Twitter.edu: A Community Education By: Sophia K. Agtarap @sophiakristina

Why Higher Education? Always an audience [Dave Baker, @poweredbyorange] Knowledge-seekers, shakers & collaborators abound Advancement and alumni relations are already showing us the way In need of some rebranding (stuffy, unapproachable, zZZzz) Lots of fence sitters.

Always an audience [Dave Baker, @poweredbyorange]

Knowledge-seekers, shakers & collaborators abound

Advancement and alumni relations are already showing us the way

In need of some rebranding (stuffy, unapproachable, zZZzz)

Lots of fence sitters.

The teachers @TimesHigherEd @PoweredbyOrange @MyCUBoulder @asu @asufoundation

@PoweredbyOrange Core values clearly communicated via regional and international news Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.) Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes.

Core values clearly communicated via regional and international news

Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.)

Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes.

@asufoundation @ASU: highest ranked and followed highered profile (wefollow) Consistently cross-promotes other ASU-affiliated tweets Branding consistency in SMNs @asu Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be.

@ASU: highest ranked and followed highered profile (wefollow)

Consistently cross-promotes other ASU-affiliated tweets

Branding consistency in SMNs

Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be.

@MyCUBoulder Resource for prospective and current university community keeps site fresh: “MyCUBoulder Pic of the Week” represents the university’s admissions office as approachable—not common with universities.

Resource for prospective and current university community

keeps site fresh: “MyCUBoulder Pic of the Week”

represents the university’s admissions office as approachable—not common with universities.

3 R’s: [Brand] Recognition Use it! Don’t want to? See @ PoweredByOrange

Use it!

Don’t want to? See @ PoweredByOrange

3 R’s: Respond [& Reach Out] Just wanted to say thanks! Your suggestions are fantastically valuable - we've already changed our bio to reflect your thoughts …it's been picked up by the ed and dept. ed and your suggestions are being considered very seriously - if you've got any more feedback for us we'd love to hear it! … in an era when people want more openness and social inclusion, I think it's really important for institutions and academics to make themselves available to the public in a forum that can be easily used and widely understood.

3 R’s: Remain Relevant [and fresh!] Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet. A large number of followers probably started following you because they like what you’re saying. Remember that.

Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet.

A large number of followers probably started following you because they like what you’re saying. Remember that.

Tweeting @UW

Credits Sophia Kristina Agtarap [@sophiakristina] http://sophiakristina.wordpress.com http://facebook.com/sophiakristina http://www.flickr.com/photos/sophiakristinaphotos Creative Commons License: share-and-share alike; non-commercial http://uwtwitterbook.com/about/2009-presentations Images used were borrowed from the twitter profiles featured.

Sophia Kristina Agtarap [@sophiakristina]

http://sophiakristina.wordpress.com

http://facebook.com/sophiakristina

http://www.flickr.com/photos/sophiakristinaphotos

Creative Commons License: share-and-share alike; non-commercial

http://uwtwitterbook.com/about/2009-presentations

Images used were borrowed from the twitter profiles featured.