A2 ADVANCED PORTFOLIO
BY SOPHIE CORNELIUS
1) In what ways does your
media product use,
develop, or challenge forms
and conventions of real
Recently released from prison after conviction for possession of class A drugs, Callum, the
troubled teen finds himself needing support to uphold his drug-fuelled life style. Callum
spirals into a deep depressive state after he has been rejected from his old gang. He seeks
comfort in an old secondary school flame, Maisie. What Callum does not know is that Maisie
is also seeking attention after much neglect from her upper-class family. Maisie loves the
attentions she is now receiving from Callum and finds herself becoming more and more
entangled in Callums dangerous lifestyle. Callum starts to take advantage of Maisie and her
loyalty to him. He starts to push his luck and ask her to do small favours for him. Maisie being
smitten with him now obviously accepted. Her first job was a simple drug run. She goes in.
Gets the money. Give the drugs. She comes out… Simple. Maisie finds this new found
confidence in herself from never being caught by police on these jobs. When will her luck run
out? She constantly feels slightly trapped and hesitant in the situations Callum is putting her
through. Callum has now put all his trust into Maisie, however will she live up to his
expectations? Will she pull through? Or has he pushed his luck too far? He has already
destroyed his own life; will it be Maisie’s life he will destroys next?
TITLE: “urban jungle” font all in
capital letters to stand out on the
poster so people can remember the
name and also help with the
branding of the product.
REVIEWS AND REVIEWERS
NAME: The independent is a well
established newspaper which would
attract a wide age range for the film.
STRAP LINE: “we are all products
of our environment… in this world
survival is the only choice” used in a
lot of hood crime films to leave the
audience wanting to know more.
LOGOS/ BBFC RATING
Inspiration for my poster came from posters
that used the main character to be the main
focus of the poster. For example “ill manors”
shows the main character front and centre
behind the title. “adulthood” however has
more main characters that are all equally
important so this is why they are all there in
the background. The main character is clearly
positioned in the centre of the poster with the
title of the film clearly over the top.
Just like other film websites we created a film that was
mysterious and that would grab the audiences attention
to want to know more about the film and then eventually
want to watch the film.
This is called ANTICIPATORY SAVOURING. It helps to
build excitement and anticipation for the film to come.
The website matches the style of the poster. I have kept the main
characters identity a mystery because this is a main convention
of a hood crime film because the gang members always want to
keep their identity a secret to stop investigation into what they
may be doing. I have kept the same character front and centre in
both the poster and the website which is very conventional to
other media products I have researched.
The billing box is embedded both in the trailer and the poster and
the website. This is because having researched many different
films in the same genre, this was a main convention that i decided
to keep the same. this also upheld the branding part of my media
the navigational bar also plays a main part in the conventions of
my website because most of the websites i researched were very
STRUCTURE OF THE
PART 1- introduction to the setting and where the film will
take place. This would be called the ESTABLISHING
PART 2- Will give hints to what the plot is about and
possibly some sort of CLIMAX in the plot.
PART 3- This would be where the audience may be
TEASED about what the possible ending to film the film
would be or the outcome of the climax in the beginning.
STRUCTURE OF THE
PART 1 - In our trailer the first part uses 2 establishing shots of an
urban inner city estate where the film is going to be set.
PART 2 - This is where in the trailer we have hinted at a climatic point
in the middle of the trailer where there is some sort of chase going on
but the audience is left not knowing who is being chased and why.
PART 3 - This is leading to the end of the trailer where the
relationships of the characters are further being established and also
further insight into what these people are like. ending on someone
running from a place which would further lead the audience to wonder
why he is running and who is running from.
Very conventional to other films in
the hood crime genre. we filmed on
various estates in central and north
london. we used very small ally
ways to suggest being trapped and
lost in this urban estate. This is just
like ill manors, adulthood, kidulthood
and shank which were my main
inspirations while making this trailer.
In the trailer there is a short shot
where the audience sees a tube
going past. this suggests that the
film is set in a main city which would
CAMERA WORK AND EDITING
In the trailer there are a few close up shots like the one in the
previous slide. These are extreme close up shots.
There are long shots to show things from an outsiders
perspective. this is important due to the hood crime genre
portraying a view on society today that we live in.
In the trailer there are many perspective shots. this is due
to the identity of the main character remaining a mystery
though out the majority of the trailer.
Low shots run though the trailer quite a lot also because
there are many shots of feet running which builds up tentions
because the audience does not know who is running and what
NON DIEGETIC SOUNDTRACK- fast paced, climatic, hip hop, urban. this
goes with what is happening in the trailer. it has a fast paced feel to it which
keeps the audience engaged
REALISTIC SOUND OVERLAY- over the top of the trailers soundtrack, we
have sounds of helicopters flying above, police cars speeding past, dogs
barking and heavy rain and thunder storms. we chose to over lay these
sounds because being a hood crime film, it is meant to be very realistic and
these were all sounds that myself and my partner represented and inner city
environment like London.
