Final evaluation A2 advanced portfolio

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Final evaluation A2 advanced portfolio

  1. 1. A2 ADVANCED PORTFOLIO EVALUATION BY SOPHIE CORNELIUS
  2. 2. 1) In what ways does your media product use, develop, or challenge forms and conventions of real media products?
  3. 3. OUR PRODUCT SYNOPSIS Rebirth - Recently released from prison after conviction for possession of class A drugs, Callum, the troubled teen finds himself needing support to uphold his drug-fuelled life style. Callum spirals into a deep depressive state after he has been rejected from his old gang. He seeks comfort in an old secondary school flame, Maisie. What Callum does not know is that Maisie is also seeking attention after much neglect from her upper-class family. Maisie loves the attentions she is now receiving from Callum and finds herself becoming more and more entangled in Callums dangerous lifestyle. Callum starts to take advantage of Maisie and her loyalty to him. He starts to push his luck and ask her to do small favours for him. Maisie being smitten with him now obviously accepted. Her first job was a simple drug run. She goes in. Gets the money. Give the drugs. She comes out… Simple. Maisie finds this new found confidence in herself from never being caught by police on these jobs. When will her luck run out? She constantly feels slightly trapped and hesitant in the situations Callum is putting her through. Callum has now put all his trust into Maisie, however will she live up to his expectations? Will she pull through? Or has he pushed his luck too far? He has already destroyed his own life; will it be Maisie’s life he will destroys next?
  4. 4. INSPIRATION
  5. 5. POSTER TITLE: “urban jungle” font all in capital letters to stand out on the poster so people can remember the name and also help with the branding of the product. REVIEWS AND REVIEWERS NAME: The independent is a well established newspaper which would attract a wide age range for the film. STRAP LINE: “we are all products of our environment… in this world survival is the only choice” used in a lot of hood crime films to leave the audience wanting to know more. BILLING BOX/PRODUCTION LOGOS/ BBFC RATING
  6. 6. POSTER Inspiration for my poster came from posters that used the main character to be the main focus of the poster. For example “ill manors” shows the main character front and centre behind the title. “adulthood” however has more main characters that are all equally important so this is why they are all there in the background. The main character is clearly positioned in the centre of the poster with the title of the film clearly over the top.
  7. 7. WEBSITE
  8. 8. WEBSITE Just like other film websites we created a film that was mysterious and that would grab the audiences attention to want to know more about the film and then eventually want to watch the film. This is called ANTICIPATORY SAVOURING. It helps to build excitement and anticipation for the film to come.
  9. 9. The website matches the style of the poster. I have kept the main characters identity a mystery because this is a main convention of a hood crime film because the gang members always want to keep their identity a secret to stop investigation into what they may be doing. I have kept the same character front and centre in both the poster and the website which is very conventional to other media products I have researched. The billing box is embedded both in the trailer and the poster and the website. This is because having researched many different films in the same genre, this was a main convention that i decided to keep the same. this also upheld the branding part of my media productions. the navigational bar also plays a main part in the conventions of my website because most of the websites i researched were very interactional. WEBSITE
  10. 10. TRAILER STRUCTURE OF THE TRAILER PART 1- introduction to the setting and where the film will take place. This would be called the ESTABLISHING SHOTS. PART 2- Will give hints to what the plot is about and possibly some sort of CLIMAX in the plot. PART 3- This would be where the audience may be TEASED about what the possible ending to film the film would be or the outcome of the climax in the beginning.
  11. 11. TRAILER STRUCTURE OF THE TRAILER PART 1 - In our trailer the first part uses 2 establishing shots of an urban inner city estate where the film is going to be set. PART 2 - This is where in the trailer we have hinted at a climatic point in the middle of the trailer where there is some sort of chase going on but the audience is left not knowing who is being chased and why. PART 3 - This is leading to the end of the trailer where the relationships of the characters are further being established and also further insight into what these people are like. ending on someone running from a place which would further lead the audience to wonder why he is running and who is running from.
