UWTwtrbook Final Presentation: Twitter.edu: A Community Education

Twitter.edu: A Community Education By: Sophia K. Agtarap @sophiakristina

Why Higher Education?
Always an audience [Dave Baker, @poweredbyorange]
Knowledge-seekers, shakers & collaborators abound
Advancement and alumni relations are already showing us the way
In need of some rebranding (stuffy, unapproachable, zZZzz)
Lots of fence sitters.

The teachers @TimesHigherEd @PoweredbyOrange @MyCUBoulder @asu @asufoundation

@PoweredbyOrange
Core values clearly communicated via regional and international news
Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.)
Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes.

@asufoundation
@ASU: highest ranked and followed highered profile (wefollow)
Consistently cross-promotes other ASU-affiliated tweets
Branding consistency in SMNs
@asu
Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be.

@MyCUBoulder
Resource for prospective and current university community
keeps site fresh: “MyCUBoulder Pic of the Week”
represents the university’s admissions office as approachable—not common with universities.

3 R’s: [Brand] Recognition
Use it!
Don’t want to? See @ PoweredByOrange

3 R’s: Respond [& Reach Out] Just wanted to say thanks! Your suggestions are fantastically valuable - we've already changed our bio to reflect your thoughts …it's been picked up by the ed and dept. ed and your suggestions are being considered very seriously - if you've got any more feedback for us we'd love to hear it! … in an era when people want more openness and social inclusion, I think it's really important for institutions and academics to make themselves available to the public in a forum that can be easily used and widely understood.

3 R’s: Remain Relevant [and fresh!]
Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet.
A large number of followers probably started following you because they like what you’re saying. Remember that.

Tweeting @UW

Credits
Sophia Kristina Agtarap [@sophiakristina]
http://sophiakristina.wordpress.com
http://facebook.com/sophiakristina
http://www.flickr.com/photos/sophiakristinaphotos
Creative Commons License: share-and-share alike; non-commercial
http://uwtwitterbook.com/about/2009-presentations
Images used were borrowed from the twitter profiles featured.

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http://sophiakristina.wordpress.com	25
http://uwtwitterbook.com	3
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UWTwtrbook Final Presentation: Twitter.edu: A Community Education

by Sophia Kristina on Aug 19, 2009

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UWTwtrbook Final Presentation: Twitter.edu: A Community Education — Presentation Transcript