just hints to the audience at what to expect later on in the film. A screen grab from James Bond- we based our protagonist on the character. But did not have the resources to create something so high tech. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 3. Our opening is of the action- thriller sub-genre because of how we used camera, editing, sound and mise-en-scene. Furthermore, a variety of shots are used but predominantly close-ups and mid shots to help the audience engage with the characters (final class evaluation 0:30 on opening clip), editing is mainly slow to build tension as seen in most thriller hybrids and the sound is slow, building suspense- this could be seen as challenging the action thriller convention as within the opening of James Bond Casino Royale (2006 Martin Campbell) the music is fast paced. Finally the mise en scene is typical of an action-thriller, as dark simplistic clothing is used, alongside briefcases and a busy setting (final class evaluation 1:19 on opening clip). In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 4. In addition to this, the use of conventions indicates the other thrillers that influenced our work. An example of this would be Get Carter (1971 Mike Hodges): the opening includes a train setting which I thought was fairly original, furthermore the protagonist is dressed in a smart, business-like suit, the opening credits have a black background with simplistic white font, sound used within the Get Carter opening differs from Tracker as it is quite upbeat and finally editing is slow paced- once again relating to our thriller. A screen grab from Get Carter showing how the use of font influenced our opening. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 5. For our opening we decided to use young actors (aged 17) this is because our target audience is 15-26. Furthermore, by using younger actors we can reach our audience more efficiently and enable the audience to connect and relate to the protagonists. Our protagonist, Sehb. How does your media product represent particular social groups?
  • 6. In addition to this, we both challenged stereotypes and used ones that are typical of the thriller genre. Within our animatic and first ideas we were going to use three villains (white, middle class) and one white, again middle class protagonist. However, when one of our actors dropped out we had to find a new lead, Sehbjot Hundal as Sehb is of Asian ethnicity he is subverting stereotypes- that leads in action thrillers are mainly Caucasian e.g. The Bourne Identity(2002 Doug Liman). Furthermore, we developed other stereotypes- in particular gender. As both of our actors are male we used a typical factor of an action-thriller which is male dominance. By researching thriller openings we found that throughout the genre males are re-presented as being the dominant gender and even with actresses, males are given more on-screen time and are centralised (James Bond 2006 Martin Campbell). Storyboard (3 villains) How does your media product represent particular social groups?
  • 7. I believe that if our media product was to be distributed it would be by Sony or another large Hollywood institution. This is because, Sony have distributed some of the biggest action-thrillers around, for example James Bond Casino Royale (Martin Campbell 2006) with a smart lead protagonist and villains that are always being outsmarted. In addition to this, our thriller could be globalised and digitalised in order to reach a wider audience through merchandise, the internet and possible video games. Screen grab- Casino Royale What kind of media institution might distribute your media product and why?
  • 8. Furthermore, the visual style of our thriller is similar to the Bond series as it includes similar iconic symbolism- briefcase (Final piece class evaluation 0:27 on the clip) smart business-like dress (See final piece clip),and the villain is introduced in a shady environment (0:44) however, unlike the Bond series our opening is fairly simplistic and the text does not distract the audience from on- screen action. The text does not distract the audience. What kind of media institution might distribute your media product and why?
  • 9. As a group we decided that the target audience for our media product would be age 15-26. This is because; we researched film classifications on the BBFC website and found that- in context to our action thriller genre that there ‘may be frequent use of strong language but frequent use of the strongest and most offensive language Is unlikely to be accepted’, that ‘violence may be strong but may not dwell on the infliction of pain or injury’ and finally that ‘strong threat and menace are permitted’. After deciding on our target audience we created a questionnaire and gave it to people aged 15+ and we discovered what would interest them within a thriller and keep them engaged. Who would be the audience for your media product?
  • 10. In addition to this, by rating our thriller a 15 we would be able to make our plot have more twists- engaging the audience further and keeping them interested also, if we chose to make ‘Tracker’ a 12 or 12a we may not be able to do this as a younger audience may get confused or be offended by some of our material. Our Questionnaire Who would be the audience for your media product?