  12. 12. TRAILER LOCATION
  13. 13. TRAILER LOCATION
  14. 14. TRAILER LOCATION
  15. 15. TRAILER LOCATION
  16. 16. DRAFT SHOT LIST
  17. 17. TRAILER LOCATION Very conventional to other films in the hood crime genre. we filmed on various estates in central and north london. we used very small ally ways to suggest being trapped and lost in this urban estate. This is just like ill manors, adulthood, kidulthood and shank which were my main inspirations while making this trailer. In the trailer there is a short shot where the audience sees a tube going past. this suggests that the film is set in a main city which would be london.
  18. 18. TRAILER LOCATION INSPIRATION
  19. 19. TRAILER CAMERA WORK AND EDITING In the trailer there are a few close up shots like the one in the previous slide. These are extreme close up shots. There are long shots to show things from an outsiders perspective. this is important due to the hood crime genre portraying a view on society today that we live in. In the trailer there are many perspective shots. this is due to the identity of the main character remaining a mystery though out the majority of the trailer. Low shots run though the trailer quite a lot also because there are many shots of feet running which builds up tentions because the audience does not know who is running and what from.
  20. 20. TRAILER CAMERA WORK AND EDITING
  21. 21. TRAILER CAMERA WORK AND EDITING
  22. 22. TRAILER CAMERA WORK AND EDITING
  23. 23. TRAILER CAMERA WORK AND EDITING
  24. 24. TRAILER CAMERA WORK AND EDITING
  25. 25. TRAILER SOUND NON DIEGETIC SOUNDTRACK- fast paced, climatic, hip hop, urban. this goes with what is happening in the trailer. it has a fast paced feel to it which keeps the audience engaged REALISTIC SOUND OVERLAY- over the top of the trailers soundtrack, we have sounds of helicopters flying above, police cars speeding past, dogs barking and heavy rain and thunder storms. we chose to over lay these sounds because being a hood crime film, it is meant to be very realistic and these were all sounds that myself and my partner represented and inner city environment like London. LACK OF DIALOGUE- My partner and i decided to have no dialogue in our trailer because we thought that it would take the attention away from the shots and filming used. they would be more interested in what the person was saying than what they were doing. also that may have given too much away about the identity of the main character.
  26. 26. TRAILER CHARACTER
  27. 27. TRAILER CHARACTER The target audience will feel some sort of sympathy for the main character during the film because of GROUP IDENTIFICATION- our chosen target audience will be able to relate to his situations that he is put in because they will be in the same age group/ personality/ even lifestyle maybe and therefor be more persuaded to see the film.
  28. 28. INSPIRATION FOR MAIN CHARACTER
  29. 29. 2) How effective is the combination of your main product and ancillary texts?
  30. 30. Poster Trailer Website
  31. 31. BRANDING • Dark/ reddish background colour scheme • background not in complete focus, main focus on the person in the middle • emphasis on the title TRUST Could be improved by: I think i could have had the chosen to put the strap line “we are all products of our environment… in this world survival is the only choice” in the trailer. This could have made a sense of uniformity Also some of the cast names could have been included in the poster.
  32. 32. trailer website poster font different to the website and the poster i have kept the same font for the title here. i have kept the fornt for the billing box the same also (Universal Accreditation” i have used “urban jungle” for the main title of trust then for strap line i used “Andale Mono” for the billing box i have used a font called”Universal Accreditation" colour scheme the colour scheme for the trailer is very similar to the poster. quite dark colours that are still very natural though. the website is much clearer. this is to disorientate the audience and to make them question the trailer and what it is actually about. the poster is very conventional as in it goes with the colour schemes of the trailer. very dark, mysterious and eerie. language there was no language in the trailer except for the quotes from various magazines and newspapers. so very direct. website was very direct. having only the buttons on the page which would take you to different pages on the website. direct. “WE ARE ALL PRODUCTS OF OUR ENVIRONMENT ...IN THIS WORLD SURVIVAL IS THE ONLY CHOICE" imagery mysterious male character. typical female roll, seems middle/ upper class. inner city environment.sense something may happen to her or him there is emphasis on the main character having him in the background and the main image of the trailer. clearly estates, the teal bars could suggest being trapped almost like a prison. tone quite class based and includes binary class opposition but this is not shown in the ancillary texts. mysterious, quite minimleistic so it does not give too much away about the trailer and the film. very dark/mysterious. gives elements of being trapped. the bars in front would suggest an environment almost like a prison BRANDING
  33. 33. INSPIRATION FOR POSTER
  34. 34. INSPIRATION FOR THE WEBSITE
  35. 35. MY WEBSITE
  36. 36. MY POSTER
  37. 37. 3) What have you learnt from your audience feedback?
