February 15th 2010<br />Hotel direct websites<br />Rospars Sophia MBA 2 <br />
The hotels <br />For my next holidays, I want to go to Greece. <br />I will chose a high standard boutique hotel in the ce...
Find these websites on Google …<br />… by brand name<br />Magna Grecia Boutique Hotel<br />Ranked in 1st position<br />3rd...
Find these websites on Google …<br />… by location, <br />hotel type<br />Magna Grecia Boutique hotel<br />Ranked firston ...
Find these websites on Google…<br />… by brand name<br />Delphi Art Hotel<br />Ranked in 1st position on Google search <br...
Find these websites on Google…<br />… by location, <br />hotel type<br />Delphi Art Hotel<br />Ranked in 5th position on t...
How easy is the site to use<br />
Easy of access to information: toolbar with the principal categories <br />Available in 4 languages<br />
Description of each <br />guestroom of the hotel<br />Various pictures of the guestrooms<br />
Enumeration of the various <br />facilities of the hotel<br />Detailed description of the facilities<br />
Attractions near the hotel <br />Map location of the hotel<br />How to come to the hotel<br />
Prices are not posted on their website<br />One has to make a reservation request to know <br />the exact price of his/her...
How easy is the site to use<br />
Easy of access to information: toolbar with the principal categories <br />Special offers on the main page<br />
Detailed description of each guest room type, followed by a photo<br />
Not a very rich description of the hotel’s amenities…<br />
Light description of Athens’ sightseeing <br />and activities to do by night –<br />It does not really mention any particu...
No prices are shown in the hotel’s website…<br />I have to check the availability and the rates directly online towards th...
Booking engine of those hotels<br />I can make a reservation request <br />directly on the website<br />General policies a...
Booking engine of those hotels<br />The URL of Delphi Art Hotel’s booking engine is:<br />https://www.booking-business.biz...
Which hotel is doing a better direct sell effort?<br />Magna Grecia Boutique Hotel<br />Very easy to find on the Google se...
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Comparison Of Two Hotel Direct Websites

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Comparison Of Two Hotel Direct Websites

  1. 1. February 15th 2010<br />Hotel direct websites<br />Rospars Sophia MBA 2 <br />
  2. 2. The hotels <br />For my next holidays, I want to go to Greece. <br />I will chose a high standard boutique hotel in the center of Athens<br />These are the two hotels that I am going to analyze: <br />
  3. 3. Find these websites on Google …<br />… by brand name<br />Magna Grecia Boutique Hotel<br />Ranked in 1st position<br />3rd party sites: <br />www.promovacances.com<br />www.booking.com<br />www.splendia.com<br />www.caupona.fr<br />www.tripadvisor.com<br />
  4. 4. Find these websites on Google …<br />… by location, <br />hotel type<br />Magna Grecia Boutique hotel<br />Ranked firston the Google search<br />2nd on the map location of Google search<br />No “competiting” hotels <br />  very easy to find if we don’t know the hotel’s name<br />
  5. 5. Find these websites on Google…<br />… by brand name<br />Delphi Art Hotel<br />Ranked in 1st position on Google search <br />3rd party sites:<br />www.booking.com<br />www.expedia.fr<br />www.hotelinfo.com<br />www.hotels.com<br />www.promovacances.com<br />www.vener.com<br />
  6. 6. Find these websites on Google…<br />… by location, <br />hotel type<br />Delphi Art Hotel<br />Ranked in 5th position on the Google search<br />Ranked in 3rd position on the Google map search<br />2 “competiting” hotels:<br />Art Hotel Athens<br />Epoque hotel<br />
  7. 7. How easy is the site to use<br />
  8. 8. Easy of access to information: toolbar with the principal categories <br />Available in 4 languages<br />
  9. 9. Description of each <br />guestroom of the hotel<br />Various pictures of the guestrooms<br />
  10. 10. Enumeration of the various <br />facilities of the hotel<br />Detailed description of the facilities<br />
  11. 11. Attractions near the hotel <br />Map location of the hotel<br />How to come to the hotel<br />
  12. 12. Prices are not posted on their website<br />One has to make a reservation request to know <br />the exact price of his/her stay<br />
  13. 13. How easy is the site to use<br />
  14. 14. Easy of access to information: toolbar with the principal categories <br />Special offers on the main page<br />
  15. 15. Detailed description of each guest room type, followed by a photo<br />
  16. 16. Not a very rich description of the hotel’s amenities…<br />
  17. 17. Light description of Athens’ sightseeing <br />and activities to do by night –<br />It does not really mention any particular site to visit<br />Map location of the hotel<br />
  18. 18. No prices are shown in the hotel’s website…<br />I have to check the availability and the rates directly online towards the hotel’s booking engine<br />Also, I could check the accommodations’ rates through the “online booking box showed on the homepage<br />
  19. 19. Booking engine of those hotels<br />I can make a reservation request <br />directly on the website<br />General policies and cancellation conditions<br />
  20. 20. Booking engine of those hotels<br />The URL of Delphi Art Hotel’s booking engine is:<br />https://www.booking-business.biz/<br />I can check online availability and rates, according to my stay’s dates<br />On one click, I can have the detailed reservation policy<br />Booking engine available <br />in 13 languages<br />Security payment is guaranteed<br />
  21. 21. Which hotel is doing a better direct sell effort?<br />Magna Grecia Boutique Hotel<br />Very easy to find on the Google search - if we don’t know the brand name and if we look for a boutique hotel in Athens -<br />Easy of access to information thanks to the toolbar on the homepage<br />Detailed description on accommodations and on the hotel’s facilities<br />Reservation request done directly on the hotel’s website<br />Well presented and easy to use<br />
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