It means creating the opportunities to get your message out there. Don’t sit back and wait for the opportunities to come to you!
Why do it?
For your colleagues to understand your full professional value, you have to paint the picture for them.
It is much easier for leadership to cut funding to a faceless entity. The more opportunities you create to develop a valuable relationship with your colleagues, the less likely you’ll wish you did when your position is eliminated.
Help them understand that the library is not just about books and journals! Be aware of value expectations.
In the age of Google, how do you prove your worth?
Do your colleagues understand that not everything they need is available on the first two pages of Google results?
Do they understand the value of authoritative information? Educating your colleagues on topics such as this will help them see that not everything that is available for free on the Internet is of value.
How much time have you dedicated to patron education about authoritative information?
How actively have you marketed your library’s information resources and services?
ORGANIZATIONAL AND PERSONAL MARKETING: UNDERSTANDING THE CONCEPT
TWO-FOLD MARKETING APPROACH: ORGANIZATIONAL AND PERSONAL
Developing your brand within the organization
Why are you valuable? Why should the library and the staff be kept around?
How are you helping your colleagues and the organization move forward towards the goals that have been set?
Developing your personal professional brand
Volunteering to serve on professional committees/boards