Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community

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    Pop Goes the Library: PR Tips & Tricks to Connect With Your Whole Community - Presentation Transcript

    1. Pop Goes The Library Public Relations Tips & Tricks to Connect with Your Whole Community NJLA Conference April 29, 2009 www.popgoesthelibrary.com
    2.  
    3. Your Pop Mavens Sophie Brookover Elizabeth Burns
    4. Where To Find This Talk www.slideshare.net/sophiebiblio/
    5. Why Pop Culture?
        • It’s a way into your patrons’ lives
        • It’s a lure into the library
        • It’s a path to being indispensable!
    6. What Is Pop Culture?
    7. Pop Culture = Whatever people in your community are talking, thinking, and reading about .
    8. But....   Do they know they can get it at the library?
    9. Marketing http://www.flickr.com/photos/kpwerker/2542128140/ Used under a Creative Commons License
    10. Marketing: Fine Tuning   http://www.flickr.com/photos/crashmaster/3344052447/ Used under a Creative Commons License
    11. Internal Marketing: Who?
        • Library Board
        • Library Staff
        • Volunteers
    12. Internal Marketing
      •  
      •   Workshop for Staff
        •  
    13. External Marketing: Who?
      •  
      •  
        • Customers: Past, Present, Future
        • Government Representatives
        • Media
    14. External Marketing   http://www.flickr.com/photos/fornal/522011152 Used under a Creative Commons License
    15. PR Campaign  
    16. PR Campaign
      •  
      •  
        • For the media
        • On your website
        • In-house
    17. PR Campaign Toolkit   http://www.flickr.com/photos/petermartinhall/2905767476/ Used under a Creative Commons License
    18.   And now, some really awesome examples.
    19. Teen Read Week http://tinyurl.com/dawg4x
    20. Teen Read Week
    21.  
    22.  
    23.  
    24.  
    25. Tell Us Your Story     solvinglifesproblems.org
    26. solvinglifesproblems.org
    27.  
    28. Advocacy = Good Storytelling http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License
    29. Know Your Audience http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License
    30. Know Your Audience http://www.flickr.com/photos/anikarenina/3434226405/ Used under a Creative Commons License
    31. Know Your Audience http://www.flickr.com/photos/travelinlibrarian/140887735/ Used under a Creative Commons License
    32. Be Brief http://www.flickr.com/photos/monster/466981669/ Used under a Creative Commons License
    33. Be Memorable http://www.flickr.com/photos/21560098@N06/3457719386// Used under a Creative Commons License
    34. Practice! http://www.flickr.com/photos/matthijs/1468751579/ Used under a Creative Commons License  
    35. Bonus! 7 Newish Trends To Look Out For
    36. Twitter twitter.com
    37. 2. Hulu www.hulu.com
    38. 3. Library-Created Job Search Resources http://tinyurl.com/cb54wr
    39. 4. Show Our Value snapshot.njlibraries.org
    40. 5. Phone As Computer http://www.flickr.com/photos/sophiebiblio/3484726202 Used under a Creative Commons license
    41. 6. Comic Books & Education http://www.flickr.com/photos/mysapl/2515952807/ Used under a Creative Commons license
    42. 7. The New Frugality http://www.flickr.com/photos/caninegirl/3166004863/ used under a Creative Commons license
    43. Thank You! Stay in Touch!       Sophie Brookover [email_address] Elizabeth Burns [email_address] www.popgoesthelibrary.com

    + Sophie BrookoverSophie Brookover, 6 months ago

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