The Basics of Web 2.0 Sophia Guevara, MLIS SLA Annual Conference | June 6, 2007

“ Web 1.0 was commerce. Web 2.0 is people.” Ross Mayfield, CEO of Social Text

“ Web 1.0 was commerce. Web 2.0 is people.”

Ross Mayfield, CEO of Social Text

Web 1.0 In this version, the author controlled website content. These sites were used primarily for commerce and information. Platform focus was on computers instead of the Web.

Could the Web grow to be more than a collection of author controlled pages? What would that look like?

The Power of Innovation Why not give people the power to create content instead of just consuming it? Could we create social networks within the virtual environment?

Why not give people the power to create content instead of just consuming it?

Could we create social networks within the virtual environment?

Web 2.0: Expanding Possibilities - Network as platform - Software improved as a result of more people using it. - “Architecture of participation” T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005

- Network as platform

- Software improved as a result of more people using it.

- “Architecture of participation”

T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005

The Virtual Life Blogging Vlogging Social network sites Wikis Virtual Worlds

Blogging

Vlogging

Social network sites

Wikis

Virtual Worlds

Along came the Blog Instead of reading news, they were busy creating it. Blogging provided people a venue to post their thoughts online for the world to see.

Instead of reading news, they were busy creating it.

Blogging provided people a venue to post their thoughts online for the world to see.

Vlogging YouTube became a sensation, allowing people to share ideas in an online video format. Some vloggers have become wildly popular for their entertaining video posts.

YouTube became a sensation, allowing people to share ideas in an online video format.

Some vloggers have become wildly popular for their entertaining video posts.

A Place For Friends Social networking technology such as MySpace and Friendster allow members to keep in touch with friends online.

Social networking technology such as MySpace and Friendster allow members to keep in touch with friends online.

Creating meaning Wikis allow users to “freely create and edit Web page content using any Web browser.” Wikipedia is one of the most popular wikis. http://wiki.org/wiki.cgi?WhatIsWiki

Wikis allow users to “freely create and edit Web page content using any Web browser.”

Wikipedia is one of the most popular wikis.

...in a Second Life Residents engage socially with each other using avatars. With its increasing popularity, many organizations have established a presence.

Residents engage socially with each other using avatars.

With its increasing popularity, many organizations have established a presence.

Web Economics 2.0 Virtual Currency - Second Life Linden Dollars Hof, R.D. “My Virtual Life”. BusinessWeek. .May 1, 2006. Viral Marketing -YouTube and video share. -MySpace and friends list

Virtual Currency

- Second Life Linden Dollars

Hof, R.D. “My Virtual Life”. BusinessWeek. .May 1, 2006.

Viral Marketing

-YouTube and video share.

-MySpace and friends list

Conclusion Social networking and Web as platform are two prominent characteristics of the new Web. The Web is no longer just a collection of author controlled pages. With Web 2.0, you have a greater impact in the online environment. A thriving virtual economy has been created with the presence of virtual worlds.

Social networking and Web as platform are two prominent characteristics of the new Web.

The Web is no longer just a collection of author controlled pages.

With Web 2.0, you have a greater impact in the online environment.

A thriving virtual economy has been created with the presence of virtual worlds.