UWTwtrbook Final Presentation: Twitter.edu: A Community Education

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[near] final presentation for UW Twitter Book project. Summer 2009.

Profiles of highered brands on Twitter and best practices gleaned.

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UWTwtrbook Final Presentation: Twitter.edu: A Community Education

  1. 1. Twitter.edu: A Community Education By: Sophia K. Agtarap @sophiakristina
  2. 2. Why Higher Education? <ul><li>Always an audience [Dave Baker, @poweredbyorange] </li></ul><ul><li>Knowledge-seekers, shakers & collaborators abound </li></ul><ul><li>Advancement and alumni relations are already showing us the way </li></ul><ul><li>In need of some rebranding (stuffy, unapproachable, zZZzz) </li></ul><ul><li>Lots of fence sitters. </li></ul>
  3. 3. The teachers @TimesHigherEd @PoweredbyOrange @MyCUBoulder @asu @asufoundation
  4. 4. @PoweredbyOrange <ul><li>Core values clearly communicated via regional and international news </li></ul><ul><li>Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.) </li></ul><ul><li>Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes. </li></ul>
  5. 5. @asufoundation <ul><li>@ASU: highest ranked and followed highered profile (wefollow) </li></ul><ul><li>Consistently cross-promotes other ASU-affiliated tweets </li></ul><ul><li>Branding consistency in SMNs </li></ul>@asu <ul><li>Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be. </li></ul>
  6. 6. @MyCUBoulder <ul><li>Resource for prospective and current university community </li></ul><ul><li>keeps site fresh: “MyCUBoulder Pic of the Week” </li></ul><ul><li>represents the university’s admissions office as approachable—not common with universities. </li></ul>
  7. 7. 3 R’s: [Brand] Recognition <ul><li>Use it! </li></ul><ul><li>Don’t want to? See @ PoweredByOrange </li></ul>
  8. 8. 3 R’s: Respond [& Reach Out] Just wanted to say thanks! Your suggestions are fantastically valuable - we've already changed our bio to reflect your thoughts …it's been picked up by the ed and dept. ed and your suggestions are being considered very seriously - if you've got any more feedback for us we'd love to hear it! … in an era when people want more openness and social inclusion, I think it's really important for institutions and academics to make themselves available to the public in a forum that can be easily used and widely understood.
  9. 9. 3 R’s: Remain Relevant [and fresh!] <ul><li>Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet. </li></ul><ul><li>A large number of followers probably started following you because they like what you’re saying. Remember that. </li></ul>
  10. 10. Tweeting @UW
  11. 11. Credits <ul><li>Sophia Kristina Agtarap [@sophiakristina] </li></ul><ul><li>http://sophiakristina.wordpress.com </li></ul><ul><li>http://facebook.com/sophiakristina </li></ul><ul><li>http://www.flickr.com/photos/sophiakristinaphotos </li></ul><ul><li>Creative Commons License: share-and-share alike; non-commercial </li></ul><ul><li>http://uwtwitterbook.com/about/2009-presentations </li></ul><ul><li>Images used were borrowed from the twitter profiles featured. </li></ul>

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