LACK OF DIALOGUE- My partner and i decided to have no dialogue in our
trailer because we thought that it would take the attention away from the shots
and filming used. they would be more interested in what the person was
saying than what they were doing. also that may have given too much away
about the identity of the main character.
The target audience will feel some sort of sympathy
for the main character during the film because of
GROUP IDENTIFICATION- our chosen target
audience will be able to relate to his situations that
he is put in because they will be in the same age
group/ personality/ even lifestyle maybe and therefor
be more persuaded to see the film.
• Dark/ reddish background colour
• background not in complete focus,
main focus on the person in the
• emphasis on the title TRUST
Could be improved by:
I think i could have had the chosen to
put the strap line “we are all
products of our environment… in this
world survival is the only choice” in
the trailer. This could have made a
sense of uniformity
Also some of the cast names could
have been included in the poster.
trailer website poster
different to the website and the
i have kept the same font for the title
here. i have kept the fornt for the
billing box the same also (Universal
i have used “urban jungle” for the main
title of trust then for strap line i used
“Andale Mono” for the billing box i have
used a font called”Universal
the colour scheme for the trailer is
very similar to the poster. quite dark
colours that are still very natural
the website is much clearer. this is to
disorientate the audience and to
make them question the trailer and
what it is actually about.
the poster is very conventional as in
it goes with the colour schemes of
the trailer. very dark, mysterious and
there was no language in the trailer
except for the quotes from various
magazines and newspapers. so very
website was very direct. having only
the buttons on the page which would
take you to different pages on the
direct. “WE ARE ALL PRODUCTS
OF OUR ENVIRONMENT
...IN THIS WORLD SURVIVAL IS
THE ONLY CHOICE"
mysterious male character. typical
female roll, seems middle/ upper
class. inner city environment.sense
something may happen to her or him
there is emphasis on the main
character having him in the
background and the main image of
clearly estates, the teal bars could
suggest being trapped almost like a
quite class based and includes
binary class opposition but this is not
shown in the ancillary texts.
mysterious, quite minimleistic so it
does not give too much away about
the trailer and the film.
very dark/mysterious. gives elements
of being trapped. the bars in front
would suggest an environment
almost like a prison
3) What have you learnt
from your audience
We have chosen young adults/ teenagers for our
target audience. We have chosen this because
we feel that the people who would want to watch
this film would be around the same age as the
people in the film. It is also about a darker side of
teenage adolescents which the younger
audience would be able to relate to.
PLANNING/ RESEARCH STAGE
We used survey monkey to create a
questionnaire for our chosen target
audience, we sent this around the
school and put it on the social
networking site Twitter and this is the
feedback we received…
FIRST DRAFT TRAILER VIEWING
• Longer trailer, 1:09 is not long
enough for a trailer
• More emphasis on the title of the
• Where is the other characters in
• Needs more diegetic sounds
• More fast paced clips that are shorter to go with the
• Have a more dramatic ending
FIRST DRAFT TRAILER VIEWING
• Very nice establishing shots at
the begging to really get an idea
of where the film is going to be
• Good establishing of the
• Good experimenting with the
gradient and the editing of certain
• Good use of slow motion and
variation of lengths of clips
SECOND DRAFT TRAILER VIEWING
• More emphasis on the title so that
it stands out in the trailer.
• Take away the voice overs, not
clear enough in the final outcome.
• Move the girls credit to where she
is first established to make it clear
who is who in the film and who are
the main characters.
• Make the quotes shorter or make sure they are on the
screen long enough for the audience to read.
• Cut the music off at the end to be more dramatic and so it
has more of an impact on the audience
SECOND DRAFT TRAILER VIEWING
• More realistic with the
“swansgate” at the beginning.
• Good to have the credits at the
• Good to see another character in
the trailer and that we have
established where she is from.
• Trailer is now a more realistic length having being 1 minute
09 in the first draft and now is 1 minute 34.
•What character will we empathise with?
•Will Callum be portrayed as „the villain‟?
•Why are we made to sympathise with Maisie?
•What is the relationship between Callum and
•Why has Callum and Maisie back in contact
with each other?
• What is he running from?
• Why is the phone dead at the end of the
• What has happened to him? and her?
KEY QUESTIONS RAISED
MAIN IMPROVEMENTS WE TOOK ON BOARD
• Emphasis on the main title at the beginning.
• Create more of an obvious relationship
between Callum and Maisie
• Make the trailer longer
• Making sure the audience can read the quotes
from the magazines and newspapers.
4) How did you use media
technologies in the
construction and research,
planning and evaluation