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Comparison Of Two Hotel Direct Websites
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Comparison Of Two Hotel Direct Websites

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  • 1. February 15th 2010
    Hotel direct websites
    Rospars Sophia MBA 2
  • 2. The hotels
    For my next holidays, I want to go to Greece.
    I will chose a high standard boutique hotel in the center of Athens
    These are the two hotels that I am going to analyze:
  • 3. Find these websites on Google …
    … by brand name
    Magna Grecia Boutique Hotel
    Ranked in 1st position
    3rd party sites:
    www.promovacances.com
    www.booking.com
    www.splendia.com
    www.caupona.fr
    www.tripadvisor.com
  • 4. Find these websites on Google …
    … by location,
    hotel type
    Magna Grecia Boutique hotel
    Ranked firston the Google search
    2nd on the map location of Google search
    No “competiting” hotels
     very easy to find if we don’t know the hotel’s name
  • 5. Find these websites on Google…
    … by brand name
    Delphi Art Hotel
    Ranked in 1st position on Google search
    3rd party sites:
    www.booking.com
    www.expedia.fr
    www.hotelinfo.com
    www.hotels.com
    www.promovacances.com
    www.vener.com
  • 6. Find these websites on Google…
    … by location,
    hotel type
    Delphi Art Hotel
    Ranked in 5th position on the Google search
    Ranked in 3rd position on the Google map search
    2 “competiting” hotels:
    Art Hotel Athens
    Epoque hotel
  • 7. How easy is the site to use
  • 8. Easy of access to information: toolbar with the principal categories
    Available in 4 languages
  • 9. Description of each
    guestroom of the hotel
    Various pictures of the guestrooms
  • 10. Enumeration of the various
    facilities of the hotel
    Detailed description of the facilities
  • 11. Attractions near the hotel
    Map location of the hotel
    How to come to the hotel
  • 12. Prices are not posted on their website
    One has to make a reservation request to know
    the exact price of his/her stay
  • 13. How easy is the site to use
  • 14. Easy of access to information: toolbar with the principal categories
    Special offers on the main page
  • 15. Detailed description of each guest room type, followed by a photo
  • 16. Not a very rich description of the hotel’s amenities…
  • 17. Light description of Athens’ sightseeing
    and activities to do by night –
    It does not really mention any particular site to visit
    Map location of the hotel
  • 18. No prices are shown in the hotel’s website…
    I have to check the availability and the rates directly online towards the hotel’s booking engine
    Also, I could check the accommodations’ rates through the “online booking box showed on the homepage
  • 19. Booking engine of those hotels
    I can make a reservation request
    directly on the website
    General policies and cancellation conditions
  • 20. Booking engine of those hotels
    The URL of Delphi Art Hotel’s booking engine is:
    https://www.booking-business.biz/
    I can check online availability and rates, according to my stay’s dates
    On one click, I can have the detailed reservation policy
    Booking engine available
    in 13 languages
    Security payment is guaranteed
  • 21. Which hotel is doing a better direct sell effort?
    Magna Grecia Boutique Hotel
    Very easy to find on the Google search - if we don’t know the brand name and if we look for a boutique hotel in Athens -
    Easy of access to information thanks to the toolbar on the homepage
    Detailed description on accommodations and on the hotel’s facilities
    Reservation request done directly on the hotel’s website
    Well presented and easy to use