Eastside Agencies Social Media Presentation

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Presentation to Bellevue AEA regarding social media best practices, resources and how to get started.

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  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approachinterest in learning about social mediahow to use it
  • Lay of the land – Social Media in the Market Place today Social Media in the Enterprise Basic SM Presence
  • Integrated approach: not all online, not all flyers/handoutsPolicy? Who will manage? Public vs/ private persona
  • Train agents/reps—ex: airforce: every airman a communicatorRelationships take time to build—this isn’t the end of the road.Gone are the days of traditional marketingFearsEngagement
  • How is social media being used w/ emerging techDonate via text/Fb
  • Eastside Agencies Social Media Presentation

    1. 1. Social Media: What's in it for Human ServicesSophia Agtarap, University of WashingtonJeris JC Miller, Consultant Microsoft<br />
    2. 2. Questions + Concerns<br />fundraising<br />Time suck<br />advocacy<br />safety<br />ethics<br />public vs. private<br />engagement<br />recruitment<br />
    3. 3. Social Media Revolution<br /><ul><li>LISTEN
    4. 4. Google Reader & Blogsearch
    5. 5. Technorati
    6. 6. Twitter Search</li></li></ul><li>Home Base<br />Website As Link Library<br />Scratch Blog: Tumblr.com or Posterous.com<br />Blog: WordPress.com or WordPress.org<br />Better Reach: FeedBurner<br />Mobile Blogging: 12seconds.tv Utterli or Qik<br />Social Engagement: Twitter<br />Social Profile: Facebook<br />Business Profile: LinkedIn <br />
    7. 7. Best Practices<br /><ul><li>Beth Kanter & Beth’s Blog
    8. 8. Social Media 101 & Chris Brogan.com</li></li></ul><li>Social Media Portals<br />TEDxSeattle<br />CANSeattle<br />
    9. 9. Just use it…as long as you know what you’re talking about.– Peter Kim<br /><ul><li>Building a Brand
    10. 10. Managing your brand
    11. 11. Become the expert at what you do</li></li></ul><li>Every airman is a communicator<br /><ul><li>Model: US Air force
    12. 12. It’s all about relationships
    13. 13. You can’t control everything</li></li></ul><li>Ecosystems of Call to Action<br /><ul><li>Spread awareness
    14. 14. Donate
    15. 15. Create Content
    16. 16. FacebokCauses
    17. 17. Birthday wish feature
    18. 18. Multi-channel approach
    19. 19. Social media doesn’t work for everyone</li></li></ul><li>Takeaways + Next Steps<br />
    20. 20. It’s not the end of the road<br />
    21. 21. …or your ticket to millions<br />
    22. 22. …or a one way conversation<br />
    23. 23. It’s one piece of the puzzle<br />
    24. 24. …it’s about a conversation<br />
    25. 25. …it’s about listening & responding<br />
    26. 26. Where to begin?<br />Test the waters and let go<br />Build a social media/communication team and trust them.<br />Identify audience(s). Are they on social media?<br />Decide how you’re going to measure success. Hint: it’s about relationships<br />Remember: social media is social!<br />
    27. 27. Social Media Resources<br /><ul><li>Social Media Policies from 80+ orgs
    28. 28. Intel’s Social Media Policy
    29. 29. Govloop.com
    30. 30. Beth’s Blog for NGOs
    31. 31. DoD’s Social/New Media Policy
    32. 32. Social Media Governance Policy Database
    33. 33. Frogloop.com
    34. 34. Cluetrain Manifesto</li></li></ul><li>More resources<br /><ul><li>Mashable’sTwitter Guide Book
    35. 35. Twitter List Directory
    36. 36. Community 2.0 Blog
    37. 37. DIOSA Communications
    38. 38. Nonprofit Tech 2.0
    39. 39. Duck Call Blog</li></li></ul><li>How to Listen<br />http://www.google.com/reader/view/#overview-page<br />http://blogsearch.google.com/<br />http://technorati.com/<br />http://search.twitter.com/<br />
    40. 40. Blogging Best Practices<br />http://www.chrisbrogan.com/if-i-started-today/<br />http://www.chrisbrogan.com/my-best-advice-about-blogging/<br />
    41. 41. Blog Platforms<br />Simple Blogs <br />http://posterous.com/<br />http://www.tumblr.com/<br />Additional Blog Platforms<br />http://wordpress.com/<br />http://wordpress.org/<br />http://blogspot.com<br />
    42. 42. Basic Analytics<br />http://feedburner.google.com/<br />http://bit.ly/<br />
    43. 43. Mobile Blogging<br />http://12seconds.tv/<br />http://www.ustream.tv/<br />http://qik.com/<br />
    44. 44. Contacting Us<br />Sophia Agtarap, University of Washington<br />@sophiakristina<br />sophiakristina.wordpress.com<br />Jeris JC Miller, Consultant Microsoft<br />@dakini_3<br />Seattle Social Media Profiles<br />
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