  38. 38. Target Audience: We have chosen young adults/ teenagers for our target audience. We have chosen this because we feel that the people who would want to watch this film would be around the same age as the people in the film. It is also about a darker side of teenage adolescents which the younger audience would be able to relate to.
  39. 39. PLANNING/ RESEARCH STAGE We used survey monkey to create a questionnaire for our chosen target audience, we sent this around the school and put it on the social networking site Twitter and this is the feedback we received…
  40. 40. FIRST AND SECOND DRAFT TRAILER VIEWING
  41. 41. FIRST DRAFT TRAILER VIEWING NEGATIVE FEEDBACK • Longer trailer, 1:09 is not long enough for a trailer • More emphasis on the title of the film TRUST • Where is the other characters in the film • Needs more diegetic sounds • More fast paced clips that are shorter to go with the climatic music. • Have a more dramatic ending
  42. 42. FIRST DRAFT TRAILER VIEWING POSITIVE FEEDBACK • Very nice establishing shots at the begging to really get an idea of where the film is going to be set. • Good establishing of the character. • Good experimenting with the gradient and the editing of certain clips • Good use of slow motion and variation of lengths of clips
  43. 43. SECOND DRAFT TRAILER VIEWING NEGATIVE FEEDBACK • More emphasis on the title so that it stands out in the trailer. • Take away the voice overs, not clear enough in the final outcome. • Move the girls credit to where she is first established to make it clear who is who in the film and who are the main characters. • Make the quotes shorter or make sure they are on the screen long enough for the audience to read. • Cut the music off at the end to be more dramatic and so it has more of an impact on the audience
  44. 44. SECOND DRAFT TRAILER VIEWING POSITIVE FEEDBACK • More realistic with the “swansgate” at the beginning. • Good to have the credits at the end. • Good to see another character in the trailer and that we have established where she is from. • Trailer is now a more realistic length having being 1 minute 09 in the first draft and now is 1 minute 34.
  45. 45. OFFICIAL TRUST TRAILER
  46. 46. •What character will we empathise with? •Will Callum be portrayed as „the villain‟? •Why are we made to sympathise with Maisie? •What is the relationship between Callum and Maisie? •Why has Callum and Maisie back in contact with each other? • What is he running from? • Why is the phone dead at the end of the trailer? • What has happened to him? and her? KEY QUESTIONS RAISED
  47. 47. MAIN IMPROVEMENTS WE TOOK ON BOARD • Emphasis on the main title at the beginning. • Create more of an obvious relationship between Callum and Maisie • Make the trailer longer • Making sure the audience can read the quotes from the magazines and newspapers.
  48. 48. 4) How did you use media technologies in the construction and research, planning and evaluation stages?
  49. 49. RESEARCH/ PLANNING BLOGGER IMDB SLIDESHARE MICROSOFT POWERPOINTSOUNDCLOUD SURVEY MONKEY
  50. 50. RESEARCH/ PLANNING TWITTER FACEBOOK YOUTUBE ANIMOTO
  51. 51. CONSTRUCTION FINAL CUT PRO X INSTAGRAM PHOTOSHOP ITUNES QUICKTIME PLAYER DREAMWEAVER
  52. 52. IPHOTO YOUTUBE
  53. 53. EVALUATION YOUTUBE TWITTER FACEBOOK KEYNOTES PRESENTATIONS MICROSOFT POWERPOINT

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