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Making social media work for you [new church start bootcamp version]

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Tips and tools on social media and advertising for new church staff.

Tips and tools on social media and advertising for new church staff.

Published in Social Media , Technology , Spiritual
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  • How many of these sentiments have we heard?

    “What is social media, anyway?”

    “It doesn’t cost any money”

    “Be social without being social”

    “Teenagers… I think email is too slow for them”
  • What are the questions you bring or are hoping to have answered?
  • Your online presence is the front door to your church/ministry/group
  • In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo

  • In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo

  • So what do people use facebook for?
    Groups: more private communication;
    not branded info;
    more casual
    Participants have safer space to share info/conversations
    But be sure you have boundaries set up and have thought through this
    Request invitation
    Event creation

    Pages:
    Branded
    Public
    Invite people to like
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • If your online spaces are glimpses into your org, what are you saying about who you are?
  • Gordon Ramsey’s kitchen nightmares
    So much controversy, he abandoned project

  • Read more: http://www.buzzfeed.com/ryanhatesthis/this-is-the-most-epic-brand-meltdown-on-facebook-ever
  • Do you know who is representing your org? Train them!
    Everyone who will be using the account needs to speak with one collective voice.
    People interacting expect a response, and in a world of impersonal internet use, responding adds a personal touch that makes a consumer feel connected and appreciated.
    Don’t take it personally.
    Don’t be reactive.
    Don’t ignore.
    Do you have community guidelines on how your space will be used?
  • Have something you can refer to in case conversations get out of control.
    https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • https://www.facebook.com/ads/tools/text_overlay
    When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You’ll also be able to set your budget.
    One problem with choosing the first option—People who like your page and their friends—is that your fans’ friends may not be interested in your business and you may be wasting your money by pushing your post out to them.
    http://marketingland.com/dark-posts-as-a-way-to-test-content-38649
    One advantage is that it doesn’t appear on your page’s timeline. It uses the structure of a promoted post, but your community won’t see it organically (i.e., as a regular update in their news feed); instead they’ll see it only as an ad.

    That’s particularly handy if you’re doing split testing for several types of posts and you don’t want to inundate your audience with similar posts all in a row.

    Dark posts are also a good solution if you’ve made a mistake in a timeline post (e.g., your image had too much text) and you don’t want to delete it and repost a corrected version just so you can promote it.
  • Have something you can refer to in case conversations get out of control.
    https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • Have something you can refer to in case conversations get out of control.
    https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
  • In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo

  • In 2012, 83% of users reported seeing news on Twitter.

    Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
  • In 2012, 83% of users reported seeing news on Twitter.

    Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
  • In 2012, 83% of users reported seeing news on Twitter.

    Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
  • In 2012, 83% of users reported seeing news on Twitter.

    Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
  • In 2012, 83% of users reported seeing news on Twitter.

    Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
  • If you don’t’ have people following you, who’s going to hear what you’re saying?
    Who looks for your tweets? Who are you providing value to?
    Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
    Does what you tweet inform, educate, inspire or entertain?
    Twitter has given prominence to media when your tweets display. How are you taking advantage of this?

  • 5. Twitter has given prominence to media when your tweets display. How are you taking advantage of this?

  • 6. There are free or low-cost tools to make this work easier. Hootsuite, Tweetdeck, Buffer. How are you leveraging these to work smarter, not harder?
    7. We have just a moment to get people’s attention. How will your tweet stand out?
    8. How will your voice on twitter be different than your other channels? More informal? More inspirational?
    9. Things get pushed down very easily in twitter. The less you tweet, the more likely your tweets won’t be seen. Tweet 3-4 times a day if you’re able.
    10. Do other people know you’re on twitter? Can they tweet content from your website or blog? Don’t make people go looking for you.
    11. Twitter isn’t a soapbox. How are you playing nice with others? Are you sharing other people’s content and giving kudos or engaging in conversation when it makes sense?
  • If you don’t’ have people following you, who’s going to hear what you’re saying?
    Who looks for your tweets? Who are you providing value to?
    Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
    Does what you tweet inform, educate, inspire or entertain?
    Twitter has given prominence to media when your tweets display. How are you taking advantage of this?

  • If you don’t’ have people following you, who’s going to hear what you’re saying?
    Who looks for your tweets? Who are you providing value to?
    Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
    Does what you tweet inform, educate, inspire or entertain?
    Twitter has given prominence to media when your tweets display. How are you taking advantage of this?

