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Information Standards - Featuring Web 2.0

Information Standards - Featuring Web 2.0



Information Standards - Featuring Web 2.0

Information Standards - Featuring Web 2.0
Presentation given at the 2007 SLA Conference. Co-presented with Jill Hurst-Wahl and Ken Okaya.



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Information Standards - Featuring Web 2.0 Information Standards - Featuring Web 2.0 Presentation Transcript

  • The Basics of Web 2.0 Sophia Guevara, MLIS SLA Annual Conference | June 6, 2007
      • “ Web 1.0 was commerce. Web 2.0 is people.”
      • Ross Mayfield, CEO of Social Text
  • Web 1.0 In this version, the author controlled website content. These sites were used primarily for commerce and information. Platform focus was on computers instead of the Web.
  • Could the Web grow to be more than a collection of author controlled pages? What would that look like?
  • The Power of Innovation
    • Why not give people the power to create content instead of just consuming it?
    • Could we create social networks within the virtual environment?
  • Web 2.0: Expanding Possibilities
    • - Network as platform
    • - Software improved as a result of more people using it.
    • - “Architecture of participation”
      • T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005
  • The Virtual Life
    • Blogging
    • Vlogging
    • Social network sites
    • Wikis
    • Virtual Worlds
  • Along came the Blog
    • Instead of reading news, they were busy creating it.
    • Blogging provided people a venue to post their thoughts online for the world to see.
  • Vlogging
    • YouTube became a sensation, allowing people to share ideas in an online video format.
    • Some vloggers have become wildly popular for their entertaining video posts.
  • A Place For Friends
    • Social networking technology such as MySpace and Friendster allow members to keep in touch with friends online.
  • Creating meaning
    • Wikis allow users to “freely create and edit Web page content using any Web browser.”
    • Wikipedia is one of the most popular wikis.
  • ...in a Second Life
    • Residents engage socially with each other using avatars.
    • With its increasing popularity, many organizations have established a presence.
  • Web Economics 2.0
    • Virtual Currency
    • - Second Life Linden Dollars
    • Hof, R.D. “My Virtual Life”. BusinessWeek. .May 1, 2006.
    • Viral Marketing
    • -YouTube and video share.
    • -MySpace and friends list
  • Conclusion
      • Social networking and Web as platform are two prominent characteristics of the new Web.
      • The Web is no longer just a collection of author controlled pages.
      • With Web 2.0, you have a greater impact in the online environment.
      • A thriving virtual economy has been created with the presence of virtual worlds.