Bryan Seyfarth, PhD defines four key areas of the innovation lifecycle: innovation planning, idea and concept development, gated process management and portfolio optimization. He also describes new practices emerging in each area that leading companies are using to differentiate themselves from their competitors.
Seyfarth is an acknowledged expert on product development process optimization for consumer goods. He has advised consumer goods companies throughout the world on the use of innovation best practices to improve new product output and financial success.
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