  • If you don’t’ have people following you, who’s going to hear what you’re saying?
    Who looks for your tweets? Who are you providing value to?
    Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
    Does what you tweet inform, educate, inspire or entertain?
    Twitter has given prominence to media when your tweets display. How are you taking advantage of this?

  • It’s not just for moms, even though a majority of those who use it are women.
  • It’s only as useful as you make it.
  • Image driven. Inspirational, educational.
  • Especially great for non profits so people can link back to your org, leave recommendations, etc.
  • Give to get. help like-minded brands/orgs be seen on social media. Share resources.
    Share resources.
    Images/video are far more shared than those without.
    It’s not about you. Social media doesn’t just go in one direction.
    all these things are useful if you use them. schedule it till it becomes natural. like yoga breaks and stretches.
  • do you display how people can connect with you online? website, printed materials, in your building?
  • do you display how people can connect with you online? website, printed materials, in your building?

Transcript

  • 1. Sophia Agtarap Rethink Church United Methodist Communications
  • 2. What is social media anyway?
  • 3. United Methodist pastor’s kid Transplant to the south from Seattle. Digital immigrant Loves being a social media sherpa
  • 4. Don’t post after 8pm Don’t post after 3pm on Friday Know your audience
  • 5. 2 actionables: Like page Sign up for emails
  • 6. 20% text rule on posts w/ photos What’s your goal? Engagement or new fans? Likes, promoted or boost Retarget: you can change your audience Dark posts
  • 7. 1. Be engaging 2. Try Facebook ads 3. Have a posting strategy 4. Be human! 5. Go easy on #
  • 8. 6. Use the tools you’re given: Facebook analytics 7. Post photos and rich media 8. Try out polls or contests 9. Change your profile and covers 10.Fill out your ‘about’ section 11.Don’t forget to have fun
  • 9. 1. Over 550 million registered users. 2. 34% of marketers use Twitter to successfully generate leads 3. Twitter was the fastest growing network with a 44% growth from 2012-13. 4. 215 million monthly active users. 5. 400m tweets posted daily. 6. People get their news on twitter. 7. The best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
  • 10. Goal: To increase the number of relevant followers to a Twitter profile. Featured in Twitter search results and within the Who To Follow section. Suggested to users based on ad targeting on desktops and mobile.
  • 11. Appear directly in the timeline among non-paid tweets. Twitter regularly analyzes the engagement rate of the advertisers tweets to identify five of the most engaging to create an ad to serve to users automatically. Advertisers can also select specific tweets that can be changed anytime.
  • 12. Appear directly in the timeline among non-paid tweets. Twitter regularly analyzes the engagement rate of the advertisers tweets to identify five of the most engaging to create an ad to serve to users automatically. Advertisers can also select specific tweets that can be changed anytime.
  • 13. Lead generation cards: These allow advertisers to automatically capture user data directly from within a tweet with a single click.  Contains the promoted tweet, short description, call-to-action, and the added bonus of an image. Lead data can be sent to the advertiser or simply downloaded from Twitter.
  • 14. 1. Get followers 2. Build a tribe 3. Not everything has to be breaking news 4. Ask: Is it shareable?
  • 15. 5: Don’t forget to include media
  • 16. 6. Use tools to manage your channels. 7. Be a great headline writer…in 140 characters 8. Tweet with purpose [and passion] 9. Tweet often 10.Integrate in other channels 11.Play nice
  • 17.  Give to get.  Use rich media to drive your stories.  It’s not [always] about you.  All these things are useful if you use them. schedule it till it becomes natural, like yoga breaks and stretches.
  • 18.  Be responsive [not reactive].  Audit pages.  Can people find you online?  How do people know where to find you online?  Do online social interactions lend themselves to other ways to connect?
  • 19. Resources:
  • 20. New Church Grant Criteria • New church starts must be a United Methodist faith community. • New church starts must have a minimum of 75 participants. • New church starts must be willing to develop a communications strategy. • New churches must fall under the definition outlined by Path 1 at the General Board of Discipleship.
  • 21. Sophia Agtarap United Methodist Communications Rethink Church sagtarap@umcom.org @umrethinkchurch // @sophiakris