Varun Khurana Co-founder and CEO Wirkle Inc. ( http://wirkle.com ) Blog: http:// wirkle.com/blogs/varun The Mobile Web – Usability and Ecosystem

Mobile Web WML – Wireless Markup Language, a phenomena of the early 2000s cHTML – A popular standard in the east, for example, Japan. xHTML Mobile – The emerging standard for the mobile web HTML – Take existing web pages and fit them on the mobile screen. Custom Applications – J2ME, Symbian.

WML – Wireless Markup Language, a phenomena of the early 2000s

cHTML – A popular standard in the east, for example, Japan.

xHTML Mobile – The emerging standard for the mobile web

HTML – Take existing web pages and fit them on the mobile screen.

Custom Applications – J2ME, Symbian.

The Web for Mobile Challenge : Fit big web pages on small mobile phone screens OR

The Mobile Web Challenge : Redo existing web pages to xHTML/WML; Scope for improvement.

Mobile Apps Flurry – Email and News PVR Gmail Mig33 – Mobile Chat LinknSurf – Mobile Social Network around Blogs

Wirkle’s Vision Wirkle’s Content Action Framework

Content Action Framework LinknSurf – Mobile Social Network around Blogs Wirkle’s Mobile Solutions for the Enterprise

The Future User access points – Mobile Web Sites Applications (J2ME, symbian) Mobile widgets (bluepulse, widsets) AJAX for Mobile (Opera) Flash Lite (Adobe) Content Action Framework (Wirkle) The killer app for “mobile”

User access points –

Mobile Web Sites

Applications (J2ME, symbian)

Mobile widgets (bluepulse, widsets)

AJAX for Mobile (Opera)

Flash Lite (Adobe)

Content Action Framework (Wirkle)

The killer app for “mobile”

Thank You Varun Khurana Email: [email_address] Blog: http:// wirkle.com/blogs/varun

The Killer Application Internet Email (hotmail, yahoo mail …) Yahoo Web Portal Google Search Social Networks (myspace, orkut, youtube …) Mobile SMS, Ringtones NOW WHAT ??? BACK

Internet

Email (hotmail, yahoo mail …)

Yahoo Web Portal

Google Search

Social Networks (myspace, orkut, youtube …)

Mobile

SMS, Ringtones

NOW WHAT ???