#digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy


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At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.

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  • Aims of the lecture: What is web design? How agencies work Industry trends Job hunting tips
  • Aims of the lecture: What is web design? How agencies work Industry trends Job hunting tips
  • #digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy

    1. 1. Designing Contentor, how web designers canstop worrying andlearn to lovecontent strategySophie Dennis ● @sophiedennis web design and development consultants
    2. 2. ContentAppropriate, compelling content is vital to any site’seffectiveness. Should you need assistance preparingcontent for your website, we provide a range of contentdevelopment services including copy editing and proof-reading, creating complete site copy from scratch, andsourcing original photography and illustration. If youwould be interested in these services, please get intouch to discuss your requirements and likely costs. Cayenne Website Proposal Boilerplate c. April 2005
    3. 3. Main HeadingLorem ipsum dolor sit amet, consectetur adipisicing elit, sed doeiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enimad minim veniam, quis nostrud exercitation ullamco laboris nisi utaliquip ex ea commodo consequat.Duis aute irure dolor in reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat nonproident, sunt in culpa qui officia deserunt mollit anim id est laborum.
    4. 4. 10px ArialDesigning in the absence of contentleads to bad design
    5. 5. What the designer saw?
    6. 6. “Content precedes design.Design in the absence of content is not design, it’s decoration.” - Jeffrey Zeldman, 5 May 08 http://twitter.com/#!/zeldman/statuses/804159148
    7. 7. zeldman.comhttp://www.zeldman.com/2012/05/18/web-design-manifesto-2012/
    8. 8. “content first” a design process not a project process
    9. 9. The Content Tragedy Life-CycleDesign the site using “lorem ipsum” Pray the final content fitsDemand that the client supplies all the Still waiting…content before you start workGive them a new content management Is it really a technologysystem problem?Bully the client into hiring a copywriter Rinse, repeat
    10. 10. How I learned to stop worryingand love spreadsheets
    11. 11. How I learned to stop worryingabout the sitemap
    12. 12. Learn to love the Content Inventory / Audit“A Mind-Numbingly Detailed Odyssey Through Your Web Site” – Jeff Veenhttp://www.adaptivepath.com/ideas/doing-content-inventory
    13. 13. Page Templates #FTWExample from Alpha.gov in Extracting the Content, Relly Annett-Baker http://24ways.org/2011/extracting-the-contentSee also Content Templates to the Rescue, Erin Kissane http://www.alistapart.com/articles/content-templates-to-the-rescue/
    14. 14. a Content Strategist is aManaging Editor for your website
    15. 15. integrate use smart deliverables to get to the content conversation iteratedesigning with content delivers both better design and better content collaborate great user experiences need both great content and great design
    16. 16. Sophie Dennissophie@cayenne.co.uktwitter@sophiedenniszer.ply/sophiedennislinkedin/in/sophiedenniswww.cayenne.co.uk