Advertising techniques
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Advertising techniques

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Advertising techniques Document Transcript

  • 1. Advertising Techniques Beauty Appeal Celebrity Endorsement Escape The point of Beauty Appeal is to make costumers believe that what they are buying will work. E.g. if the model on the advert has spotless skin, you will soon have spotless skin if you buy this product. The reason that most adverts use celebrity endorsement is because people will trust what they are selling is good. They also have the effect that if the celebrity is selling it, that also means they most likely are using the product. People also inspire to be celebrities and think they know the celebs more because of seeing them on TV and movie. This makes the product approachable.
  • 2. Independence/Individuality Intelligence The point of using the idea of luxurious scenery is to invite people who are living in the workaholic life style. It also gets people imagining future holidays. I people see a really nice relaxing, warm and sunny place, it makes their home town /country look twice as bad. This is a great way to make people realize that they need a holiday and need an escape. Independence is when they try to make the views feel like individuals. They do this because they know every human being want to be an individual. They are relating to the buyers. An intelligent advert gets people talking about it, which make people talk about the product. Now a day’s people like the more clever adverts because they want to see what producers can produce when editing. Also when you have a clever advert it makes the buyers believe that the product is more reliable and can live up to the intelligence of the products advert.
  • 3. Lifestyle Nurture Peer Approval Using lifestyle in an advert relates to the viewers. Because lifestyle is an everyday thing, people can see them-self using the product. Using Nurture in an advert makes people think of the good possibilities in the world. The reason for having Nurture adverts is to entice people to donate money to suffering places or animals. But if there was a nurturing advert showing positivity, it gives people hope, which makes the views still want to donate to contribute.
  • 4. Rebel Rhetorical Question Using Peer approval adverts make watching them seem more realistic. The reason for using these types of adverts is to make the people who are living boring and quite friendless lives, hope that if they drink this they can be more sociable. Also the peer approval adverts a quite strong, with good slogans which also proves that what the views are going to buy is also going to be good. Rebel adverts are more for the young watchers, however when a rebel advert is on it catches everyone’s eye. This is why people would create a rebel advert. Its stands out and are remember able. Also rebel adverts could also relate to anyone that sees them-self as a rebel. Its either make the person feel that the advert Is talking specifically to them, making them but whatever they are selling
  • 5. Scientific / Statistical Claim Unfinished Comparison / Claim In adverts people use rhetorical question because people answer them whether they know they do or not. This also gets the viewers thinking about what they have asked. Rhetorical questions defiantly get the view to pay attention to the advert and people it’s a question, it interacts with the views. This could make the view feel like they are just talking to them. Using scientific and statistical claim helps a lot in anything you are selling this is because people want to know that what they are buying is good and things to do with science are facts which will be reassuring to the buyers. If in an advert there is a good statistical claim that automatically makes the product better. It will get the viewer thinking, to see if they need that product in their life. I think if you want your product to sell you would need to involve facts into the advert. Claims is when people over exaggerate on fake facts about their product. There isn’t any statistic fact. But saying unfinished comparisons gives that fails impression that what they are saying must be true.
  • 6. Scientific / Statistical Claim Unfinished Comparison / Claim In adverts people use rhetorical question because people answer them whether they know they do or not. This also gets the viewers thinking about what they have asked. Rhetorical questions defiantly get the view to pay attention to the advert and people it’s a question, it interacts with the views. This could make the view feel like they are just talking to them. Using scientific and statistical claim helps a lot in anything you are selling this is because people want to know that what they are buying is good and things to do with science are facts which will be reassuring to the buyers. If in an advert there is a good statistical claim that automatically makes the product better. It will get the viewer thinking, to see if they need that product in their life. I think if you want your product to sell you would need to involve facts into the advert. Claims is when people over exaggerate on fake facts about their product. There isn’t any statistic fact. But saying unfinished comparisons gives that fails impression that what they are saying must be true.