  • 11. A Similar film would be ‘The Thomas Crown affair’ (1999 Directed by John Mc Tiernan) rated R18- due to sexuality and language. We heavily based our opening on the ‘Thomas Crown Affair’ because of how the protagonist (Pierce Brosnan) acts and carries himself- confidence and also because of the plot which includes stealing artwork and being tracked by Catherine Banning- an agent, you can see the similarities further within our animatic as we originally chose to use the song ‘Sinnerman’ by Nina Simone which is used in the ‘returning the painting scene’. (See Thriller Opening Planning on my blog- Sunday December 14th 2008) Thomas Crown Affair screen grab Who would be the audience for your media product?
  • 12. Seeing as our audience profile is aged predominantly 15-26 the parts within the thriller that would appeal most to them would be the climax (final evaluation 1:42 onwards) as it contains the most excitement. However, to anyone younger certain aspects of the dialogue may be offensive. Furthermore, I believe that where gender is concerned our thriller would appeal the most to males as our opening contains no female roles, and by doing this some females may be uninterested as they cannot properly connect with the characters on screen. How would you attract and address your audience?
  • 13. In addition, other aspects of our opening for example camera work- close-ups and point of view shots (final piece class evaluation) allow the audience to put themselves in the position of our protagonist and strengthen the connection between character and audience. This also links back to the generic conventions of suspense by holding the shots and creating more tension also by using point of view shots the audience are given a stronger sense of tension as they feel they are included within the opening (1:35 final evaluation). Moreover, the mise-en-scene is smart and sophisticated (suits) and use of sound matches on-screen action, once again aiding audience attraction. How would you attract and address your audience?
  • 14. We created a Facebook page to see if we had effectively addressed our target audience, here are some examples of the feedback we received- By looking at the feedback, I believe we have correctly attracted our target audience. How would you attract and address your audience?
  • 15. Within the construction of our thriller opening I was introduced to a new range of technology that I was not familiar with- HD camera, Premier Pro, After Effects and applying sound to on-screen action. Furthermore, the aspect of technology that I enjoyed using the most was the HD camera, this is because I feel fairly confident within the way that the camera tells a story and enjoyed the learning process that came with it, if you were to compare the camera work within the final continuity task to the final piece you would see a vast improvement. I hope that I can further my skills in A2 and learn how to use the camera more confidently in public settings and under pressure. However, within the filming process the group encountered a number of problems, for example footage being lost and lack of organisation. On the other hand these factors gave me real insight to the professional media industry and the pressures that people face, also through losing footage it made us, as a group more careful in the future. Furthermore, I found using the editing software (Premier Pro) the most difficult to use at the start of the year, through practise I gained some skills but editing is something I can still vastly improve on, alongside use of sound and applying it to action, creating suspense. What have you learnt about technologies from the process of constructing this product?
  • 16. From the preliminary task, I believe I have learnt a great deal about how thrillers are constructed to create tension, suspense and reach their target audience in an effective manner (Thriller Research, Tuesday 4th November 2008). In addition, through also analysing thriller openings I gained a further insight into how camera, editing, sound and mise-en-scene makes the opening engaging (e.g. third analysis Daredevil 4th November 2008) and helped the group create our opening, ‘Tracker’. Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the full product?
  • 17. Moreover, I have gained confidence in my own judgement, use of technology and skills. Through practise I gained skills with certain technologies e.g. camera but still feel that I could improve more within editing and Sound Booth. Above all I feel that this task has been fulfilling within my development as an A Level media student, by taking into account the peer assessments, teacher assessment and self assessment I know exactly how to improve and what I am good at (Final Piece Class Evaluation 21st April). Next year I will try to be more confident within voicing my opinions and gain skills in Premier Pro and Sound Booth alongside making sure there is more organisation within the project. Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the final product?
  • 18. Also, from the continuity task (continuity task evaluation 18th November 2008) to the Final product, as a group we have vastly improved within editing, camera, sound and mise-en-scene. In particular, I believe camera work and use of mise-en-scene- how it can draw the audience in and give them an idea of how the character is going to behave. Within the continuity task the use of lighting is poor, resulting in our decision to base our opening outside, in a high street (use of natural lighting) this greatly aided us. But, use of point of view shots was something we used effectively in the continuity task, so consequently we decided to include them within our opening also. Continuity Tasks, in general were something I found extremely useful as they give you an idea of your stronger and weaker points- what to improve on and what you are good at, next year as an individual I will find them extremely helpful within my personal development. Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the final product?

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