Pop Goes The Library Public Relations Tips & Tricks to Connect with Your Whole Community NJLA Conference April 29, 2009 www.popgoesthelibrary.com

Your Pop Mavens Sophie Brookover Elizabeth Burns

Where To Find This Talk www.slideshare.net/sophiebiblio/

Why Pop Culture? It’s a way into your patrons’ lives It’s a lure into the library It’s a path to being indispensable!

It’s a way into your patrons’ lives

It’s a lure into the library

It’s a path to being indispensable!

What Is Pop Culture?

Pop Culture = Whatever people in your community are talking, thinking, and reading about .

But.... Do they know they can get it at the library?

Marketing http://www.flickr.com/photos/kpwerker/2542128140/ Used under a Creative Commons License

Marketing: Fine Tuning http://www.flickr.com/photos/crashmaster/3344052447/ Used under a Creative Commons License

Internal Marketing: Who? Library Board Library Staff Volunteers

Library Board

Library Staff

Volunteers

Internal Marketing Workshop for Staff

Workshop for Staff

External Marketing: Who? Customers: Past, Present, Future Government Representatives Media

Customers: Past, Present, Future

Government Representatives

Media

External Marketing http://www.flickr.com/photos/fornal/522011152 Used under a Creative Commons License

PR Campaign

PR Campaign For the media On your website In-house

For the media

On your website

In-house

PR Campaign Toolkit http://www.flickr.com/photos/petermartinhall/2905767476/ Used under a Creative Commons License

And now, some really awesome examples.

Teen Read Week http://tinyurl.com/dawg4x

Teen Read Week

Tell Us Your Story solvinglifesproblems.org

solvinglifesproblems.org

Advocacy = Good Storytelling http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License

Know Your Audience http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License

Know Your Audience http://www.flickr.com/photos/anikarenina/3434226405/ Used under a Creative Commons License

Know Your Audience http://www.flickr.com/photos/travelinlibrarian/140887735/ Used under a Creative Commons License

Be Brief http://www.flickr.com/photos/monster/466981669/ Used under a Creative Commons License

Be Memorable http://www.flickr.com/photos/21560098@N06/3457719386// Used under a Creative Commons License

Practice! http://www.flickr.com/photos/matthijs/1468751579/ Used under a Creative Commons License

Bonus! 7 Newish Trends To Look Out For

Twitter twitter.com

2. Hulu www.hulu.com

3. Library-Created Job Search Resources http://tinyurl.com/cb54wr

4. Show Our Value snapshot.njlibraries.org

5. Phone As Computer http://www.flickr.com/photos/sophiebiblio/3484726202 Used under a Creative Commons license

6. Comic Books & Education http://www.flickr.com/photos/mysapl/2515952807/ Used under a Creative Commons license

7. The New Frugality http://www.flickr.com/photos/caninegirl/3166004863/ used under a Creative Commons license

Thank You! Stay in Touch! Sophie Brookover [email_address] Elizabeth Burns [email_address] www.popgoesthelibrary.com